Apple’s Secret Weapon

Technology is hard to cover well in a way that’s clear and easy to understand, that educates and elevates without dumbing down the technology or it’s intended audience. Technology like Apple Pay Suica is especially hard to cover well because it is multifaceted: it merges the Apple Pay platform of Global NFC technology deployed on iPhone and Apple Watch, with the Suica Transit Platform of FeliCa NFC deployed for transit and eMoney on a national scale, and how Apple delivers all of this to a global user base.

With so many parts it’s difficult to explain the greatness and importance of Apple Pay Suica, simply and clearly, and what connects it to Apple Card. Ken Bolido who is the production lead and creative director for Austin Evans, has created a video titled Apple’s SECRET Weapon aka Your iPhone has Super Powers…in Japan. Ken ‘get’s it’ and captures all of it brilliantly: why Apple Pay is Apple’s Secret Weapon, how Apple Pay Suica is a perfect embodiment of that secret weapon, and how it relates to Apple Card. If you want to understand any of this and how it will play out, watch Apple’s SECRET Weapon. It’s essential viewing and a perfect primer for the role Apple Pay Suica will play in the 2020 Tokyo Olympics.

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