I use Apple Maps in the field occasionally but warily, like a dog that isn’t house broken despite 5 years of training, Apple Maps sometimes obeys, sometimes it pees on my leg. In a perfect world Siri would also obey but like one bad dog following another, when Apple Maps goes wrong, Siri goes very wrong.
I was in Nagoya recently to attend a friend’s wedding banquet at Castle Plaza Hotel. Nagoya, aka Toyota Town, is a big city that feels like a country town, everybody grew up there and love it. Landmark places like Castle Plaza are institutions (grandpa got married there) that everybody knows. Except Siri.
At Nagoya station I asked Siri in Japanese for “ Castle Plaza near Nagoya station.” Siri showed me some other places called Castle, none of them in Nagoya. Google Maps got Castle Plaza right away, so did Yahoo Japan Map.
The Apple Maps place card shows the place-name in English: “Castle Plaza.” Apple Maps Japan data supplier, Booking.com in this case, has not followed Japanese place name protocol. Google and Yahoo correctly list the Japanese name as “キャッスルプラザ,” which matches local signage.
Japanese Siri needs Japanese names to find things and it seems to be lurking somewhere out of sight in Apple Maps metadata. A dictation keyword search for “キャッスルプラザ” directly in Apple Maps finds the place, but the same keyword search in Siri does not.
Keyword searches are the trained seals of talking assistants, nothing is more basic: throw it a fish, it honks a horn. Even with an iPhone in Tokyo, keyword search finds the right Nagoya Castle Plaza in Google Maps, Yahoo Japan Maps and Apple Maps, but Siri honks the wrong horn every time.
This means 1 of 5 things:
1) Booking.com is not taking care of their Japanese metadata
2) Apple Maps is not taking care of their Japanese metadata
3) Siri is not taking care of their Japanese metadata
4) Nobody cares
5) All of the above
Take your pick. This is exactly the dysfunction described in Something Went Wrong in Siri’s and Apple Maps Development: One Last Time. Is Eddie Cue OK with a lousy Siri/Apple Maps experience in Japan? Is Tim Cook?
After 5 years they must have some idea of the problem. The only conclusion is that they are OK with it, Team Apple priorities are somewhere else.