Washlet is so ubiquitous in Japan I never think about it much, until I have to travel to the United States where a Washlet is considered exotic Japanese stuff like sushi and wasabi was 30 years ago. It’s strange coming to a place where people think nothing about dumping tons of money into functionless bathroom tile but consider Washlet a frivolous expense they can do without.
My Dad had been to Japan a few times and was on the fence about getting himself one. I forced the issue by buying him one on Amazon and installed it in 30 minutes. It has been fun watching his progression over the summer from amusement to can’t do without. There is also the side benefit that he does not have to bleach his skivvies anymore.
He likes it so much that he keeps asking me why Toto doesn’t advertise Washlet on TV in the USA. They do in Japan, the latest being a father (big ben) and son (little ben) smelly poo bacteria so overwhelmed by the auto sterilizing features of the latest Washlet they have to flee the bathroom to find another place.
This kind of ad works in Japan but not in America. So how do you market a Washlet in the USA? With humor of course: “Water for your whatever”.
So far Toto USA has stuck to showrooms and web site campaigns but nothing bigger. I look forward to the day when these kinds of ads can run on American TV too with Washlets so ubiquitous nobody bothers watching them.
This is a cool technology demonstration, true ‘tap to pay’ if you will, but I’m not sure that I’m ready to be an Apple Pay Suica Card yet. Does this mean I have to be qualified as Apple hardware too? What is the debugging process? Do I really want to know the answer?
The Japanese language is the best equipped language in the world for flower viewing. Hundreds of years of experiences and poetry are packed into the vocabulary. Impress and amaze your Japanese friends when using these expressions:
Hana-ikada (花筏): “flower petal boat” when a pond, steam or river is filled with fallen cherry blossom petals
Hana-komichi (花小道): “flower petal path” when a pathway is strewn with fallen cherry blossom petals
Hana-fubuki (花風吹き): a shower of cherry blossom petals blown by a gust of wind
Hana-bie (花冷え): chilly spring weather during cherry blossom viewing season
Hana-gumori (花曇り): cloudy skies during cherry blossom viewing season
Hana-gasumi: (花霞): hazy pollen filled but clear skies during the cherry blossom viewing season
The Speed Skate Women’s Team Pursuit final race between the Netherlands and Japan was one of the most thrilling races of PyeongChang 2018. The Takagi sisters of Team Japan are from a small village called Makubetsu that is near Obihiro Hokkaido. The villagers were cheering them on from home when they won the gold (the video 3 minute mark) and set a new Olympics record. The YouTube virtual realty video of the event is a fun watch (in the YouTube App for VR glory) as the excitement builds. Congratulations to all.
Kintetsu announced a new “Meihan Express” train to debut in the spring of 2020, just in time for the Tokyo Olympics. Wait a minute, won’t this luxury train run between Nagoya and Osaka? Indeed but what a great excuse for traveling down to Nagoya just to ride it.
Who knows, by then we might be able to purchase Meihan Express tickets in an app and use them in Apple Pay. Tokyo Olympic fever is in the air. This could be fun.