Ride the Rails with Apple Pay Suica and Earn JRE POINT

The enhanced NFC functions of iOS 13 could not have come at a better time for the Japanese market. The great 10% consumption tax cashless experiment begins October 1 when the tax hike becomes effective and the Japanese government starts giving 2%~5% refunds for cashless payments via established card point systems. The ‘My Number‘ Japanese Individual Number card will be a centerpiece for getting those point rebates and the Japanese government has already announced iOS 13 support for My Number card. The whole rebate/refund thing is clear as mud but exciting too. Suica is listed as one of the many e-money cards eligible for consumption tax refunds/rebates. Suica consumption tax point refunds will be delivered via JRE POINT.

JR East added to the excitement today with the announcement that starting October 1 Suica users can earn JRE POINT simply by riding the rails. Mobile Suica transit users (Apple Pay Suica, Google Pay Suica, Osaifu Keitai Suica) earn 1 JRE POINT per 50 yen of IC transit fare, plastic Suica cards earn 1 JRE POINT per 200 yen of IC transit fare.

That’s a huge incentive to drive transit users from plastic Suica to Mobile Suica. The same JRE POINT rates apply to Green Car Seat purchases. And get this, only Mobile Suica Commuter Plan purchases and renewals are eligible for JRE POINT with 1 JRE POINT per 50 yen of the purchase/renewal. This is a sweet deal if your company sponsors your commuter pass. They give you the money, you get the points. Ugh, now I have to hold off renewing my Apple Pay Suica Commute Plan until October 1 but the points are worth going without my commute plan for a few days. JR East’s big push for Mobile Suica over plastic is remarkable and will become a shove when the next generation ‘Super Suica’ format arrives in April 2021.

To earn points the Suica card must be registered to a JRE POINT account. The JRE POINT account setup process has gotten a little more streamlined, and the iOS JRE POINT App a little less clunky over the past year. Mobile Suica and JRE POINT systems are now dynamically linked so you don’t need to worry if the Apple Pay Suica card ID number changes.

Today’s announcement only applies to regular train travel but JR East will be adding a lot more in 2020~2021 as the Super Suica start date approaches: JRE POINT for Touch and Go Shinkansen travel starts with the new JR East eTicket system in April 2020, Round trip fixed travel route coupon-like JRE POINT is due December 2020. And finally, with Super Suica in place, the regular express train/Shinkansen ‘EkiNet‘ ticketing and point system will be rolled into the JRE POINT system. Travelers can then earn and use JRE POINT to purchase regular express train and Shinkansen eTickets and upgrade seats. It will be Apple Pay Super Suica eTicket bliss.

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