Lawson Japan announced NFC contactless support for the popular Ponta rewards card operated by the Recruit Group starting nationwide on November 7. The Lawson press release explains that iOS 12/watch OS 5 users with FeliCa capable Apple devices: iPhone 7 (JP)/iPhone 8/iPhone X and later, Apple Watch 2 (JP)/Apple Watch 3 and later can add a Ponta card to Wallet and use Ponta points for NFC contactless purchases.
Purchases made with Apple Pay Suica or Apple Pay credit cards automatically earn Ponta points without having to open the Ponta App or show a bar code. This is exactly what Apple was selling to developers in the WWDC18 Apple Pay session: no more messy QR or bar codes for Wallet cards and passes. Apple has also been using contactless NFC passes at recent Apple Events.
Neither Ponta Web or Ponta App can add Wallet passes right now so this means updates are due before the November 7 launch. Ponta rewards are issued and used by a large number of stores, hopefully the Lawson announcement is the start of a larger rollout and a mention on the Apple Pay Japan site. The less rummaging around to dig out a rewards card, all the better. It means I might actually use it more.