Instant digital issue apps for Apple Pay Edy, nanaco, WAON support?

A fun mockup of card options for direct iOS 14 Wallet issue for Edy, nanaco, WAON that will probably never happen. If they come at all they will be digital issue via apps.

Now that VISA JP finally signed with Apple Pay, what about the last holdouts: Edy, nanaco and WAON? These have been on Google Pay for some time but like all things Google Pay Japan, it is courtesy of Osaifu Keitai rather than native Google support. Apple was smart to go for Suica first, then PASMO (which has yet to appear on Google Pay) but it’s time to complete the Apple Pay Japan lineup.

Google Pay Japan has 2 basic categories for adding cards: EMV bank payment cards (AMEX, JCB, mastercard, VISA) and Japanese eMoney cards (Suica, Edy, nanaco, WAON, iD, QUICPay). In other words, Google Pay arranges cards by NFC flavor. This is because many Android devices sold outside of Japan don’t include FeliCa even though they have the hardware to do so. Google Pixel 5 for example has Mobile FeliCa installed on every single device it sells, but only activates it for Japanese models. Perhaps this will change with Pixel 6, we will see.

Apple Pay doesn’t make a distinction between NFC flavors, just one global NFC. No EMV or FeliCa bank payment cards, just payment cards, period. Apple also encourages Japanese bank card issuers to use the NFC switching and dual mode features of iOS and watchOS Wallet for seamless use on any payment reader in Japan or abroad. The same thing applies to Wallet transit cards. Wallet can have multiple Express Transit cards and juggle between FeliCa (Suica, Octopus, PASMO) MIFARE (SmarTrip, Clipper, TAP) and PBOC (China T-Union cards).

So what is the Wallet category for non-transit stored value prepaid payment cards? I have no idea but for this exercise I’ll use eMoney (電子マネー). Apple Pay has everything in place to flip the switch since 2016, what’s the holdup? There’s a big problem using the Suica add card Wallet process for eMoney cards. This problem is on full display with Google Pay WAON: the user has to create an WAON account in Google Pay to add it. Worse, if the user deletes the WAON card they loose the Google Pay created WAON ID and card balance.

I don’t think Apple wants this ‘create an account’ nightmare scenario in Apple Pay, that’s what apps are for. Fortunately we have a growing collection of ‘instant issue’ apps for adding cards to Wallet and digital issue only is quickly becoming standard for Apple Pay Japan debit/prepaid cards: kyash, Minna no Ginko, Toyota Wallet, etc.

The digital issue app model is perfect for Edy, nanaco and WAON who want to be collecting accounts instead of selling plastic prepaid cards. And they already have iOS apps. Leave the account creation and management drudgery in the app so users curse the app instead of Apple Pay. Once done the user taps ‘Add to Wallet’ and presto, instant WAON or nanaco all ready to go with direct Wallet recharge. Other bonuses: (1) instant issue apps eliminate ‘I wanna transfer my plastic card to Wallet’ overhead, (2) if anything goes wrong and the balance is lost, it’s the fault of the app, not Apple Pay. Keeping things simple and streamlined is key for a good Apple Pay user experience, one more Wallet reboot challenge for iOS 15.

UPDATE
WAON and nanaco for Apple Pay have been announced for later in 2021. AEON also updated their iAEON App for issuing Mobile WAON cards on Osaifu Keitai Android smartphones, almost certainly the scenario described above for Apple Pay support when it launches after the release of iOS 15.1.

Japan mobile payment survey results

I gave the Twitter survey function a workout and asked 2 questions:

  • Which Japanese mobile payment do you use most?
  • Which Japanese reward points do you use most?

The results are not surprising but come with many caveats: the survey sampling was puny, in English and pretty much limited to a small group of Twitter followers, which means they are pretty much already invested in Mobile Suica. Also it is important to remember that mobile payment use profiles in Japan are highly regional, what’s convenient in Tokyo isn’t necessarily convenient in other areas. That said, there are some interesting and fun takeaways.

