Apple Is Rebuilding Maps From The Ground Up

Apple Map vans coming to Japan was just a small taste of things to come. Matthew Panzarino got the big scoop on the new Apple Maps. In addition to Apple collecting their own map data, cartography is also due for a major makeover.

Instead of doing the “Google Maps is the world standard so screw local cultural conventions” thing, Apple seems to be going out of its way to embrace them:

The maps need to be usable, but they also need to fulfill cognitive goals on cultural levels that go beyond what any given user might know they need. For instance, in the U.S., it is very common to have maps that have a relatively low level of detail even at a medium zoom. In Japan, however, the maps are absolutely packed with details at the same zoom, because that increased information density is what is expected by users.

In Japan Yahoo Japan Maps is the gold standard to beat but it looks like Apple Maps is about to get interesting again.

Advertisements