The JAPAN CASHLESS Rebate Day 6: Rebate Mana

2% and 5% CASHLESS rebates are processed and paid out at the end of each month. So I was a little surprised last night when I opened JRE POINT app, checked the transaction list and found lots of extra points listed as ‘rebate campaign’.

It took me a moment to realize that these were not JAPAN CASHLESS store rebate points but JRE POINT campaign rebate points. JRE POINT is running several point campaigns, the 2% one runs until June 30, while the NewDays Self Checkout one runs until October 30. If you are registered with JRE POINT, use Apple Pay Suica to buy your daily commute drinks at NewDays self checkout this month and rack up the points: the regular 2% + the 3% self checkout. Every other point system is doing the same from PayPay to Rakuten so keep an eye out for all kinds of campaigns.

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October 8 Mobile Octopus Service Maintenance Points to Apple Pay Octopus Launch

The Apple Pay Octopus service launch date possibility is centered on a planned October 14 update of the Octopus Cards Limited (OCL) Schedule of Fees and Guid, which makes sense because service fees need to added or updated for Apple Pay.

System maintenance of all mobile related Octopus services took place October 8 3am~6am local Hong Kong time. It was a precise list of services that would need to be offline to add Apple Pay Octopus support. This followed a similar October 3 mobile system maintenance and suggests a ramp up on the backend system.

I hope this is not a false alarm. At the very least I think we could be close to having a launch announcement from OCL by October 14 with a launch shortly after. For comparison the Smart Octopus on Samsung Pay launch announcement was made on a Monday, service started 3 days later.

Given the current situation in Hong Kong however, nothing is certain. Things are not easy for many in Hong Kong right now, but I hope for the best and send my sincere wishes for the safety of all.

10/14 UPDATE: the updated Schedule of Fees and Guidelines has no references to Apple Pay Octopus, nor is there any announcement from OCL. However there is a new reference to ‘wearables’ in the Mobile Device section of the updated Conditions of Issue of Octopus which means Apple Watch. There is no wearable for Octopus at this point, Apple Watch is the only device that fits the reference.

10/16 UPDATE: with no reference to Apple Pay in the updated Schedule of Fees and Guidelines, and only a hint of Apple Watch in the updated Conditions of Issue of Octopus, nor any sign of a launch announcement from OCL, yet another miss.

Given the current difficult situation in Hong Kong and long rocky road of OCL delivering Octopus on Apple Pay, it’s time for me to get out of the Apple Pay Octopus prediction business. It will come when it comes: after the rumored October Apple Event, the iOS 13.2 release, whatever. Until then stay safe and happy transit wherever you may be.

The JAPAN CASHLESS Rebate Inflection Point

On the eve of the CASHLESS Rebate program launch I wrote:

Regardless of whether the CASHLESS rebate is ‘a success’ or not, it will be a tipping point. Already I notice a shift in public perception: if a store is cash only, it definitely looks behind the times in the minds of customers. I think that’s the whole point.

Consumption tax, Cashless rebates and Coffee shops

It really doesn’t matter if the CASHLESS Rebate program is a success or a dud. It’s an inflection point tick mark in the mind of Japanese society, the ship of Japan is making a tiny course correction that will veer the vessel off in a very different direction over time. We already have the big changes that the Apple Pay Suica ‘black ship’ brought to Japan since 2016, and that was just the start.

Junya Suzuki, Japan’s top journalist for all thing cashless, posted a new article: The Real Reason for the Cashless Rebate Program. Suzuki san makes the same argument: the Cashless Rebate Program is an inflection point, but with much more detail and depth. It’s a great read and worth a look even just for the pictures and captions.

The Global NFC + Background Tag Reading iPhone SE2

The on again, off again iPhone SE2 is on again now that Delphic oracle analyst Ming-Chi Kuo has checked in. As I wrote before, the iPhone/Apple Watch 2019 lineup is now entirely global NFC. The price cuts are great but there needs to be a lower priced entry model below the iPhone XR with:

  • NFC background tag reading in place for new Apple Pay features going forward.
  • Touch ID that removes the Face ID face mask problem in markets like China and Japan. This issue is a constant blind spot in the western tech press ‘In-screen Touch ID vs Face ID’ debate.
  • A13 Bionic for superior battery performance and Express Card with power reserve
  • Cheaper battery friendly Haptic Touch instead of the more expensive battery hungry iPhone 8 3D Touch.

There kind of device is perfect for the Japan and Hong Kong markets:

The rumored A12 chip iPhone SE2 may well be pie in the sky, but that doesn’t mean that there isn’t market appeal for an inexpensive global NFC iPhone for places like Japan and Hong Kong. Those markets have highly integrated transit networks coupled with highly evolved transit card systems like Suica and Octopus. With both of these on Apple Pay there’s a good opening for a small SE size inexpensive global NFC iPhone, it would do very well.

I imagine the iPhone SE2 could do well in a lot of markets.

Reviews are in and it’s official: CASHLESS Rebate maps suck

Japan App Store reviews are fun to read because the Japanese write wonderfully scathing reviews. Never ‘this sucks’, but a numbing dry, oh so super dry analysis of everything wrong. Every last detail. It’s the ultimate put down kiss off because, while Japanese are endlessly forgiving of honest mistakes, they have zero tolerance for professional ‘I know better than you’ fools who make mistakes.

So they are, rightfully, ripping the CASHLESS iOS/Google Play Rebate Map app for being useless with a parade of one star reviews. Too bad the App Store doesn’t come with a zero review star. I have used the iOS app these past few days and it suffers the same problem of Apple Maps Japan Point of Interest mess: unreliable data, poorly managed, seldom updated.

Case in point, the Cafe Colorado in Ikegami is listed in the CASHLESS map for credit cards only, but the store owner got AirPay just for the CASHLESS program and proudly displays the full range of cashless options next to the register with the CASHLESS 2% rebate logo. He has assured me that all options are good for the rebate.

But the receipts do not show any sign of a rebate. This might be normal for a post-transaction rebate via JRE POINT, it might not. It might be a AirPay problem. I called the CASHLESS Rebate program customer support line and was instantly connected to a person with no voice machine option nonsense. The support person was nice and quickly said the map data is not current, the best course of action is asking the store. I called again and talked with another nice support person who basically gave me the same answer. Neither answer was the one I was looking for. A mystery to be solved another day.

A Japanese friend complained about the CASHLESS rebate program so far, “How does the Japanese government expect people to use cashless when it’s serving up so much stupid with it.” Very well put, the once mighty Ministry of Economy, Trade and Industry (METI) tripped and fell on a stupid stick gouging out their collective brain. Let’s hope they find it and start serving up some common sense. Until then, forget the CASHLESS smartphone map and stick with the ground truth.

UPDATE: According to Japanese media news reports the maps mess is not a METI mistake, many settlement companies input wrong data sets into the maps database and now it has to be sorted out. Hopefully sooner than later.