Something Went Wrong in Siri’s and Apple Maps Development (U)

John Gruber made a great post today:

Siri, as it stands today, is at best a halfway product. Again, I’m pro-Siri in the voice assistant debate, but even so I think it’s generous to describe it as “halfway”. The whole category is garbage, Siri included. And frankly, it just doesn’t feel like Apple has made as much progress in six years as they should have.

Something went wrong in Siri’s development, and it wasn’t the voice quality.

I don’t think it is entirely coincidence that two of Apple’s most troubled products, Siri and Apple Maps both appeared during the troubled time of Steve Jobs passing and the departure of Scott Forstall who headed both. They are very different products but the lack of progress in Siri and Apple Maps development after six years, is very troubling indeed.


twitter maps 2

In light of Apple Maps Indoor Maps gone MIA in Tokyo I think John is not seeing the whole story.

To paraphrase Steve Jobs for the umpteenth time, John Gruber is right, in certain areas. But on the whole I think he is wrong. It’s all right because it’s all right in America doesn’t fly.

Apple is a global organization. If it can’t identify problems, fix and improve Apple Maps in other countries, the organizational problem exists in America too, just not on the surface. Ditto for Siri.