We first got of taste of iOS 14 App Clips with the slick Titanium Apple Card setup that leverages the background NFC background tag read ability of iPhone XR/XS and later. Jennifer Bailey gave a sneak peek of NFC background tag Apple Pay in May 2019 but the pieces weren’t in place for a rollout.
The first problem was the iPhone lineup. iPhone 8 didn’t fit because only A12 Bionic and later support NFC background tag reading. This was solved with the release iPhone SE with A13 Bionic and the deletion of iPhone 8 from the lineup.
The second problem was the clunky ‘launch an app’ or ‘launch Safari’ problem. This has been a problem for NFC tag solution providers like SmartPlate. User interaction needs to reside on the pop-up sheet on the unlocked screen. The new iOS 14 App Clips framework that works hand in hand with iOS 14 Core NFC to load just what is needed to take care of the NFC tag transaction at hand, is the right solution.
The pieces appear to fit very nicely now: the NFC background tag sheet pops-up ‘while the screen is on’, the right code snippets load in the sheet, the user can Sign In with Apple ID if needed, and pay with Apple Pay. Simple, uncluttered action; no apps, no Safari launch. And we have background NFC tag reading on every current iPhone model.
There are a few flies in the ointment:
- (1) Face ID in the face mask era is not a great unlock or Apple Pay user experience, App Clip powered NFC background tag reading is gonna rock on iPhone SE with Touch ID.
- (2) a network connection is required, Apple Pay transactions at the NFC reader works without a network connection but App Clips + Apple Pay transactions need a network connection for the obvious reasons of loading app clip content, and because of this…
- (3) a weak borderline WiFi connection can jam the above process even with WiFi Assist turned on.
The NFC advantage over QR Codes here is that background tag reading automatically pulls up the App Clip sheet ‘while the screen is on’ while QR Code users have to manually pull up the QR reader app to join the fun.
The combination of App Clips, NFC tags and Apple Pay will be extremely disruptive in markets where NFC and QR payment players are very competitive. Places like Japan. PayPay and Line Pay will lose their edge. If they are smart, they can add NFC tag support in their payment apps. And they can bypass Apple Pay if they want to, though it won’t be as slick. Ultimately they are not wedded to QR codes and have always said they would add NFC if customers want it.
App Clips finally unlocks the power of background NFC tag reading and is the other big Apple Pay development, in addition to CarKey, announced at WWDC20. App Clips puts NFC tags on equal footing with QR Codes for the first time with the added edge of the ‘when the screen is on’ background tag read sheet pop-ups. This will be huge.