When will Japan get Apple’s new map? Part 1

Now that new maps for France and New Zealand are in final public testing and almost certainly to be mentioned at WWDC22, there is speculation that Japan is next in line for Apple’s “built from the ground up” new map.

In my opinion, we must not forget Japan. Moreover, I find it difficult to understand the situation in this country. Certainly, Apple has updated this country with very accurate third-party data but it remains a very important country for Apple and still does not have the new map data. So, my list of countries will be Japan, the Netherlands, Belgium, Luxembourg and Switzerland, Austria, Liechtenstein or Sweden.

Reddit user/Apple Maps subreddit

After all, Japan is high on Justin O’Beirne’s list of countries that Apple cares about:

This suggests that Apple’s expansions over the next couple of years are likeliest to include Austria, France, Germany, Japan, the Netherlands, New Zealand, Singapore, Sweden, Switzerland, Taiwan, and smaller countries immediately neighboring them.

With Germany, Singapore, France and New Zealand out of the way is Japan really next in line? Based on Apple’s image collection effort in Japan so far the short answer is no, maybe never…at the current pace. Indeed the situation is difficult to understand.

Image collection in Japan kicked off seriously in April 2019 with the big 1st wave covering cities in the Kanto region (Tokyo, Kanagawa, Chiba, Saitama, Ibaraki) Nagoya region (Nagoya City with a tiny bit of Mie) and the Kansai region (Osaka, Kyoto, Nara, Hyogo, Shiga). Mapped cities are listed in the screenshots below. These were the regions of the Look Around Japan launch on August 5, 2020 JST.

At the time Apple Maps showed a splash screen announcing new features for Japan: Look Around, Improved Map, Landmarks

Indeed the cartography was improved, especially in park areas that finally showed paths and other details instead of big green shapes. However, as Justin O’Beirne pointed out, improved map for Japan was only improved cartography of Apple’s primary map data provider Increment P (IPC), not Apple’s new map (confirmed at WWDC21). Apple was doing a better job with IPC Map Fan data but why did they put so much effort into a short term solution? The answer: the 2020 Tokyo Olympics that were originally scheduled July 25~August 9 before COVID hit.

People outside of Japan think Apple’s 3rd party map data for Japan is “very accurate”, but Japanese do not and neither do I. IPC was sold by Pioneer to a hedge fund in 2021. They changed the company name to GeoTechnologies, stuffed the board with cushy director positions and now market the awful click-bait for points Torima app. The focus of the company is leveraging assets not building them.

The hallmark of GeoTechnologies map data is the blocky ‘swiss cheese’ look of rural areas and the sloppy mismatched cartography of areas mapped at different intervals badly spliced together. Rivers disappear and reappear, wide roads suddenly become goat paths then roads again, half towns disappear along a mapped region ‘fault lines’. Many problems, never fixed.

Nevertheless the Apple image collection beat goes on with annual mapping sweeps, all for Look Around, now also for AR walking guidance. The 2020 run mapped extensions for Hiroshima, Sendai, Takamatsu and Fukuoka cities, the 2021 run mapped the just released exertions for Sapporo, Niigata, Shizuoka and Akashi cities. The 2022 run is the most extensive yet, half refresh of 2019 mapped areas and half new with Okayama, Kita-Kyushu and Kumamoto cities being mapped for the very first time. Unlike the early runs, the later mapping runs are covering entire listed cites instead of limited central areas.

By the end of this year Apple will have completely mapped 4 prefectures: Tokyo, Chiba, Shizuoka, Kyoto. It’s really weird that huge swathes of rural Shizuoka are being mapped ahead of centrally population areas like greater Nagoya, believe me I lived in Shizuoka for 10 years and cycled everywhere except Gotemba, lots of green mountains and little else. Whatever the reasons we have 4 prefectures in 4 years…1 prefecture a year with 43 prefectures to go. That means Japan will be completed mapped and ready for new map in 2065.

In other words, unless things change in a big way, Japan will remain the Apple Maps outliner it is now and new map will remain elusive as the Sea of Japan.

Related: When will Japan get Apple’s new map? Part 2: the private road problem