Help for iPhone X NFC Problem Devices

Until now large scale Apple Pay Express Card use has been limited to Tokyo (Suica) and Beijing/Shanghai (China Transit). Apple Pay Suica is by far Apple’s largest Express Card market since Suica has been in use for transit and store purchases nationwide for over a decade and on mobile phones since 2006. Because of the larger Apple Pay Suica user base and higher use rate, it was possible to identify the iPhone X Suica problem even though it was a NFC problem affecting all NFC modes, A-B-F, and related technologies (FeliCa, PBOC, EMV). Though Apple never publicly acknowledged the hardware problem (sadly, far too common these days), Apple quietly exchanged bad iPhone X devices for Revision B iPhone X devices for pesky, persistent users who had Apple Pay Express Card problems in Japan or China.

The launch of Portland’s HOP card and Chicago’s Ventra card on Apple Pay Transit will be the first large scale deployment of Apple Pay Express Card use in America. This raises a very interesting question. Will Apple exchange bad iPhone X devices for those users who will undoubtedly experience transit gate/transit reader errors in Portland and Chicago? I certainly hope they do but we won’t know until the services go live on Apple Pay. Judging from Apple Pay Transit day 1 user reactions in Singapore, there are plenty of bad iPhone X NFC devices out there waiting to be discovered.

Meanwhile here is a iPhone X Suica Problem Exchange Guide to help you understand the problem.

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Unbundled World

Tim Cook on the 1Q 2019 iPhone sales decline in Japan:

In Japan, iPhone purchases were traditionally subsidized, bundled with carrier contracts. Today, local regulations have significantly restricted those subsidies as well as related competition. We estimate less than half of iPhones sold in Japan in Q1 this year were sold via subsidy.

That and the battery replacement program were the official reasons. The unmentioned unresolved iPhone X Suica problem was another.

UPDATE
Tim told Reuters that, ‘Apple is rethinking how it prices the iPhone outside the United States after largely setting the price in U.S. dollars, which made the phones more expensive in local currencies as the dollar strengthened.’ Hopefully Japan is one of the markets that could see iPhone price adjustments. There are also other things Apple can do in Japan to help offset the iPhone sales decline.

Dear Tim

Dear Tim

In uncertain and challenging times it’s more important than ever to look for good opportunities. Here is one for the Japanese market. Did you see that news item from JR East about all those old Osaifu-Keitai models being dropped from Mobile Suica in 2020? That’s a few million upgrade opportunities right there.

How about doing a nice little marketing campaign with the Japanese carriers offering a nice trade in price for those old Osaifu-Keitai with a discount on a iPhone XR or iPhone 8? I know, I know, you only want to sell iPhone XR but until the Face ID camera has magic x-ray ability at an affordable price, all those face mask users in Japan will really appreciate a Touch ID iPhone 8 choice. Offer trade in customers free assistance moving and setting up their Mobile Suica accounts in Apple Pay Suica at local Apple Stores. I’m sure it would be a success.

And while you’re at it offer a nice little replacement campaign for those pesky iPhone X units that don’t work with Suica. There are a lot of Japanese customers who would really appreciate Apple reaching out to help and would probably upgrade with a little encouragement and a bug free iOS 12.

Oh and one last thing, offer a similar little iPhone XR/iPhone 8 upgrade campaign in Hong Kong when Apple rolls out Octopus on Apple Pay. With 33 million Octopus card users in Hong Kong I’m sure it would help iPhone sales there too. Apple has a wonderfully unique global FeliCa strategy tucked away in Apple Pay, used wisely it could be a great sales tool.

Love and kisses,

Ata Distance

Smart Octopus Samsung Pay Updated Image Hints at Apple Pay Smart Octopus Launch

Samsung has updated their Smart Octopus on Samsung Pay advertising. The tag line used to read “only on Samsung Pay,” the updated tag reads “First Smart Octopus in Samsung Pay“. The Samsung Pay Smart Octopus exclusive window is over. I think we are getting very close to a Smart Octopus Apple Pay launch possibly coming with the iOS 12.1.3 update.

Update
It looks like we’ll have to wait a while longer for Octopus on Apple Pay.

Apple Pay Octopus and the iOS 12.1.3 Release Window

JR East posted a special maintenance schedule this month for Mobile Suica on 1/15, 1/22 and 1/28. The work appears concentrated on the Suica Recharge backend which hopefully points to improved Apple Pay Suica Recharge performance.

I think it also points to something else: a iOS 12.1.3 release with Apple Pay Octopus/Hong Kong transit directions for Apple Maps service around January 29 Cupertino time, early am January 30 in Hong Kong. The timing fits with a full beta test cycle wrap up but more importantly it fits as a kickoff for the Chinese New Year vacation period, good news for an important market to Tim Cook who desperately needs some good news right now.

Go for it Tim! It will undoubtedly help Apple sell more global FeliCa iPhones because Octopus on Apple Pay is a great marketing angle for the iPhone XR/XS models with Express Card power reserve and bulletproofed FeliCa performance. I have yet to experience a single Apple Pay Suica gate error from my iPhone XS with daily use since the launch date.

UPDATE
It occurred to me after posting the above that Apple has introduced transit cards and the technology behind them with larger point releases: iOS 10.1 for Suica (FeliCa) and iOS 11.3 for Beijing and Shanghai Transit cards (Apple flavored PBOC 2.0 ED/EP). In this scenario iOS 12.2 is the logical starting point for Octopus on Apple Pay. However, Octopus is FeliCa which has been part of Apple Pay for over 2 years, Apple has ample engineering and testing experience with the technology to add Octopus with a smaller point release, or none at all which was the case with contactless student ID cards.

UPDATE 2
The original source reports pointed to an end of January rollout, now that iOS 12.1.3 is released we will see how it plays out between now and iOS 12.2. Considering the Apple Pay Suica launch meltdown on iOS 10.1 update day, Apple would be wise to launch on a quiet network day as Apple Pay Octopus day 1 user additions will far outstrip any regular credit card Apple Pay rollout, the use profile for prepaid transit cards is very different.

UPDATE 3
It looks like we’ll have to wait a while longer for Octopus on Apple Pay.