Apple ads tailored for Japan are kinda rare so it’s nice that Apple Watch Series 4 gets a Tokyo workout ad for ‘closing your rings’ with a regular Tokyo workday:
- Take the subway station stairs instead of the escalator. Bonus points for Oedo subway line users where the stations are built so deep you feel like you’re taking the stairs to Mt. Fuji to get to the exit.
- Take the stairs instead of the elevator at the company office building, preferably an older office building with fewer floors.
- Walk to the destination instead of taking a taxi. Everybody in Tokyo did this after the earthquake struck on March 11, 2011, a sight I will never forget.
Clever as the ad is, I still dock it a notch for failing to show that other great Apple Watch in Japan feature, Apple Pay Suica.