NFC Times Misses Apple Pay in Japan Story

NFC TIMES Headline

Dan Balaban’s NFC TIMES EMV contactless promotion vehicle isn’t the most FeliCa friendly of industry publications. I cannot read his latest piece: Launch of Apple Pay in Japan Boosts User Numbers for Mobile Suica, but Most Transactions Still Use Cards because of his paywall, but I don’t have to; the title says it all.

Balaban is simply dialing in JR East data points presented at the Transport Payments Asia Pacific conference in Hanoi. Those market numbers have been around for a while, but they don’t tell much. There are much more interesting market trend numbers out there.

Since Balaban doesn’t bother with Japanese translation or the Japanese market much his subscribers will have to settle for warmed over presentation slide blah instead of real market information and analysis.

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