Japanese mobile payment takeaways and feedback

  • The 55% Suica/PASMO figure expresses the power of Apple Pay Express Transit (and similar for Osaifu Keitai) for store purchases in the COVID induced face mask era without the hassle of Face ID. It’s important to remember that the ballyhooed Unlock with Apple Watch Face ID feature introduced with iOS 14.5 is useless for Apple Pay authorization. Remember too that Mobile Suica has good support on wearables: Apple Watch, Garmin, fitbit, etc., the widest mobile payment platform in Japan.
  • Despite the heavy marketing VISA Touch from VISA Japan, the majority of users have been using Apple Pay and Osaifu Keitai for iD and QUICPay, etc. I suspect EMV ‘Touch’ (Visa, MC, AMEX, JCB) probably appeals more to plastic card users as VISA is pushing EMV only plastic cards vs. digital wallet dual mode Apple Pay.
  • QR Code payment apps (PayPay, dBarai, LinePay, etc.) are not as popular as you might think and are probably feeling the pain of recent bank account linking security problems, and the recent revelations of user transaction records being stored outside of Japan.

Changes quite a lot. Recently using EMV touch a lot because of SMCC 15% back campaign and Amex 20% at FamilyMart. Otherwise probably a little bit of everything just to get maximum reward. (Tokyo)

I don’t ride trains so I have no real use for Suica. Using it to pay in shops is too much of a PITA since you have to constantly recharge it. (Kagoshima, note that Suica Auto-charge only works in JR East transit region)

I do iD for the point rewards (none in JP CC recharge of Suica) otherwise Express Transit is perfect. (Tokyo)

Mostly Suica (via Garmin Pay), but I’ve been using au Pay (QR or barcode) a lot more recently. (Hiroshima)

Japanese reward point takeaway
Results are complicated. Twitter surveys are limited to 4 choices, I lumped the Japanese carrier reward point systems for docomo, au and SoftBank (dPoint, au•PONTA, T-POINT) into one category, the top choice at 43%. However if we break down the carrier number by carrier marketshare ratio we get the following:

  1. 21% JRE POINT
  2. 28% Rakuten POINT
  3. 19% dPOINT
  4. 14% au•PONTA POINT
  5. 10% T-POINT
  6. 8% V POINT

The key takeaway for reward points is the power of the Rakuten ‘Economic Zone’, i.e. where all the Rakuten pieces including shopping, banking/credit card/payments, transit (Rakuten Suica), mobile, stock trading, travel, etc., are glued together by Rakuten POINT and feed off each other. The Rakuten Economic Zone is the model that others will have to successfully emulate if they are going to be serious long term competitors. NTT docomo announced a tie-up with MUFG this month, the digital banking wars are just getting started.

Mobile Suica foreign VISA card processing changes with the Apple Pay VISA JP agreement

Foreign issue VISA card holders using Apple Pay Suica beware, you might be in for a rude surprise when you get the monthly statement. A reader sent some very interesting information:

JR East started processing these Visa transactions differently on foreign cards. Previously, these were processed as ‘SUICA MOBILE PAYMENT’ and the merchant category was passenger railways (travel). Since around May 11 or 12, these are now processed as ‘MOBILE SUICA APPLE V’ and the merchant category is catalog merchants (shopping). This is an unfortunate change as the merchant category change from travel to shopping downgrades the points earning capability on several American cards (eg. from 3x points on the Chase Sapphire Reserve to 1x).

Chase Sapphire Reserve has been a popular choice for Apple Pay Suica recharge because of the 3x rewards. The VISA JP Apple Pay agreement has changed how foreign issue VISA brand card payments made with Apple Pay in Japan are processed obviously, but the merchant category change from railways/travel to catalog/online shopping is a mystery. JR East or VISA JP? On the surface JR East as they are the merchant but why this and why now? Another backend change: JR East is starting 3-D Secure credit card checks in iOS Suica App and Mobile Suica (Android) from May 26.

