The Apple Pay Japan ‘New Life’ advertisement blitz continues with Docomo Apple Pay iD posters plastering parts of Shinjuku JR and other stations. Instead of the familiar JR East Suica Green, Docomo posters are a very nice gold color that this photo does not do justice to. It’s also nice that Apple has keep the Myriad JP font branding in place for instead of the San Francisco JP font disaster. And of course there are TV ads
I just hope there will be a Yamanote train dressed in Docomo iD Apple Pay gold running on the Yamanote line soon.