9 months is a quick turnaround for announcing and launching an entirely new mobile transit service across 2 digital wallet platforms: Android (Osaifu Keitai) and Apple Pay. It sure beats Cubic Transportation Systems who have yet to get Apple Pay Ventra out the door more than a year after it was first announced in March 2019 on the far less complex Chicago transit area.
While many Apple Pay users in Japan are happy to have PASMO, there is always that nagging question: if I already have Apple Pay Suica that works nationwide, what’s the point of Apple Pay PASMO? All the major transit cards are cross compatible, the only difference is commuter passes…and reward points. As FeliCa Dude so astutely explained in his excellent Reddit post, Mobile PASMO is a boondoggle, the result of JR East and PASMO Association failing to cooperate and mutually host commute plans…and points.
All Japanese transit cards are slightly different versions of Suica. There could easily be one national transit card and Japanese users absolutely would love having it, but ICOCA, TOICA, manaca, SUGOCA, Kitaca, nimoca and Hayaken want to hang on to commuter passes…and points. The good news is that (1) Mobile PASMO got off the ground in a very short time, (2) JR East is providing Mobile Suica cloud assets. I suspect Mobile Suica is likely hosting Mobile PASMO as well but whatever deal they cut is hush-hush.
Suica growth, the CASHLESS tax rebate effect, COVID and all that Junya Suzuki beat me to the punch today with an excellent piece that covers the Apple Pay PASMO announcement and several recent Suica trends including the recent addition of Suica to Square. The most important one to me is the July 2020 edition JR East factsheet Suica section: “Number of e-money available shops”. The number of Suica ready stores increased 50% YOY by 324,000 in the March 2019~March 2020 fiscal year with store growth outside of station areas increasing the most.
This is a direct result of the CASHLESS Tax Rebate program which provided merchant subsidies for cashless infrastructure. That program ended June 30 but there is talk in government circles of implementing a similar program to boost the economy and drive cashless use in the COVID era.
Suzuki san points out what I have said in other posts, Mobile Suica growth from the October 2016 Apple Pay Suica start point is remarkable: 9.3 million users as of March 2020. And the growth rate is accelerating. Smaller and less expensive mobile devices like Apple Watch with Apple Pay Suica and Garmin Suica make the mobile transition attractive for a wider number of users.
With restricted travel in the COVID era every single transit company in Japan is facing tremendous pressure to reduce costs. Moving away from high cost plastic transit cards with cut and past Mobile Suica IT assets and next generation Suica card architecture will be the easiest way to do that.
The rush to mobile It starts now. Apple Pay PASMO marks the start point of a transit IC card rush to mobile digital wallets. Mobile PASMO is rebranded Mobile Suica. With next generation aka Super Suica coming in 2021, at the very least I think we’ll see similar arrangements from JR West ICOCA, JR Central TOICA and other major transit IC cards. With the addition of MaaS NFC Tag Suica, we’ll see a faster, wider uptake of Mobile Suica and sister services for payments everywhere.
And for those Open Loop advocates out there Junya Suzuki has some surprising analysis regarding the Japanese transit scene: despite some limited installation such as Okinawa Monorail, he does’t see transit companies going in for Open Loop in any big way. Mag strip paper ticketing will gradually be eliminated as next generation transit gates go into service over the next few years but mobile transit cards and paper QR Codes will be the replacement, not Open Loop.
As I have said before, the whole ‘Open Loop vs Closed Loop aka EMV contactless bank cards vs Native IC transit cards’ debate is pre-mobile plastic era out of date thinking. Mobile wallets and apps have tossed that whole game out the window for good. Why do you think QR Code payments and UWB Touchless are coming to Apple Pay in iOS 14? It’s a whole new crazy game. Better get used to it.
A reader pointed out that I was wrong. iOS still uses the PassKit Suica Shinkansen call with Eki-net eTickets and Notification Center throws out the same ‘Shinkansen’ Suica Notification when the user goes through a JR East Shinkansen gate with a cloud based eTicket.
