Visa has been phasing out payWave on SIM cards in Japan and other countries because the secure element wars are over and the SIM mafia didn’t win. Unfortunately nobody gave the news to INCIR, yet another FinTech startup in Japan (founded by Singapore startup Gooute) with yet another payment platform idea: instead of selling NFC A/B SIM cards, let’s sell NFC A/B microSD cards for cheap shit Android phones and call it INCIR WALLET.
This might sound like a viable business plan for India or China but it doesn’t sound like a good idea for Japan where:
- the market is overflowing with payment solutions already and
- there is not enough EMV contactless terminal infrastructure in place to offset costs related to maintaining the TSM environment and EMV certification
Good luck with that.