It was just a year ago that eMarketer made a big splash on Apple tech news sites with their Starbucks app is bigger than Apple Pay report:
Retailers are increasingly creating their own payment apps, which allow them to capture valuable data about their users. They can also build in rewards and perks to boost customer loyalty,Starbucks App Leads Mobile Payment Competitors eMarketer.com
This turned out to be bullshit marketing nonsense because as I discovered using Apple Pay in America just when that report hit, the average Apple Pay store checkout experience sucked.
Now eMarketer is saying the same thing: “Apple Pay has benefited from the spread of new point-of-sale (POS) systems that work with the NFC signals Apple Pay runs on.” That work with the NFC signals Apple Pay runs on?! It sounds like eMarketer isn’t exactly sure what NFC is. Why not just say Apple Pay has benefited from the spread of new point of sale (POS) systems that work, yes, actually work now dammit! No more “you’re holding wrong” nonsense.
Duh. Is it just me or does the entire Apple tech news scene fail to see how poorly written and shoddy both eMarketer reports are? They are clickbait disguised as market research, nothing more.