I do not know if Apple Pay PASMO is in the same boat but suspect so. Foreign issue VISA holders may want to consider using a different credit card for Suica recharge for the best reward points. There are too many reward point differences to make any definitive recommendation. The best long term strategy is to examine your spending patterns and select a JP issue card that fits your needs. Reward point empires to consider: JRE POINT (BIC CAMERA View), Rakuten POINT (Rakuten Card) and V POINT (SMBC Numberless Instant issue).

I will update this post as more information comes in, reader feedback is appreciated.

Update: Good news: a reader reports Apple Pay PASMO recharge still codes as travel for Chase Sapphire VISA 3x travel points. Reader and user comments:

I setup Pasmo in Apple Pay and ran a test transaction with my Chase Sapphire Reserve.  Good news, Pasmo is being processed differently and coding as passenger railways (travel).

I also noticed JRE’s category change for GooglePay Suica a few months ago.

With US credit cards, the Chase Sapphire Reserve (CSR) and the Chase Business Ink Preferred both had 3x points on Travel. If you had used them to charge your Suica via Apple Pay or Google Pay, the charge would show up as ‘travel’ or ‘jr east’. So you were effectively earning 3% cashback (technically more with the multiplier of 1.25 or 1.5 based on the card). The wonderful thing was that you could pay for almost everything in daily life with Google or Apple pay here in Japan. It does seem this has changed. I dropped my CSR a while ago – now it is time to let my Ink go too.

Is it possible to move Suica to a different iCloud account?

asking for a friend but is there a way to remove a PASMO from one iCloud account, and move it over to a different iCloud account? My friend is a bit of an idiot and noob with iPhones.

This is a tricky question and even if possible, why bother? Most people would just add a new Suica•PASMO to iPhone which is very easy to do. Up until the big Mobile Suica reset on March 21 it wasn’t possible to migrate the Suica card anywhere else except a different device with same iCloud account. However, it is now possible to move the same Mobile Suica card between Android and iOS. PASMO doesn’t allow this yet because Mobile PASMO hasn’t received the same backend upgrade. If we were assigning version numbers Mobile Suica would be v2.0, Mobile PASMO would be v1.5. In Mobile Suica 2.0 the card ID, the Mobile Suica account email used for system ID, is independent of Apple Pay and Google Pay systems. Let’s take a look at how it might work.

Here is the Mobile Suica transfer path going from iOS to Android.

  • Requirements: Mobile Suica account, ID registered email and PW, latest versions of Suica App (iOS) and Mobile Suica App (Android) installed on both devices.
  • Step 1: remove Suica from Wallet on iPhone (this parks the Suica card on the Mobile Suica cloud server)
  • Step 2: on the Android device launch Mobile Suica and sign in with the same ID and PW
  • Step 3: follow the screen prompts to add the Suica card from the server to the device

One of the interesting points about Android is that the receiving device must have a valid SIM inserted, otherwise Suica will not transfer. In theory here is how the process might work going between different iCloud account devices:

  • Requirements: Mobile Suica account, ID registered email and PW, Suica App 3.0.3 or later (iOS) installed on both devices.
  • Step 1: remove Suica from Wallet on iCloud A device, sign out of Suica App or delete the app, restart device
  • Step 2: on the iCloud B device launch launch Suica App, tap [機種変更] (Transfer from Android) and sign in with the same ID and PW
  • Step 3: Tap [+], and (if the theory is correct), you should see the Suica card with balance on the server, add to Wallet

Remember this may not work as it is not officially supported by JR East, for security reasons, and I have no way to test confirm if this works or not. Even in the worst case that is does not work you still have the Suica card attached to the iCloud account. And remember, it’s very easy to add Suica and PASMO to any iPhone 8 and later or Apple Watch Series 3 and later.

