BIC CAMERA VIEW Suica reward point math

If you use JR East regularly a BIC CAMERA VIEW card is the best investment you can make. So I was pleasantly surprised when the Crecolle (credit-kore) site posted a very useful piece about using Bic Camera VIEW card and Apple Pay. I love it when Japanese credit card sites analyze every reward point possibility in detail. The deep dives are always surprisingly useful.

BIC CAMERA VIEW is a dual function card that grafts a VIEW credit card with a Suica. The Suica part works just like any plastic Suica. The only difference is that users can setup the VIEW card part to auto-charge the Suica part at a VIEW kiosk, they can also setup the VIEW to auto-charge a completely separate plastic Suica, very handy. BIC CAMERA VIEW is also a BIC CAMERA store point card. When you add it to Apple Pay only the credit card function is added as QUICPay. The card comes in VISA and JCB credit flavors, mine is JCB so I can recharge my Wallet Suica with Apple Pay.

To test BIC CAMERA POINT reward rates, the Crecolle staff ran 4 purchase patterns with the same battery item:

  1. Apple Pay BIC CAMERA VIEW QUICPay
  2. Apple Pay BIC CAMERA VIEW QUICPay + showing the plastic card for BIC CAMERA reward points
  3. BIC CAMERA VIEW (plastic credit)
  4. BIC CAMERA VIEW (plastic Suica)

The return rates printed on the receipts showed the following:

  1. 1% BIC CAMERA POINTS
  2. 8% BIC CAMERA POINTS
  3. 10.5% BIC CAMERA POINTS
  4. 11.5% BIC CAMERA POINTS

So the lesson here is that if you want maximum points when buying at BIC CAMERA, use the plastic VIEW Suica. Why the big differences? The 8% vs 10% difference is the Apple Pay margin. The #1 and #2 difference between Apple Pay VIEW QUICPay by itself and showing the plastic card is simply that the BIC CAMERA point card is not hosted on Apple Pay as a NFC VAS rewards card. If it was you could do what you do at LAWSON: say ‘Apple Pay’ so that the purchase amount is rewarded via NFC VAS to a dPOINT card or PONTA card in Wallet. The #3 and #4 difference is the benefit of using Suica SF and the JR East Suica float in action bypassing the credit card companies. This last difference is the same force driving endless QR Code payment app campaigns, QR players bypass credit card network margins and pass the benefits to customers.

There is one pattern the Crecolle staff did not test: Apple Pay BIC CAMERA QUICPay and showing the BIC CAMERA App barcode point card, this gives the same 8% but without showing any plastic.

Real life code payments

Doutor Coffee Shops added code payment options recently. The sticker next to the reader says all that you need to know: please have your payment app ready before paying. The downfall of code payments is always the network connection. Maybe network connection is weak, or tapped out, or whatever. Last week I was grocery shopping at a basement store location and noticed customers running from checkout to the bottom of the stairs, tapping their smartphone, then running back to the checkout. Bad network area.

This is all too common and a real pain now that every store chain and their dog has a rewards app. Most checkout goes like this: the customer pulls up the store app for discounts and reward points, then pulls up PayPay, dBarai, Line or any other popular code payment, and if the network gods are benevolent, finally pays. NFC was supposed to save us from slow plastic cards and paper coupon checkout, but in the digital wallet age we’re slow if not slower because the store location is in a crappy network area, inside a building with thick earthquake proofed concrete walls. Welcome to code payments in the real world 101.

Eki-Net getting reboot with multilingual support

Well, finally. JR East Eki-Net is getting the makeover I complained about when Shinkansen eTicket service and the mobile app launched just a year ago. On June 27 Eki-Net gets a badly needed re-boot with multi-lingual support, JRE POINT support, more Shinkansen eTicket discounts, inbound discount ticket support, a new UI and more. Here’s a quick look.

JRE POINT Integration
There are so many goodies in the update it’s hard to find a starting place. For many people the integration of JRE POINT is big, it replaces the old separate Eki-Net point system and greatly expands the usefulness of JRE POINT with reward points with ticket purchases and point exchanges for eTickets, upgrades, etc.

Cloud attached ticketing
JR East migrated Mobile Suica Shinkansen tickets to the new eTicket service in 2020 that uses the same Transit IC card number attachment scheme of smartEX. JR East also uses it to attach inbound discount ticketing and passes to Welcome Suica. Expect more Eki-Net domestic discount ticketing and pass options for purchase and attachment to any registered Transit IC card. Drawbacks that I see: (1) yet another account and credit card registration process in a long cluttered line of separate JR East account services (Suica App, JRE POINT, Eki-Net, etc.), (2) Outside of Suica App there is no Apple Pay in-app support for ticket purchases, (3) As always, if your Apple Pay Suica ID number changes you have to re-register it.

