Apple Maps Japan rolls out Look Around and Improved Map features (Updated)

Look Around is available in the greater Tokyo Kanto, Osaka Kansai and Nagoya areas in purple.. Green areas indicate Apple Maps 2.0 data updates nationwide

Apple flipped the switch for Apple Maps Japan ‘improved maps’ with Look Around for Tokyo, Osaka and Nagoya, and new map details nationwide. Initial navigation tests indicate turn by turn incorporates the new date for better directions. Siri also seems to have gained improved guidance with finer details: turn left, walk over the bridge, etc. Taken altogether, improved maps, improved Siri guidance, the new higher quality Japanese Siri voices and other Siri improvements will make iOS 14 a nice upgrade.

Tokyo area parks like Shinjuku Gyoen and Yoyogi are packed with new Apple Maps 2.0 details. A quick examination reveals Look Around is pretty much limited to roadside views. Major pedestrian data collection efforts are still ongoing across Japan through October and will be very important in rounding out both the feature set and improving navigation in later updates.

The Tokyo Olympics Update
The Apple Maps team worked to get this major update ready in time for the, now postponed, Tokyo Olympics. It’s great that Apple Maps Japan users can enjoy the benefits of the effort and the fact Japan is the first country outside of the USA to get Look Around and Apple Maps 2.0 improved map data.


Look Around Impressions and Reactions
The Japanese online reaction to Look Around has been largely positive. People seem impressed with the quality, the level of detail and the ease of use compared with Google Maps Japan Street View. The biggest complaints are, ‘I want it in my area too’, a good complaint to have, and ‘this street data is already out of date’, which is not. Things move quickly in Tokyo, the Look Around imagery is from spring~summer 2019 and people already notice the age.

Tokyo in particular has a lot of rebuilding going on in residential areas. I don’t know if this is because of the Olympics or cheap interest rates, but everywhere I see yet another building with scaffolding going up around it for demolition or makeover. Keeping Look Around up to date in Tokyo will be a challenge.

While main streets are covered well, the vast maze of Tokyo side streets have yet to be mapped and pedestrian maps are missing altogether for public areas like parks, shrines and temples all of which Google Street Maps comprehensively covers. Use Look Around on iPhone for a bit and you soon feel the ‘you can’t go there’ haptic feedback bump. Look Around Tokyo is off to a good start but has a long way to go.

And I still see evidence of long standing Apple Maps Japan data problems, in particular the weak Increment P supplied data. Even with all the great new image collection, ground truth checks will be a problem: it can’t be done with AI or from a car, and Increment P simply does’t have the quality manpower to do it.

This is where Zenrin would be a huge help, as they field a ground truth human team with no equal. Having Zenrin on board instead of Increment P would really truly make Apple Maps Japan, the dope choice.


Apple Maps Japan 2.0: New Improved Maps is not new
Apple Maps Japan 2.0 is a tossup. Look Around is off to a good start but limited, and people complain about mislabeled places from poor quality 3rd party data suppliers which drags down Look Around quality. The more you use it the less it looks or feels like a comprehensive update. Justin O’Beirne posted a before and after collection of Apple Maps Japan screen shots.

As a former member of the Apple Maps cartography team, O’Beirne has helpful insights into the differences between the Apple collected and created ‘Improved Map’ cartography 2.0 update rolled out in the USA. His conclusion is that all of the new details are from Japanese map data supplier Increment P (IPC), not Apple image collection vans. This update is not a true Apple Maps 2.0 update. This is correct but not the whole story.

As I have pointed out in many posts over the years, and as an Apple Maps team member admitted to me, there were two basic long standing problems:

  1. Despite being a subsidiary of Pioneer, the P in Increment P, IPC data has never been a strong 1st tier quality map data supplier like Zenrin. Japanese users have complained that IPC takes years to update road and train station information. The further out from metropolitan areas, the weaker IPC map data becomes. This is something Apple can only fix by using a new supplier which they have not done.
  2. Apple only used a subset of IPC map data mixed with OpenStreet map data. For years IPC pushed Apple to integrate all available IPC supplied data more effectively, it seems they finally worked things out and did this.

Apple Maps Japan 2.0 Summary
The Apple Maps Japan update consists of: (1) the Apple created Look Around and, (2) finally incorporates the full set of IPC map data that Apple should have been using all along. Even though the map data and cartography is not Apple collected, they consider this a full blown ‘Improved Map’ update:

iOS 14 Maps ‘New Features’ splash screen

Look Around and a map refresh add up to a big update for Apple Maps Japan but it’s really just a new starting point. Apple image collection vans and walkers can only do so much and are hamstrung by the weak points of the Apple Maps team itself, in particular the poor integration of local data suppliers.

What is Apple aiming for in the long run? To equal or better Google Maps Japan and Yahoo Maps Japan? Or just be a better me-too map? Time will tell but the seven year 2012~2019 run suggests the latter. The Apple Maps Japan makeover challenge is just beginning.

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