My partner wanted to pick up some cheap t-shirts on bargain sale at Uniqlo yesterday. The Asagaya station building Beans shopping mall has all the latest cashless options but very bad network service so Uniqlo checkout was a comedy routine. First he brought up the Uniqulo app to get Uniqlo points, then I brought up my JRE POINT app to earn JRE POINT, then he finally paid with QR Code dBarai (docomo). But for each app launch and load we had to run to the store entrance to capture enough network connection for the apps codes to load. The staff is very used to this and suggest customers do so when apps didn’t load, patiently folding clothes while they run back and forth. I asked the cashier if this happens all the time. She smiled and nodded. “Cash is probably faster isn’t it?” She smiled and nodded.
Gosh, just when we thought cashless was going to free us from the so called inconvenient drudgery of cash along came smartphone reward point apps that bog down the whole cashless checkout experience, neatly killing off the supposed time saving advantage. You stand in line while the checkout customer fiddles with smartphone, digging around in an app to find the right coupon code thing. You feel smug until it’s your turn and the networks sucks, the discount coupon doesn’t load and bam, you’re holding up the line too. It has gotten to the point where Nikkei XTECH has provided an Apple Pay help article for faster checkout that explains the benefits of using Apple Value Added Services. Will Apple Pay VAS dPoint and Apple Pay VAS PONTA really help us? Probably not as they only work at LAWSON.
There is another checkout trend I see recently. With price increases everywhere people are using cash a lot more, even at places like in-station Beck’s Coffee Shop. Every customer has a Suica but more young people are keeping it in their pocket and plucking down ¥10,000 yen notes for ¥300 ice coffee. Why? I think it’s Kakebo culture at play, it’s easier to budget with cash payments and the small slightly inconvenient physical routines that accompany it. It’s not about doing everything with cash, but good old tsukae-wake compartmentalization helps keep focus and tamps down the impulsiveness when doing everything cashless. Another way of spreading the risk in these uncertain times.