The JR East Suica Apple Pay ads in particular feature Apple Watch Series 2 in action and are enormously effective in a way that Apple’s own Apple Watch ads are not. The Apple Pay ‘ka-ching’ sound going through the ticket gate is the one single killer feature everybody gets instantly. It’s the perfect pitch to Tokyo commuters on the go.
Mono-News Net reports that McDonald’s Japan is adding Apple Pay support in “the latter half of 2017.” The thing is, McDonald’s already supports Apple Pay Japan payments if you have an iD compatible card loaded.
The robust support coming later to all 2,900 stores nationwide is detailed on the McDonald’s Japan press release and includes Suica, QUICPay and, surprise, NFC A/B. In short this means McDonald’s will support Apple Pay across the board for all, from abroad and Japan. It just works.
The reason? Look carefully at the picture and you will see that McDonald’s is rolling out those fancy new Panasonic NFC JT-R600CR readers announced in February that can do it all: NFC A/B/F (FeliCa) and the accompanying payment systems.
Panasonic is gunning to capture business from the card payment infrastructure investment frenzy related to the 2020 Tokyo Olympics. Looks like they made their first big catch.
The iPhone Suica app lets you purchase Shinkansen express tickets and reserve seats. I love using Suica Apple Pay but have not yet had the chance to try it on the Shinkansen. Fortunately Japanese blogger macgeek takes us on a his Suica Apple Pay Shinkansen trip from Tokyo to Ueno with a side trip to a his favorite Chinese restaurant.
His video walks you through the Shinkansen ticket purchase in the iPhone Suica app and his journey from Yokohama, Tokyo and Ueno. He uses Suica Apple Pay on his Apple Watch Series 2 and it is slick. If there is a reason to buy Apple Watch, this is it.
Currently Suica Apple Pay Shinkansen ticket purchases only work for travel on the JR East rail network. JR East is working with JR Central (Tokkaido Shinkansen) and JR West (Sanyo Shinkansen) to rollout complete smartphone compatibility, including Suica Apple Pay, in September 2017.
NTT Docomo TV ads are running in connection with the Apple Pay Japan New Life campaign. I never understood the appeal of the d CARD bird mascot puppets but the in-joke that puppets don’t have finger prints to use Touch ID and Apple Pay is clever.