On Google Maps’s Moat

Another post from Justin O’Beirne, another round of praise from tech sites including John Gruber.

As I said before, isn’t this kind of analysis exactly the work O’Beirne should have done when he lead the Apple Maps cartography effort? Why didn’t he put it into action? I guess tech writers don’t ask those kinds of questions.

You can analyze Apple Maps up, down and all around but the result will always be the same. The Apple Maps start point under O’Beirne was data that Apple bought off the shelf. This has not changed much.

Only when Apple gets into in-house data acquisition in a much bigger way will Apple Maps quality start to close the gap with Google Maps. It’s that simple.