Smart Octopus Coming to Apple Pay with Hong Kong Transit Apple Maps (U)

It’s exactly a year since the Hong Kong Smart Octopus card launched on Samsung Pay. And just like last year, rumors are flying again before a launch, this time on Apple Pay. We will know in the next few weeks. It may arrive in tandem with a iOS 12.x update though last years launch was a low key ‘what? it’s here?’ affair.

Global FeliCa has been standard on all iPhone and Apple Watch models since 2017 and the device use profile will certainly match what Apple support lists for Suica:

  • An Apple Watch Series 2 (purchased in Japan), Apple Watch Series 3, or Apple Watch Series 4
  • An iPhone 7 or iPhone 7 Plus (purchased in Japan), iPhone 8, iPhone 8 Plus, iPhone X, iPhone XS, iPhone XS Max, or iPhone XR

The process for adding cards will be slightly different from Suica and closer to Apple Pay China Transit Cards for Beijing and Shanghai: new cards can be created in Apple Pay Wallet and plastic cards can be transferred, but just like Suica, plastic Octopus cards cannot be used after being transferred.

A lot of iPhone users in Hong Kong have been waiting for Smart Octopus on Apple Pay since the debut of global FeliCa iPhone, it will certainly be a welcome addition.

Update
Hong Kong transit directions will also be added to Apple Maps with the Apple Pay Smart Octopus launch. They will be integrated similar to Japanese transit in Apple Maps that notifies insufficient Suica Express Card balance for on route transit fare.

Apple Maps Transit integrates Apple Pay Suica information

Update 2
More Smart Octopus

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Apple Pay Japan Market Info Update December 2018

The Bank of Japan posted presentation material from the 7th FinTech Forum held November 30. The Rakuten presentation has some contactless payment market data for Japan that is worth a look.

Year over year contactless payments use in the first slide basically covers the same period of the MMD Labo report but with different questions. The Rakuten data shows Rakuten Pay in the lead, naturally, at 15.2% and Apple Pay in 2nd place at 12.9%. The MMD numbers showed Rakuten Pay at 13% and Apple Pay at 20%. Google Pay only added Japanese payment support in May 2018 so the full impact will take time to play out, the 30% Osaifu Keitai use figure from the MMD report suggests a possible outcome. 

As I explained in the earlier post, Apple Pay use is highly regional and tied to Suica compatible transit routes. In major metropolitan areas Apple Pay use is higher than Rakuten but Rakuten has done a good job building an ecosystem of e-commerce, travel reservations and other services that offer members large discounts and points. That’s the reason behind the robust growth from 3.4% and the larger nationwide average use figure.

Apple Pay Suica is the entry point for Apple Pay use, the more incentives that customers have to use Suica the faster Apple Pay use in Japan will grow. Sachiko Watatani pointed out that only 27% of Apple Pay Japan capable device users actually use Apple Pay, that represents a lot of potential users sitting on the fence. The Rakuten Pay growth rate shows that points and discounts are great incentives but Apple Pay Suica, convenient as it is, doesn’t offer that. At least not without going to the trouble of getting the right Apple Pay credit cards for the right points. And even then, as setting up and using the JRE POINT app makes clear, it’s not user friendly.

The next big opportunity for Apple Pay Suica growth is ‘Super Suica’ that will unite transit cards, commuter passes and various transit point systems in a single format for plastic and mobile. Unfortunately this doesn’t happen until April 2021. Until then Apple Pay Japan needs to add the other e-money prepaid cards (WAON, nanaco, Rakuten Edy) and as many point system reward cards to Wallet as possible to keep growing. Not only that but also make them work better together than they do on their own. Think PONTA card with the kinks ironed out.

iOS 12.1.1 Suica Express Transit Performance

Apple has never issued an iOS update that specifically mentions Suica or Express Transit Card performance, so each update becomes a guessing game of what’s fixed and what’s not. iOS 12.1.1 was released December 6 in Japan and there has been very little mention of Suica performance on Twitter. Not necessarily a good thing, if performance has changed dramatically, good or bad, people tweet about it.

I reached out to a few trusty Revision B iPhone X Suica user sources. They report no change from the buggy Suica performance they’ve experienced since upgrading to iOS 12. A few iPhone 8 users have also complained about buggy Suica performance. My experience with Suica Express Transit on iPhone XS continues to be excellent though Apple Pay Suica recharge performance is poor when recharging from a Suica notification short cut.

Here’s the iOS 12.1.1 performance score as I see it:

  • Suica Express Transit performance on pre A12 Bionic iPhone: B-
    • Occasional error flicker at transit gates
    • Unresponsive Apple Pay Suica recharge, 50% failure rate when recharging via Suica notifications
  • Suica Express Transit performance on A12 Bionic iPhone: A-
    • Unresponsive Apple Pay Suica recharge, 50% failure rate when recharging via Suica notifications

As pointed out in earlier posts Suica Express Card with power reserve on A12 Bionic is a significant departure from previous devices both in operation and performance. Also the iOS 12 Suica Express Card error flicker issue is a iOS 12 software issue that is completely different from the iPhone X Suica NFC hardware problem.

The quick summary is that Suica Express Card performance has not improved from iOS 12.1. We’ll have to wait until iOS 12.1.2 and try again.

The 30% Apple Pay Japan Solution

Japanese IT journalist Sachiko Watatani who writes for MyNavi posted a fascinating 2 part (1 and 2) iPhone user survey regarding Apple Pay. There are many interesting details but the big summary points are:

  • Only 27% of iPhone users who can use Apple Pay use it
  • 50% don’t use Apple Pay but are interested in using it
  • 22% don’t use Apple Pay and don’t care about using it

Other important data points: 34.4% use Apple Pay daily, 24.9% use Apple Pay every 2~3 days, 37% use it for public transportation, 69% use it for convenience store purchases. Unfortunately the survey questions did not make any distinctions between different card types like Apple Pay Suica which is stored value with Express Card functionality, and regular Apple Pay credit cards. The survey only addressed “Apple Pay” use.

Comparing results with the earlier MMD Labo report is frustrating because the surveys addressed different user sets with different questions. The only thing worth comparing is the “don’t use mobile payments but am interested” category. The MMD figure was 29.9%. The much higher interest in Apple Pay is probably due to Suica and the ubiquity of transit IC payment store options. Other noteworthy comparison tidbits from MMD are mobile payments for transit use @ 63.5% and convenience store purchases @ 59.1%.

Watatani san was confused about the low transit use result and thought it might be due to PASMO commuters answering the survey. I think she is partly right. One of the biggest findings from earlier this year was that Apple Pay Suica use is highly regional because the initial uptake is closely linked to commuter passes. Getting all the transit IC cards and commuter passes on mobile is something that JR East and Sony are already working on.

The good news for Apple is that 50% of Japanese iPhone users who don’t use Apple Pay are interested in using it. The bad news is that Apple has to give them better reasons to use it. A good starting point would be the items I outlined earlier: extend Apple Pay Japan prepaid card support while working to lower merchant side transaction fees, and for goodness sake issue a iPhone X Suica problem repair program.


New Apple Pay Suica ads

Google Pay Suica has been getting most of the JR East Suica marketing love these past few months but Apple Pay Suica is not down and out. JR East posted some new Apple Pay Suica ads on their website refresh which hopefully means that posters and train wrappers are coming soon.

In light of the coming changes in the Japanese mobile market, Apple is smart to market strengths, like Apple Pay Suica, instead of covering weaknesses, like iPhone XR pricing, with cool. Cool works best when you can rush out and impulse buy.