The eTicket cloud service interaction with the local Apple Pay Suica card on iPhone offers some insight into what JR East (JRE) is up to as it closes in on the next generation ‘2 in 1’ Suica architecture due for release in spring 2021. JRE has said many times and in many ways that the future of the Suica platform will combine cloud services with the fast local processing of the FeliCa powered Suica architecture. However, details are few, with different pieces dribbled out in bits.
What’s the overall vision and goal of next generation Suica, which I call Super Suica? There’s a lot of ground to cover so let’s examine things in 2 basic categories: the card architecture (offline and local) and the platform (cloud) even as those distinctions are increasingly blurred. Here is my take based on what JRE has announced so far.
Super Suica: the Transit Card
The next generation ‘2 cards in 1’ Suica architecture hosts partner transit cards and services on Suica infrastructure, effectively extending the Suica system to non-JRE transit companies. 2 in 1 partner transit cards gain the benefit of Suica hardware and Mobile Suica infrastructure with considerable cost savings related to plastic card issue and management. The heart of Super Suica remains the offline stored fare. JRE hopes to grow Mobile Suica cloud services as much as possible with the lower cost next generation Super Suica architecture.
Stored Value Update, Region expansion and Commuter Pass Changes Starting with the basics, it’s a no-brainer that Super Suica will raise the current ¥20,000 stored value limit, likely doubling it to ¥40,000. This would put it in line with other eMoney prepaid cards like WAON and nanaco, also similar to the recent Hong Kong Octopus stored value update. The increase would have broad appeal to tourists, business travelers and shoppers everywhere and extend the JR East ‘Touch ‘n Go” ticketless Shinkansen service area.
A long standing hurdle for Super Suica to clear is the transit IC card region limitation. The current transit card architecture assigns cards to a unique areas and the stored value doesn’t work across regions. Transit systems within the same card region such as JR East and PASMO have their fare systems connected so that a user’s transit card can enter a JR East station then exit a PASMO member station with the fare instantly calculated and deducted from the offline card balance.
This region limitation is a real problem for transit users in fringe areas. In order to use an IC transit card they have to exit and re-enter separate transit company gates at specific transfer station points. There is a Japanese word for this: matagaru which means ‘dismounting the saddle’. The only viable options are mag strip commuter passes or paper tickets.
The ‘2 in 1’ Super Suica concept has special meaning for commuter passes. The current Suica only supports 2 basic patterns via a card id commuter pass account number: JR East only lines, and connected commuter passes covering JR East and connecting lines. 2 in 1 Super Suica will support commuter passes on non-JR East lines and bus lines.
Super Suica: the Platform
One primary aim of Super Suica is extending the platform reach with shared infrastructure to rural areas too small to establish their own local transit cards. Pay close attention to the transit cards outside the pink area, with the exception of PiTaPa. These are 2nd tier local area transit cards currently orphaned from eMoney or transit interoperability. There are also ‘off the map’ areas such as Utsunomiya Light Rail and Iwate Transit Co. Ltd. who have announced Super Suica agreements with JRE. These are the initial target areas.
Super Suica enlarges the pink area to include those 2nd tier and off the map cards. Those who sign on join the common interpretability area for transit and eMoney, and also gain access to Mobile Suica hosted Apple Pay Suica, Google Pay Suica and Osaifu Keitai. This is a real boon for smaller areas who, up to now, couldn’t afford to launch their own card operations. I suspect it will be very attractive to all transit card operators who run on shoe string budgets, they can save money by offloading card operations to JRE and get the mobile goodies.
What does Super Suica mean for the major transit cards like JR West (ICOCA), JR Central (TOICA) and others? It depends on what kind of deal JRE offers them. Even if the majors don’t sign on directly I see them getting access to the new Suica card format and Mobile Suica IT assets.
2 in 1 Reward Points and Auto-Charge In addition to the 2 in 1 commuter passes, Super Suica also supports different reward point systems. ‘2 in 1’ partner Super Suica users will be able to exchange points for a Super Suica recharge just like they do now with JRE POINT and Rakuten Pay points. Auto-Charge for 2 in 1 partner branded credit cards will certainly be supported as well. Points and Auto-Charge may seem mundane but they are very important to customers and transit companies, a vital part of luring foot traffic, new businesses and visitors to local areas in an era of shrinking passenger traffic.
