Amid the swirling EU ‘iPhone must be open’ debate, there’s an angle for everybody. Every proponent, from software developers who want side-loading to payment networks and banks who want open NFC, to EU regulators who want ‘open market’ (yeah right), and especially software ‘security’ companies who want to sell endless fixes for endless security breeches engineered by… you know who, expect a bonanza. iPhone finally released from the Apple walled garden is gonna make everybody rich.
Japanese developers and tech reporter veterans are thankfully more detached and acerbic than passionately hysterical westerners who are more in love with passionate hysteria than clear thinking. Not that they love Apple, Google, Microsoft, etc., or don’t think they should be regulated in some way, they just seem more aware of practical reality. If you want to know what opening iPhone means look no further than this; Everyone’s favorite iPhone will fall prey to shitty antivirus software companies. A world where you throw money away.
Maybe shitty antivirus software companies and shitty bank payment networks will make more money from a heavily regulated and opened iPhone, in the short term, and it will be users who are forced to throw their money away because they don’t understand the complexity being forced on them. As Steve Jobs once said, customers are pay Apple to make those choices and strip away the complexity. Not anymore.
In the new world order there aren’t bundled hardware + software smart devices to choose from, users choose the hardware, then they choose the software. Good luck with that. In the long term, a new world where hardware and software can’t be sold as a closed bundle is going to break a lot of hardware development business models out there, not just Apple’s. All those passionate ‘open’ proponents better be prepared for hard reality when the cut open the iPhone goose that laid golden eggs, and find nothing.