iOS 14 App Clips unlock the power of NFC background tags

We first got of taste of iOS 14 App Clips with the slick Titanium Apple Card setup that leverages the background NFC background tag read ability of iPhone XR/XS and later. Jennifer Bailey gave a sneak peek of NFC background tag Apple Pay in May 2019 but the pieces weren’t in place for a rollout.

The first problem was the iPhone lineup. iPhone 8 didn’t fit because only A12 Bionic and later support NFC background tag reading. This was solved with the release iPhone SE with A13 Bionic and the deletion of iPhone 8 from the lineup.

The second problem was the clunky ‘launch an app’ or ‘launch Safari’ problem. This has been a problem for NFC tag solution providers like SmartPlate. User interaction needs to reside on the pop-up sheet on the unlocked screen. The new iOS 14 App Clips framework that works hand in hand with iOS 14 Core NFC to load just what is needed to take care of the NFC tag transaction at hand, is the right solution.

The pieces appear to fit very nicely now: the NFC background tag sheet pops-up ‘while the screen is on’, the right code snippets load in the sheet, the user can Sign In with Apple ID if needed, and pay with Apple Pay. Simple, uncluttered action; no apps, no Safari launch. And we have background NFC tag reading on every current iPhone model.

There are a few flies in the ointment:

  • (1) Face ID in the face mask era is not a great unlock or Apple Pay user experience, App Clip powered NFC background tag reading is gonna rock on iPhone SE with Touch ID.
  • (2) a network connection is required, Apple Pay transactions at the NFC reader works without a network connection but App Clips + Apple Pay transactions need a network connection for the obvious reasons of loading app clip content, and because of this…
  • (3) a weak borderline WiFi connection can jam the above process even with WiFi Assist turned on.

The NFC advantage over QR Codes here is that background tag reading automatically pulls up the App Clip sheet ‘while the screen is on’ while QR Code users have to manually pull up the QR reader app to join the fun.

The combination of App Clips, NFC tags and Apple Pay will be extremely disruptive in markets where NFC and QR payment players are very competitive. Places like Japan. PayPay and Line Pay will lose their edge. If they are smart, they can add NFC tag support in their payment apps. And they can bypass Apple Pay if they want to, though it won’t be as slick. Ultimately they are not wedded to QR codes and have always said they would add NFC if customers want it.

App Clips finally unlocks the power of background NFC tag reading and is the other big Apple Pay development, in addition to CarKey, announced at WWDC20. App Clips puts NFC tags on equal footing with QR Codes for the first time with the added edge of the ‘when the screen is on’ background tag read sheet pop-ups. This will be huge.

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iOS 14 Apple Maps Japan Wish List: filling the blanks

Apple Maps Japan can’t catch a break. Traffic has been available since September 2019 but only got listed on the feature availability page last week, June 2020. Handa International Airport is currently listed for indoor maps but the data isn’t there. And so it goes for the Apple Maps 2.0 reboot. Here is a quick list of missing features along with some new feature requests.

Missing Pieces

There are several iOS 13 Apple Maps features that have not made it to Japan:

Apple Maps 2.0
New maps were rolled out in America in January 2020 with Europe slated next. A rollout for Japan has not been announced but Apple Maps vans and walkers are in the field working on it. Justin O’Beirne posted screenshots of Apple Maps’ cartography evolution from 2013~2019. The basic design language for urban areas hasn’t really changed the entire time. Cartography for Japanese urban areas is already drowning in detail and screams for an overhaul to make it intelligent and easy to use: a more unified cartography that does a better job of incorporating transit instead of useless separate ‘views’.

More accurate detail is welcome but I don’t think Apple can ever get the whole picture by themselves. Google Maps real genius is it’s deft ability to synthesize disparate data suppliers in a seamlessly whole service. Apple Maps biggest single failure, from day one to today, is it’s utter inability to synthesize various data suppliers into a solid service.

It’s a chunky clunky Japanese product, from eternally 3rd rate map data from IPC on down to Foursquare. Top Japanese map data supplier Zenrin is the logical choice especially since Google dropped them, but Apple doesn’t seem inclined to switch, nor could they intelligently integrate it.

Justin O’Beirne: The Evolution of Apple Maps’s Cartography

Look Around
It would be very nice to have this feature in Japan.

Junction View
Navigating complicated elevated expressways in urban areas isn’t just in mainland China, it’s been a fact of Japanese urban driving since the 1960s’. Junction View like navigation has been standard in Japanese navigation systems for a long time, it should be standard in Apple Maps too.

Real-time transit
Another no-brainer transit feature for Japan, but Japan is a low priority and the transit system is complex. There are plenty of transit data suppliers but given Apple Maps limited ability to integrate different transit data sets, I think it will be a long time before we see the addition of real-time transit in Japan, if ever.

There are small tweaks Apple could make to transit directions that would make them much more useful such as transfer station platform numbers and crowd conditions, features that Google and Yahoo Japan have offered for a long time.

New Features

The iOS 14 Apple Maps wish list has some repeats from the 2019 wish list:

  • Adaptive transit times: car and walk navigation is adaptive: if you take a different road the navigation route updates automatically. Transit directions need to be adaptive too.
  • Crowding information: Yahoo Japan offers crowd heat maps for locations, both Yahoo Japan and Google Japan maps offer rudimentary transit crowd information. In the COVID era crowd information for transit and locations is a must have feature.
  • Improved Apple Watch transit integration: Apple Watch turn by turn navigation integration with iPhone is excellent but transit integration is weak and passive. The current iOS 13/watchOS 6 version ‘sits on the wrist’ without alerts, haptic feedback or much interaction, and it’s brain dead after switching to another watch app.
  • Indoor/Underground Station Maps: Last but not least real indoor maps for vital station hubs covering Tokyo, Shinjuku, Ikebukuro, Osaka, Namba, etc.
  • Offline navigation: Apple Maps turn by turn won’t be completely reliable unless it navigates in expressway tunnels instead of dying.