A recent customer sentiment survey regarding QR Code use and security from Ivanti is a classic case of marketing manipulation in action. Same survey, different titles:
The English title:
QRurb Your Enthusiasm 2021: Why the QR code remains a top security threat and what you can do about it
The Japanese title:
Is Japan a 3rd world country when it comes to QR Code use? Compared to 80~90% usage rates in China and the West, Japan remains stuck at 60%
The English survey summary highlights basic security problems to sell security software:
- 47% or respondents claimed to know that a QR code can open a URL.
- However, only 37% were aware that a QR code can download an application and only 22% were aware that a QR code can give away physical location.
- Two thirds of respondents felt confident that they could identify a malicious URL, but only 39% stated they could identify a malicious QR code.
- 49% stated they either do not have or don’t know if they have security installed on their mobile device.
The Japanese version highlights low Japanese QR Code payment use, and security software use compared with China to sell security software. It also heavily implies that Japan is behind China because of this.
Don’t know about you, but this kind of night and day spin is one reason I have stopped believing most market surveys. They are just too loaded. Give credit where it’s due: the Japanese Ivanti marketing department is certainly clever in spicing up a dull story. It’s their job. Download the English PDF and see for yourself.
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