QR Code for group ticket pickup
This is a handy feature for group or family travel. Mom can buy tickets online, mail the QR code to the kids, kids pickup the tickets at the station kiosk and travel home for college breaks, etc. At least that’s the idea when we all start traveling again, whenever that is. Seriously though I think this will be convenient and greatly appreciated.

Multilingual and JR East Train Reservation support
English, Simplified Chinese, Traditional Chinese, Korean, French, German, Spanish, Thai, Indonesian are the supported languages. Inbound discount tickets and passes can already be purchased and attached to Welcome Suica and Suica and it appears that more options are on the way. The press release is short on details but it looks like most JR East Train Reservation functions will be migrating to Eki-Net (note the graphic shows making reservations via the desktop, not with an mobile app). And if Eki-Net is going multilingual, Suica App is close behind.

UI Improvements
One of my biggest grips was the funhouse horror of using Eki-Net desktop. So many options, so poorly arranged and hidden. The current mobile browser Eki-Net is already better and it’s going to get better still with improved eTicket reservations, seat maps, ticket price comparisons, etc. The Eki-Net app is getting improvements too but I suspect the app functions will remain limited to Shinkansen eTickets and Express Train ticketless seat reservations.

There is lots more to dig into when time allows. I’ll be very interested to see the online reaction to Eki-Net discounts and reward point schedules posted at the end of the press release. Japanese customers are ruthlessly efficient at mining the good values and dumping on the junk. This is just the first pass and there will be much more as June approaches. Eki-Net will be down from June 26 20:00~ June 27 5:00 for the big refresh. Expect launch day snags and delays like the recent Mobile Suica refresh. The only thing I don’t look forward to: updating JR POINT Guide for the new point exchange functions.

The truth is in the tap

The Nankai Visa Touch test launch launched endless Twitter discussions about slow EMV contactless tap speeds and performance issues compared with Suica and other Transit IC cards. EMV contactless transit in Japan is novel so this is expected. But suddenly people are also referencing Junya Suzuki’s 2016 pre-Apple Pay Suica launch era ‘Is Suica Over-spec?’ piece. This has long been a favorite theme in Japanese tech media: Suica is more than we need, EMV contactless is ‘good enough’ so let’s do everything with one card, life is more convenient that way. Be careful what you wish for.

The 2016 launch of Apple Pay Suica was a great success of course, that changed the Japanese payments market and opened the door for the proliferation of QR payment services you see everywhere now. The one card must do it all concept is old hat but Tokyo Olympics sponsors Visa Japan and SMBC are trying very hard to convince Japan that Visa Touch cards are the transit future.

My position was and remains that one size never fits all. It doesn’t have to be a EMV or nothing choice portrayed in tech media, nor should it. Different technologies complement each other for a better user experience. Apple Pay Suica/Mobile Suica combines the convenience of EMV cards on the recharge backend with the speed and reliability of FeliCa based Suica cards on the NFC front-end, for a best of breed closed loop transit user experience. One interesting thing I pointed out in my retweet of Suzuki san’s Nakai open loop launch piece was that QR Nankai Digital Ticket gate performance in the his video is faster than Visa Touch because it’s closed loop.

The comment touched off an odd but interesting set of tweets from Suzuki san and his followers about gate design, reader performance and walk flow that boils down to this: if the reader transaction speed is slow, increase the distance between the reader and gate flap to keep people walking instead of stopping.

His follow up piece deconstructs ‘FeliCa is faster’ as half misunderstanding transit gate antenna design and RF communication distance because EMVCo reader certification dictates a smaller RF distance, the result of using the EMV contactless supermarket checkout spec on transit gates it was never intended for. All I can say is the truth is in the tap. In theory all NFC flavors and protocols offer the same performance but in real transit use they don’t. Better to get next generation Ultra Wideband Touchless gates in service and dispense with the ‘redesign transit gates for slow EMV contactless/QR transit’ debate nonsense. Design things for the future not the past.

The current Transit IC local stored fare model does have weak points as suggested in FeliCa Dude’s tweet: discount ticketing, rebates and refunds. If you purchase a Mobile Suica commuter pass, you can easily get a refund back to the bank payment card used to purchase the commuter pass. This is because Suica extras like commuter passes and Green Seat upgrades are supplemental attached services that don’t use the SF purse.

Rebates and refunds via the SF (stored fare) purse are a bottleneck. Suica App has a mechanism for dealing with some of this called ‘Suica Pocket’ for JRE POINT exchanges and refunds back to the SF purse. Mobile Suica card refunds are another matter and can only be refunded to a Japanese bank account. Octopus Cards Ltd. (OCL) has a special Octopus App for Tourists that refunds a card balance back to original credit card used for the initial digital card issue. OCL also charges tourist users an arm and a leg for Octopus Wallet recharge and refunding. It would be nice if JR East could do the same…without the outrageous OCL surcharges.

