Apple Pay Suica performance on watchOS 5.2.1 on Apple Watch Series 4 is great, but not as great as iOS 12.3 on iPhone XS. Because A12 Bionic removes the iOS overhead for Express Cards with power reserve, Apple Pay Suica on iPhone XS/XR feels light and snappy like a plastic Suica card. I can’t wait for Express Cards with power reserve on Apple Watch.
Suica Recharge on Apple Watch sucks and I have discovered how wonderfully useful Suica App really is. I have a Commuter Suica on Apple Watch and a My Suica on iPhone. Both of these can be recharged and managed (with different credit cards attached to each Suica!) in Suica App. It’s super convenient and has opened my eyes to a major Apple Pay Wallet design weakness: iPhone Wallet and Watch App Wallet should just be one thing that manages all of my Wallets cards on both devices in one place. Apple Watch Wallet is great, in a pinch, but it’s a lousy UI experience for managing transit card options and Suica Recharge. Apple Pay transit prepaid card users access those card options far more than credit cards. I added a unified Wallet request for iOS 13 to the Apple Pay WWDC19 wish list.
Suica Reminders for low balance and commuter plan renewals are another Apple Watch weak point. They don’t exist. Suica App to the rescue again with Notification Sounds. The 3 beep Suica low balance reminder (¥1,000 or less) works everywhere and is a life saver. It’s far more attention grabbing than Apple Pay Suica Notification Center reminders on iPhone.
A true story: I was buying lunch at a family owned Daily Yamazaki convenience store. You might know the kind, a Showa style convenience store stocked with Yamazaki breads, homemade sandwiches and bento, usually run by an older couple, a store from a different era that will unfortunately disappear.
I bought a bento and paid with Apple Pay Suica on Apple Watch. The Suica 3 beep low balance reminder sound from the reader caught the attention of the owner who looked to be in his late 70s. “Suica works on that? It’s so small.” I assured him Suica worked on Apple Watch.
He smiled and said, “That’s really convenient. You’ll never lose it or have to find it when it’s on your wrist.”
iPhone XS/XR users in Japan have been wondering how long it would be before they had the opportunity to finally use the eSIM feature from a Japanese carrier. KDDI announced an eSIM service for iPhone XS/XR today for travelers going overseas. The service provider is GigSKY, one of the Apple SIM service providers in Japan, and while it is cheaper than what I used for my Docomo iPhone roaming recently, it’s still not that cheap: 30 day/5GB/5,800 JPY and 30 day/8GB/8,900 JPY. The service area covers America, Canada, Hawaii, Alaska, Puerto Rico and the Virgin Islands, and launches April 17. Details are on the KDDI au site.
Hopefully this is just the start of more eSIM service plans from other Japanese carriers with better pricing.
It looks like Apple is working with Japanese carriers to drum up iPhone XR sales. Docomo already issued a limited iPhone XR discount campaign in December aimed mainly at carrier switchers. Today’s SoftBank announcement of the “iPhone XR Happy Price Campaign” that launches on January 30 appears to be a broader ¥10,800 discount for customers who purchase a iPhone XR with a 2 year contract. However the campaign page says nothing about upgrades. I guess the devil will be in the details.
As Tim Cook mentioned in his letter to investors, carrier subsidies are going away in other markets and Japan as well. Docomo, KDDI au and SoftBank are in a transition away from subsides under pressure from the Japanese Government to get consumer monthly data and voice costs down.
How about doing a nice little marketing campaign with the Japanese carriers offering a nice trade in price for those old Osaifu-Keitai with a discount on a iPhone XR or iPhone 8? I know, I know, you only want to sell iPhone XR but until the Face ID camera has magic x-ray ability at an affordable price, all those face mask users in Japan will really appreciate a Touch ID iPhone 8 choice. Offer trade in customers free assistance moving and setting up their Mobile Suica accounts in Apple Pay Suica at local Apple Stores. I’m sure it would be a success.