Google Maps has a Apple Maps meltdown in Japan

Early this month Google Japan announced new features for Japanese users that would include better map data and easier navigation. Instead of “in 100 meters turn left”, Google Maps now says “turn left at the 7-Eleven.” The rollout however is not going very well and is surprisingly similar to the previous Google Maps meltdown in 2015 when anybody could edit map data directly.

This past week map otaku complained on Twitter that Google had dumped premier Japanese digital map data supplier Zenrin for in-house data and weird things were happening. Japanese Twitter is now full of screenshots of parking lots transformed into roads, mountains into lakes and railroad lines suddenly gone missing. It’s like zooming back to the 2012 Apple Maps launch with underwater subway stations in Yotsuya Tokyo or the infamous Gundam Pachinko JR train station. Things came to a head when Zenrin’s stock price crashed today based on speculation that Google had dumped them, though neither company commented. Bloomberg ran the story in Japanese and English, which is unusual, and local IT press coverage has been brutal.

I have seen the Google mapping van and the Google mapping backpacker in the neighborhood occasionally, but one problem seems to be that Google replaced Zenrin data, which has a large field verification team behind it, with in-house map data automatically extracted from satellite images.

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I’m sure Google will fix most things, eventually, but there is a growing consensus that Zenrin quality cannot be replaced with in-house AI created data and Google Maps in Japan is destined to become an also-ran service like Apple Maps. Time will tell, but taken together with the recent claims of a growing reverse vishing problem in Asia, the Google Maps reputation in Japan is taking a big hit.

If Apple were smart they would use the opportunity to sign Zenrin and finally get their hands on top rate Japanese map data instead of the 3rd rate Increment P. Until then stick with Yahoo Japan Maps who not only has the superior Zenrin map data but the best cartography too, which they constantly tweak and improve. Take a quick look of the same Shinjuku area in Apple Maps, Google Maps and Yahoo Japan Maps and see how many train and subway stations you can easily pick out of the stew at a glance. Yahoo Japan Maps wins every time.

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UPDATE
Related coverage on the WWDC19 Apple Maps Wish List