For inbound discount ticketing JR East has adopted a similar approach they use for Eki-Net Shinkansen eTickets: discount plans attached to plastic Suica cards. This is the whole purpose of the Welcome Suica + reference paper proving validity for inbound discount plan purchases at station kiosks. It would be great if JR East figures out a way to do the same thing on Mobile Suica.

Domestic discount ticketing and passes are still the glorious, mostly paper ticket mess that is Eki-Net and similar services. Eki-Net itself is still in a slow motion transition towards a Transit IC/Mobile Suica orbit with some things transitioning to QR paper ticketing that replaces expensive mag-strip paper. Eki-Net App is still limited to Shinkansen eTickets and ticketless express train seat purchases. The Eki-Net web site is where you access all the bells and whistles although the experience feels like navigating the Transit IC interoperability chart. Discounts are starting to change somewhat with Suica 2 in 1, totra is the first Suica for disabled users but exclusive to the totra fare region. Hopefully Extended Overlap will see wider use not only for Suica but across all Transit IC cards for more special, and interoperable, discount services.

What’s next for PiTaPa?

Now that Nankai Railway Visa Touch and QR Code transit tests have started (April 2), it’s helpful to take a look at Surutto Kansai, the association of Kansai area non-JR transit companies that issue and operate PiTaPa. I covered PiTaPa problems previously but in addition to the Nakai Visa Touch and QR tests, there have been a few other developments among PiTaPa group members:

  • Nankai Visa Touch and QR Code Transit: the Nakai, VISA Japan, SMBC and QUADRAC Co., Ltd venture started in April for Visa Touch and Nankai Digital Touch QR, QR tickets are purchased and used via the Nakai App and can only be purchased with Visa brand credit cards.
  • Osaka Metro ICOCA: Osaka Metro started selling ICOCA commuter passes and regular cards from November available at all station kiosks. They are the last major PiTaPa member to add ICOCA commuter passes, other major members (Keihan, Hankyu, Hanshin, etc.) added them years ago and have finally retired mag-strip commuter passes. One clarification regarding TOICA: it’s sold at Shin-Osaka station by JR West not Osaka Metro. An interesting aside is that when you use TOICA on Osaka Metro the system recognizes it as ICOCA. In a separate development Osaka Metro wants to implement face recognition transit gates for the 2025 Osaka Expo that dump cards altogether.
  • Keihan ICOCA: Started offering ICOCA Points at the end of 2020 (discount fares for repeat transits in the same month).

In the Transit IC card 2020 ranking by issue/holder numbers PiTaPa was 6th at 3.3 million cards with the slowest growth. It will likely drop to 7th place in 2021.

Suica, PASMO and ICOCA represent 90% of transit IC card issue

Nankai Open Loop Tests
As expected the Visa Touch and QR gates are limited to certain stations and exits. From the on-site media presentation pictures it’s clear that Nanaki is doing open loop transit gates the right way by keeping EMV/ QR only gates separate and off to the side wherever possible (bolt-on jobs are used in narrow areas). If there is one thing we have seen these past few years it’s that all-in-one gates with multi-protocol readers are slow and error prone. They just doesn’t work well for transit.

Target users are inbound travelers from Kansai International airport and plastic contactless Visa brand cards as it does not support Apple Pay Express Transit or similar services on Google Pay, Samsung Pay, etc. The inbound angle is a tough sell in the travel restricted COVID era now that Kansai area hotels are closing and laying off staff. A few interesting inbound points: Mainland China visitors use Union Pay not Visa, QR tickets have to be bought with a Visa card, and Nankai Digital Touch QR tickets are faster at the gate than Visa Touch because they are closed loop.

Fellow transit otaku in Osaka run loops around the Visa Touch open loop gate at Nankai Namba station
Nankai Digital Touch QR tickets are faster at the gate than Visa Touch because they are closed loop

Taken altogether it’s mayhem. As FeliCa Dude says in his tweet, Surutto Kansai is done for. The interesting thing is that PiTaPa is a very similar to the digital Opal Mastercard debit with specific merchants allowed scheme: a closed loop credit card account instead of the closed loop digital Opal Mastercard debit account. Where PiTaPa failed was that Surutto never provided a plain old prepaid transit card option so that users could buy a commuter or regular one for cash and recharge it at any station kiosk. Opal of course still sells the good old Opal MIFARE prepaid card and they would be smart to keep it around. There will always be a need for cash based transit cards.

Why can’t Surutto Kansai to come up with this simple solution for PiTaPa? In a word, SMBC bank group. They are behind the PiTaPa card creation, and now they are pushing Visa Touch transit. It’s an unfortunate and awkward situation: transit companies forced to issue and use an ‘outside’ transit card like ICOCA instead of their ‘in-house’ PiTaPa brand. I suspect the impasse will continue until SMBC gives in and let Surutto create a prepaid card and own the float, or the major Surutto Kansai members stage a real revolt. Until something gives Mobile PiTaPa will be impossible. The pressure to do something will only grow as the Mobile ICOCA 2023 launch approaches.