Buckle up map fans, another Google Maps vs. Apple Maps news cycle just arrived. In case you forgot the cycle goes like this:
- Justin O’Beirne posts a new analysis
- Tech writers swoon (Gruber following Heer right on cue) but one of them says, “I don’t use Google Maps, Apple Maps works just fine for me.”
- Overseas commentators clock in saying “that might be true in the USA but Apple Maps suck here in XXX.“
OK, after a long hibernation the once and future Apple Maps cartographer head honcho Justin O’Beirne is trolling his former employer again and posted his analysis of the iOS 12 Apple Maps reboot. It is very long so here is a summary:
The Apple Maps team is collecting lots of data all by itself and processing it in India <everybody knew that already>
Apple Maps still relies too much on 3rd rate 3rd party data supplies like TomTom, Yelp, Foursquare, etc. <ditto>
Apple Maps does a poor job of coordinating, editing and vetting different sets of data. Because of this Apple Maps really sucks at labeling and placing things correctly. <duh and duh>
The most interesting bit is the footnote at the end:
O’Beirne knows his tech audience well. His ‘Google is sucking up ever more information and contributors who know how to label things for AR…how will Apple ever compete?’ line of reasoning is calculated to play well with that crowd because nobody will bother asking questions like ‘how will Google vet all those local map contributions’ and assume machine AI algorithms will take care of that along with geopolitics and human mischief. Who vets the vetters and how?
AI technology has its place of course but will never replace human understanding. A small team of smart editors can tie together maps, transit and booking into a handy service. A real team of local knowledgeable talented editors doing more with less is exactly what makes Yahoo Japan Maps a much better product than Google Maps or Apple Maps for Japanese users. Unfortunately this isn’t sexy or interesting to the Western tech crowd because it isn’t technology. So O’Beirne will continue to get the clicks and the praise. To which I can only say, another hit with the tech blogger crowd for Justin O’Beirne…you go Justin O’Beirne! It’s all great fun.