It looks like Apple is working with Japanese carriers to drum up iPhone XR sales. Docomo already issued a limited iPhone XR discount campaign in December aimed mainly at carrier switchers. Today’s SoftBank announcement of the “iPhone XR Happy Price Campaign” that launches on January 30 appears to be a broader ¥10,800 discount for customers who purchase a iPhone XR with a 2 year contract. However the campaign page says nothing about upgrades. I guess the devil will be in the details.
As Tim Cook mentioned in his letter to investors, carrier subsidies are going away in other markets and Japan as well. Docomo, KDDI au and SoftBank are in a transition away from subsides under pressure from the Japanese Government to get consumer monthly data and voice costs down.
How about doing a nice little marketing campaign with the Japanese carriers offering a nice trade in price for those old Osaifu-Keitai with a discount on a iPhone XR or iPhone 8? I know, I know, you only want to sell iPhone XR but until the Face ID camera has magic x-ray ability at an affordable price, all those face mask users in Japan will really appreciate a Touch ID iPhone 8 choice. Offer trade in customers free assistance moving and setting up their Mobile Suica accounts in Apple Pay Suica at local Apple Stores. I’m sure it would be a success.
Go for it Tim! It will undoubtedly help Apple sell more global FeliCa iPhones because Smart Octopus on Apple Pay is a great marketing angle for the iPhone XR/XS models with Express Card power reserve and bulletproofed FeliCa performance. I have yet to experience a single Apple Pay Suica gate error from my iPhone XS with daily use since the launch date.
Update It occurred to me after posting the above that Apple has introduced transit cards and the technology behind them with larger point releases: iOS 10.1 for Suica (FeliCa) and iOS 11.3 for Beijing and Shanghai Transit cards (Apple flavored PBOC 2.0 ED/EP). In this scenario iOS 12.2 is the logical starting point for Smart Octopus on Apple Pay. However, Octopus is FeliCa which has been part of Apple Pay for over 2 years, Apple has ample engineering and testing experience with the technology to add Smart Octopus with a smaller point release, or none at all which was the case with contactless student ID cards.
Update 2 The original source reports pointed to an end of January rollout, now that iOS 12.1.3 is released we will see how it plays out between now and iOS 12.2. Considering the Apple Pay Suica launch meltdown on iOS 10.1 update day, Apple would be wise to launch on a quiet network day as Smart Octopus Apple Pay day 1 user additions will far outstrip any regular credit card Apple Pay rollout, the use profile for prepaid transit cards is very different.
iOS 12/watchOS 5 Suica performance continues to be a very mixed bag for many as Apple closes in on the iOS 12.1.3 update. There are no showstoppers but glitches are constant enough that there’s even an Reddit thread on the subject, a first. Suica performance glitches fall in 4 basic patterns:
Suica Express Card error flicker: occasional error flicker at transit gates with iPhone 7, iPhone 8, iPhone X (Rev. B) and Apple Watch 2~4. This is a completely different issue from the iPhone X NFC hardware defect. There is no workaround and will likely be fixed in an iOS update at some point…we hope.
Dead Suica Notifications/No Suica Balance Update: Suica Notifications stop working and Suica Balance fails to update at transit gates, store readers and Suica recharges. This affects iPhone 7, iPhone 8, iPhone X (Rev. B) and Apple Watch 2~4 but is easy to fix by putting Suica in Service Mode for a few seconds.
Slow or unresponsive Suica Recharge: this is probably more of a backend system issue between Apple Pay iCloud and Mobile Suica than iOS 12 but Apple Pay Suica recharge fails half of the time on the first attempt. This affects all devices and there is no work around except to try again. The Mobile Suica maintenance this month (January 2019) might help.
Express Card power reserve mode kicks in with iOS up and running. This only affects iPhone XS and iPhone XR. Express Card power reserve mode kicks in for some reason when it should not. Suica still works fine but the Apple Pay Suica UI stops working. No notifications, no balance update, nada. Service Mode does not revive Suica notifications but the fix is simple: restart iPhone and all is good.