Expanding and leveraging the Recharge Backend The ever expanding Mobile Suica recharge backend is a fascinating development mostly ignored by the media even though it’s where the action is. Suica and the other transit cards are a huge green pasture full of cash (less) cows waiting to be milked by card companies and payment platforms. JRE lets them milk Mobile Suica cows for a cut. Up until Apple Pay Suica came along in 2016, JRE was the only recharge backend. As of July 2020 there are 5: JRE, Apple Pay, Google Pay, Mizuho, Rakuten. 2 in 1 partners will have the ability to add their own recharge backends with apps, if they so choose.
Other points to remember: the recharge backend only works on iOS and Android platforms, point rewards can be used for Suica recharge. Currently that only works with JRE POINT and Rakuten Points but this will be extended to the ‘2 in 1’ partner point systems.
MaaS NFC Tag Suica It’s clear that the really big Super Suica changes will be on the cloud side. Transit card eMoney has been a huge success, but Suica has to evolve to remain a viable payment platform in today’s hyper competitive world of mobile payments.
That next step is Suica NFC Tag payments. Think of it as Suica transactions without a reader, where your smartphone is both Suica card and Suica reader and let’s call it MaaS Suica. JRE joined the MaaS alliance in November 2019 closely followed by an December 2019 press release announcing NFC Tag tests with 4 partners: JRE (Suica), DNP (NFC Tags), Sony (FeliCa) and AquaBit Spirals (NFC Tag SmartPlate payments software).
JRE & us (AquaBit Spirals) have announced to conduct technical verification for the use of NFC tags focusing on transportation and ‘payments’, and that the role of Sony is to investigate technical specs as part of promoting a lifestyle through ‘FeliCa’ tech. You may know what we mean😉
AquaBit Spirals CEO Tomohiro Hagiwara
It’s clearly implied by the diagram and by comments from AquaBit Spirals CEO Tomohiro Hagiwara that Suica powers the NFC Tag payments middle section via the cloud. This means the Suica card balance on a device works ‘over the cloud’. Suica is unchained from the NFC reader infrastructure and can be used to pay for any kind of NFC Tag linked service or item.
NFC Tags and App Clips level the playing field with QR One of the ways PayPay and other QR Code players disrupted the Japanese market so quickly was leveraging the low entry point bar of static QR codes combined with mobile smartphone apps. All stores need is an official QR Code sticker. Small merchants are freed from having to invest in POS hardware to go cashless.
The pieces appear to fit very nicely now: the NFC background tag sheet pops-up ‘while the screen is on’, the right code snippets load in for a simple focused task, the user can Sign In with Apple ID if needed, and pay with Apple Pay. Simple, uncluttered action; no apps, no Safari launch. And we have background NFC tag reading on every current iPhone model.
MaaS Suica wrapped up in new technologies like App Clips and background tag reading iPhone has the potential to take the Suica eMoney payment platform to a whole new level. Success depends on how aggressively JRE promotes the service and how they license it to sister transit card operators. It would be great if we got MasS Suica, MaaS ICOCA etc. working seamlessly as a single mobile payment just like transit cards do now.
Based on what JRE has said over the past 2 years in the press and in recent company announcements, it seems we’ll have 4 basic versions of Suica: (1) Hard-wire Suica (what we have now) for major stations and stores, (2)Wireless Suica, a simplified low cost cloud based gate terminals to cover rural stations not currently on the Suica map, (3) MaaS NFC Tag Suica without dedicated hardware for anywhere, anytime App Clips-like mobile payments, (4) Licensed Mobile Suica assets and card architecture for PASMO, ICOCA
There will be 2 kinds of Super Suica partners:
Direct 2 in 1 partners host cards on Super Suica with all the benefits of Mobile Suica.
Indirect partners get the new Suica card architecture, New FeliCa OS improvements, Mobile Suica IT assets and wireless Suica gate system technology. The arrangement will be similar Mobile PASMO who licensed Mobile Suica IT assets but run their own cloud service with their own backend mobile recharge, commuter passes and reward points.
