You thought the Apple Pay Octopus launch was taking too long? Just ask EasyCard

Japanese transit companies like the JR Group (JR East, JR Central, JR West) are often criticized for being opaque and buddy buddy with politicians, but every transit agency around the world has to deal with politicians and governments on some level. That just comes with the job.

Hong Kong, Taiwan and Japan are unique transit markets with tight integration and highly evolved transit card systems. Hong Kong and Taiwan have it easier than Japan in some ways as smaller usually means less baggage to carry going forward. But, being smaller has a downside too in that the breathing space between transit companies and government agencies is uncomfortably small, and sometimes suffocating.

Because of this, Hong Kong residents occasionally have a sarcastic distrustful view of Octopus Cards Limited (OCL) management, despite the fact that OCL delivers best of class services. Witness the frustration of OCL dragging out the Apple Pay Octopus launch details announcement. As one Hong Kong iPhone user told me, “I won’t believe it (Apple Pay Octopus) is really happening until Apple (not OCL) announces it.”

A similar situation is happening with Taiwan’s EasyCard. In mid August 2018, service updates for Mastercard kiosk recharge indicated that MRT was preparing some kind of mobile service. I assumed MIFARE was coming to iOS 12, bingo, and that Apple Pay would add EasyCard and iPass, but Samsung Pay snagged EasyCard with a formal announcement on April 11 and that was the end of it. Or so I thought. The reality is that EastCard has yet to launch on Samsung Pay and will start ‘testing’ from October. What happened?

A few days ago an older post about SuicaENG and the Wallet UI suddenly got lots of hits from Taiwan. I was scratching my head as Taiwan traffic is usually smallish and tried to Google Translate the Taiwanese site generating the traffic, but the result was incomprehensible. Fortunately a reader from Taiwan living in Japan kindly provided an explanation of EasyCard politics:

OK, EasyCard Corp is catching flak for…being slow to launch a mobile transit card service, on their own, without Cubic running the show? Being slow to launch a mobile transit card is not unique. Just ask the companies that run ICOCA, Toica, PASMO, etc., they don’t have their transit cards on mobile either and have far larger infrastructure budgets. This stuff takes time because everything transit absolutely has to work perfectly all the time. 7pay fuckups are not an option.

I can understand why Hong Kong iPhone users are a little frustrated with OCL taking their sweet time to launch Apple Pay Octopus, but when it finally launches, the tidal wave of iPhone users will make Smart Octopus on Samsung Pay look like the tiny beta test group that it is. Let’s just hope that Sunny Cheung and OCL are on it and working hard. And you are working hard on it, right Sunny?

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