In 2018 Eddie Cue said, “We have been working on trying to create what we hope is going to be the best map app in the world, taking it to the next step. That is building all of our own map data from the ground up.” After 10 years of Apple Maps, 7 years of rebuilding it and 3 years after the all-new map launch…are we there yet?
As I said last year, reviewing Apple Maps is impossible because it’s a very different service in different regions, with Japan an outliner in many ways. All that follows is from a Japanese market perspective that does not apply to using Apple Maps in other places.
In the run up to WWDC22, the Apple Maps team rolled out new features:
- AR Walking Directions and Refine Location for Kanto, Nagoya and Kansai locations covered by Look Around.
- Look Around expansion covering Niigata, Shizuoka, Sapporo and Akashi city areas.
If there is one Apple Maps take away from WWDC22 it was the focus on Apple Maps services and leveraging Apple created, Apple proprietary Look Around and detailed 3D city experience in developer apps. For developers using MapKit there is a lot of new stuff to access all new map details. They have access to the entire Apple Maps stack and can incorporate Look Around and the detailed 3D city experience in their apps.
Apple also has a new web service called Apple Maps Server that allows 3rd party app backends to do georelated searches directly with the Apple Maps Server which promises to increase performance instead of wasting mobile bandwidth and battery. It seems like a small step but I’m intrigued if Apple has bigger Apple Maps Server plans later on. Also this:
Old is New
What’s on the slate for the iOS 16 Maps app? With the focus on services i.e. features Apple can add without a new app, not much. We have a refreshed Maps UI that adds multi-stop routing with much better start point~destination point selectors, and condenses various route and guidance options into a single slide-able menu selection row.
For some bewildering reason Apple touts transit cards and fares in Maps as new. They are not. The features have been there since the October 2016 iOS 10.1 Apple Pay Suica launch update, they also come with the same old limitations in iOS 16, like ignoring your transit cards installed on Apple Watch. And it won’t work with transit cards that don’t support Wallet recharge, like Ventra and HOP. Apple is either hard up for showcasing new Maps features or it counts as new because it is new for America.
In field tests there are some nice new little touches. Walking directions now include elevation information, Point of Interest (POI) cards are better arranged, Siri suggestions seems a little more with it (the new high quality Japanese voices are nice too).
I was hoping for some tweaks to transit directions with better transfer and final destination notifications but there is no apparent change from iOS 15, and transit directions remain hopelessly lost on subway routes. No changes either for Japanese cartography and Japan focused Guides remain English language only.
In sum it will be a quiet Apple Maps year for Japanese users. The iOS 16 UI tweaks are nice to have, Look Around will get the new extensions currently being mapped (minus private roads), maybe Real-Time Transit will get real. Definitely no new maps for Japan and the big indoor station mapping effort remains a mystery. Perhaps we’ll find out what Apple is up on that front at WWDC23, but that’s another story for another time.
iOS 16 Apple Maps Gallery (b1)