Mobile PASMO was first announced in January 2020, launched on Android Osaifu Keitai in March and Apple Pay PASMO with arrive with the iOS 14 update this fall. 9 months is a quick turnaround for announcing and launching an entirely new mobile transit service across 2 digital wallet platforms: Android (Osaifu Keitai) and iOS/watchOS Apple Pay. This speedy rollout was possible because Mobile PASMO is rebranded Mobile Suica cloud assets.
Think of Mobile PASMO as a trial run for the major transit card players following the same strategy and launching Mobile ICOCA, Mobile TOICA, etc., starting in 2021. Next generation Super Suica won’t be a slam dunk national transit card that does it all, but it will be start line towards that goal in a race that has already started: a new foundation of shared infrastructure and services with transit companies working toward a cohesive de facto standard that has lots of mobile potential.
In these COVID challenged times all transit companies are under enormous pressure to reduce redundant infrastructure, streamline and bury old grudges. The current situation will drive Super Suica and mobile uptake as the payoff is more mobile services with reduced operating costs. Another case of COVID driven ‘unfortunate success’. I remain hopeful that, in the end, we’ll be pleasantly surprised.
Mobile Suica issued a system notice today: there is a new version of Suica App (v2.7) on the App Store, users must update by July 21. After that date you must use version 2.7 to access Mobile Suica services. The only difference I could see is that Mobile Suica Shinkansen eTicket purchase history search has been added going back to July 2019. Mobile Suica Shinkansen eTicket service ended March 13, replaced by the cloud based Ekinet eTicket service.
Some users have been experiencing multiple Mobile Suica 1201 recharge errors recently. There’s a lot of cloud work JR East has to do on the Mobile Suica and Ekinet systems in preparation for the next generation Suica debut in spring 2021. The mandatory update requirement is a sign something is changing on the backend. Hopefully JR East is fixing all things Mobile Suica.
With a state of emergency declared for Tokyo, Kanagawa, Saitama, Chiba, Osaka, Hyogo and Fukuoka areas until May 6, people will be working from home as much as possible until then. Most companies already shifted to telework mode weeks ago. There are far fewer people commuting to work and schools are out. There is much less need for commuter passes during what is usually a peak commuter pass purchase season for school and work commuting. The situation is so unprecedented that JR East pushed out a special Mobile Suica system notice yesterday for canceling a Mobile Suica commuter pass (commute plan) and getting a refund. The Mobile Suica support page only covers the process in Japanese, here it is in English. All other Apple Pay Suica Commute Plans options are covered in the guide.
Cancel and Refund Apple Pay Suica Commute Plan To cancel your commute plan and get a refund before the expiration date, you must have a Mobile Suica account and Suica App. Refund of a current plan costs an upfront ¥220 processing fee. The refund amount is calculated on how many valid days are left before expiration. If too close to the expiration date you won’t get a refund. Follow the screenshots below for a refund. Note that refunds are made back your to Apple Pay credit/debit card used to purchase the commute plan. The commute plan is invalidated immediately but you can still use it as a regular Suica for purchases and transit. You can also purchase a new commute plan for the Suica at any time with Suica App.
March 14 marked the end of Mobile Suica Shinkansen ticketing in Suica App and the start of a new open IC transit card eTicket Shinkansen service. It doesn’t have name. It’s just one of many ticket options available in the good old JR East ‘Eki-net’ (Station-net) online ticket reservation service, well known and not loved by many. A Japanese friend said it best, “You would think that a top tier Japanese company like JR East with many smart employees would create something better than Eki-net or pay somebody to do so.”
The problem is not that Eki-net doesn’t work. It works, but throwing everything new (IC transit card eTickets) and old (email tickets and paper tickets) in same Eki-net shoebox is a cluttered unwieldy package, a confusing and messy UI not nearly as convenient as JR East wants us to believe. Instead of a sleek new Shinkansen eTicket service, we get the same stodgy paper ticket service with a new hard to find eTicket option.
JR East would have been better off making a clean break by rebranding the new eTickets as a completely different service with a new spiffy name and separate multi-lingual app, just like JR Central’s SmartEX with the addition of new eTicket options over time. The less is more SmartEX approach focuses exclusively on Shinkansen eTickets and eliminates local line travel options because those are covered by Suica/ICOCA/Toica, etc. Eki-net on the other hand makes a big deal of ‘big trip’ options covering everything from Shinkansen and regular express trains to tour packages and car rentals.