The VISA JP Apple Pay announcement and digital banking wars

MacRumors Sami Fathi: Customers with Visa cards…will be able to add their card to their Wallet on iPhone and Apple Watch.

Me: I like MacRumors but the writer here has no idea what the story is or that users have been using these cards in Apple Pay all along for store purchases.

MacRumors Sami Fathi: Hey! Could you elaborate on what you mean? Visa cards issued by those banks now have Apple Pay, correct?

Sure Sami, here’s the elaborate story. Do you know FeliCa? It’s the Sony created NFC standard that has been around a long time, long before EMV grafted NFC into contactless credit cards. When mobile payments launched in Japan back in 2004, Mobile FeliCa was the only technology that worked. So mobile payments for all major credit cards and Suica were built on Mobile FeliCa, the contactless payments infrastructure in Japan grew from that.

Fast forward to 2016. Phil Schiller announced FeliCa for iPhone 7 at the keynote and the launch of Apple Pay in Japan. VISA Japan didn’t sign an agreement with Apple but it didn’t matter much because VISA JP cards were available for Apple Pay thanks to previous Mobile FeliCa agreements covering the iD and QUICPay networks for store payments. The other card companies (Mastercard JP, JCB, American Express JP) signed with Apple.

It was a big success. But the Mobile FeliCa agreements only covered store purchases, they didn’t cover things like in-app purchases. Even though many Japanese users added their VISA cards to Apple Pay they couldn’t use them to recharge Suica cards because in app purchases were not supported.

Fast forward to 2020. VISA JP is a major sponsor of the Tokyo Olympics showering sponsorship money to promote ‘VISA Touch’ EMV contactless cards. They want customers to use VISA Touch at stores, not iD and QUICPay because the margins are nicer and EMV contactless is a world standard except for places like Japan (FeliCa) and China (PBOC). Most of the POS equipment in Japanese stores is multi-protocol ready so the customer NFC flavor is a moot point. For whatever reason, let’s say marketshare, VISA JP finally signed on with Apple Pay. The first indication something was up occurred in November when VISA suddenly appeared, and disappeared in the Wallet add card lineup.

What changed for all those VISA JP cards already working in Apple Pay Wallet these past few years? A VISA logo, in-app payments, dual mode NFC and Payment card Express Transit:

Did you get that Sami? Hello, anybody there?

Digital Banking Wars
Seriously though, it’s sad when tech writers don’t understand the story in the stories they write. All major Apple sites ran the same wrong story, it should have been: Visa JP Cards now fully support Apple Pay. Journalists do everybody a great service when explaining complex stories and connecting the dots in easy to understand ways, unfortunately nobody cares about getting it right. Which is a shame because there were other major things going on behind the VISA JP Apple Pay announcement that even the Japanese tech media missed: the very same day, NTT Docomo and MUFG announced a joint digital banking venture.

Let’s take a closer look at that VISA JP Apple Pay announcement, specifically the issuer launch list: APLUS, Cedyna (SMBC Financial), SMBC, Docomo, MICARD, Saison, JACCS, Rakuten. Do you see MUFG? Nope. MUFG brand VISA cards will join at some point, probably, but as VISA has put all their eggs in the SMBC basket, the companies are not on the friendliest of terms.

NTT Docomo and SMBC/VISA group feuded for years and called a stalemate. It was only a matter of time before NTT Docomo kicked SMBC to the curb, which they did yesterday with the MUFG joint announcement. Docomo and MUFG are going to leverage dPoint into an economic zone to rival Rakuten and SMBC/VISA V Point. It’s as simple as that. And here you thought that VISA JP announcement was only about Apple Pay. Think again, the economic zone mobile digital banking wars are just getting started.

SMBC VISA cards are EMV/FeliCa dual mode in Apple Pay but single mode EMV in Google Pay