Japanese pilgrimages are never about just visiting a temple or shrine. It a total experience that mixes religious duty with fun, good food and life on the road with fellow human beings, where all the vexing problems of any given moment ripen over time into warm treasured shared memories.
Shukubo is a lodging for pilgrims attached to a famous temple or shrine but not all temples with a ‘bo’ character in the name indicate a lodging. One example is Hongyoji Daibo in Ikegami Honmonji where Nichiren Shonin passed away. In this case bo was attached to the name to indicate it was the former residence of Lord Munenaka Ikegami.
Shukubo flourished in Japan towards the end of the Edo period and Nichiren temples were no exception with some 180 shukubo in the Minobusan area alone, spread out far and wide compared to what you can see today clustered around Kuonji temple. Since the late Edo early Meiji days the number of Minobusan shukubo has slowly declined to the current 32. Fewer pilgrims and fewer people left in rural areas to take care of them.
An interesting side story is that temples and shrines in rural areas had many shukubo while famous temples in big cities like Ikegami Honmonji had few or any, which makes sense as people of those times wanted to travel and this was enoucourged because traveling people meant money flowing into local economies.
Which brings us to Omiage, the ubiquitous souvenir stores that line the approach of any famous temple or shrine. Pilgrims buying presents supported both merchant and temple as the temple charged rent. Edo merchants also had a keen sense of ‘branding’ which you can see today in all kinds of famous local foods and souvenirs, but there was also a sense of sharing because not everybody could afford travel. Buying ‘omiage’, as the sound of the name but not the kanji characters suggest, was a way to share the travel experience with family, friends and neighbors who returned the favor, and the fun, when they in turn traveled on a pilgrimage. Sharing good things around to all is Buddhist ‘en’ in action, even when it involves money and commerce.