The Eki-net approach does have one advantage over the 2-tier JR Central/JR West SmartEX (free membership with small discounts) and EX-Press Reserve (annual membership fee/special IC card/bigger discounts): Eki-net is ‘flat’ with free membership, offering the same discounts to all members in one service. Shinkansen eTickets are only available at launch from the online Eki-net site. I recommend the more streamlined smartphone online browser version. JR East has announced an updated Eki-net App for App Store/Google Play with eTicket support that should be coming March 21 (now postponed to an unknown future date). The new eTicket service is also available to JR West e5489 ticket reservation service members as JR West shares Hokuriku Shinkansen operations with JR East.
The end of Mobile Suica eTickets in Suica App means a mandatory app update that strips out the retired service. Users must update to the new 2.6 version by March 18. After this date older Suica App versions stop working. The migration from the old Mobile Suica Shinkansen eTicket service has good and bad points:
Good Points JR East Shinkansen eTickets are compatible with all major transit IC cards. This finally opens JR East operated Shinkansen lines to plastic and mobile transit cards, the old system was limited to Mobile Suica. An interesting new twist is that up to 6 transit IC cards can be attached to one account for family or group travel.
Bad Points The migration from the Mobile Suica Shinkansen/Suica App system means no more Suica App/Apple Pay in-app purchases, you must register an Eki-Net account, yes another JR East service, and a credit card. The current Eki-net system is designed around the account registered credit card for paper ticket pickup at station kiosks using the card PIN code, this effectively eliminates Apple Pay/Google Pay as an in-app purchase choice. Last but not least the new Shinkansen eTicket service is Japanese language only.
Shinkansen eTickets are only the first step in a long term migration away from mag strip paper tickets. Mag strip ticket gates are more expensive than transit gates with NFC or QR readers with higher maintenance costs, there is also the increasing cost of recycling the special mag strip paper.
Paper tickets for all transit will remain a cash purchase at station kiosks, as they must, these will be QR codes instead of mag strip. The tricky parts are: 1) how much ticketing can be ported over to the transit IC card side 2) what local transit fare tiers apply to QR. Since Shinkansen eTickets are simply one time purchase options attached to a transit IC card number in the cloud, theoretically any purchased option can be attached to a transit IC card number. Local transit has fare tier for cash tickets and a less expensive one for transit IC cards.
I see local transit cash fare tiers staying in place for station kiosk purchased QR paper tickets, but I don’t see smartphone app QR Codes for one time local transit. The cheaper fare tier incentive for reusable transit IC cards will likely remain in place. This leaves smartphone app QR Codes for express trains, limited use tourist/season/campaign passes and group travel.
Mag strip tickets have served us very well for the past 30 years. The final migration to Mobile/NFC/QR will be interesting but I’ll miss those marvelously mechanical ticket gates from Omron.
UPDATE Eki-net app v1.2 is out and supports Shinkansen eTicket reservations. The reservations process is straight forward and similar to SmartEX: choose the Shinkansen line, set stations points+date+time, select a Shinkansen train. The next step is departs from SmartEx because the Eki-net eTicket service supports up to 6 transit IC cards (plastic, Mobile Suica, Mobile PASMO), you select the transit IC card to attach the eTicket. The final step is ticket purchase with the Eki-net account registered credit card. A big difference with the old Suica App Shinkansen service is that Apple Pay in-app purchases are no longer supported.
I hope that JR East restores Apple Pay in-app purchase at some point. Setting up a new account and registering cards for every new JR East service, (Mobile Suica, JRE POINT, Eki-net, etc.) is also a huge pain and practically impossible for occasional users. Sign in with Apple ID and Apple Pay support for on the spot purchases is a much better deal for people who don’t want to juggle multiple accounts, passwords and credit cards. Last but not least Eki-net is Japanese language only, and account creation/management requires a trip to the awful Eki-net web site. Please fix this JR East, with so few people riding trains right now you have the free time to do it.