Mobile Suica as the default Japanese corporate transit card

After posting about the surprise rise of Mobile Suica payment use it occurred to me that I failed to take the corporate transit angle into consideration. COVID has been hard on transit companies in many ways, especially now that there is much less need for commuter passes. But it has also been kind to Mobile Suica in unexpected ways, the appeal of Express Mode for transit and purchases that doesn’t care about face masks is undeniable, and Transit IC mutual compatibility lets Suica work as a national transit card. Japanese corporations are leveraging this last point as Mobile Suica takes care of nationwide corporate transit needs, and takes care of the travel expense accounting.

While there isn’t a need for dedicated commuter passes for people working remotely, companies still need to reimburse employees for travel they still need to do. Calculating and reimbursing plastic transit cards is a pain as it is for paper tickets. Mobile Suica as corporate transit card has several advantages here, it works nationwide for regular transit, for Shinkansen eTicketing (EX, Eki-Net eTickets, Touch and Go), for travel incidentals (taxi, meals, etc.), and it is much easier to pull itemized travel details online from Mobile Suica accounts.

The biggest advantage of Mobile Suica is SmartGo Staple and SAP Concur online integration with live JR East Suica transaction records for much easier corporate travel expense accounting. SmartGo is particularly compelling as it matches Mobile Suica account expense reporting with a corporate VISA prepaid card option, removing the need for monthly employee reimbursement. This matchup of SAP, SmartGO and Mobile Suica has made Suica the default transit tool for COVID era corporate Japan.

My JR-EAST mess

My JR-EAST, like a lot of JR East software services, is a nice idea, poorly implemented. It’s an attempt to unify scattered account login IDs for various JR East web services that evolved independently but need to work together as one in the mobile app era: Mobile Suica, JRE POINT, Eki-Net, View-Net.

The mess was brought home to me recently when I helped a co-worker register his Apple Pay Suica card for Eki-Net Shinkansen eTicket service because the eTicket discounts are attractive. He created a Eki-Net account, which you can only do via the webpage, not the app.

Him: Where do I get the Suica ID?
You need Suica App for that.
One download later it took him 2 tries to register the Suica ID because Suica App copies the entire ID string but Eki-Net cuts off the last 2 numbers as the first 2 sting letters have to be manually selected from a pull down menu. Dumb.

Him: I want to use Green Seat upgrades.
You have to login to Suica App to do that.
Can I use the Eki-Net ID to login?
No, you have to sign up with Mobile Suica.
Can I buy Tokkaido Shinkansen eTickets too?
No, you have to sign up with the JR Central EX service.

And so it went and that’s the mess of JR East software services: each one has a separate registration process and login. On the MY JR-EAST webpage users can register a single ID and PW then login and link other services. One MY JR-EAST ID/PW for Mobile Suica, Eki-Net, JRE POINT, View-Net, except it doesn’t work. Oh wait, it does work for webpage login but not apps. Suica App supports MY JR-East login but JRE POINT and Eki-Net apps do not. View-Net doesn’t even have a mobile app. If JR East wants customers to use their services, why do they make it so hard? This doesn’t jive with the company’s stated intent of reducing in-station service staff and encourage customers to use online resources instead.

It should work like this: the JR Group companies accept online reservation accounts from each other, b better yet they mutually host each other’s online reservation system. I shouldn’t need a separate ID account and registered credit card just because I want to buy a Tokaido Shinkansen eTicket. Let me do that in Eki-Net. The same goes for EX (JR Central) and e5489 (JR West) which are already compatible with each other. Ditto JR Hokkaido and JR Kyushu. Use the sign in with Apple ID model to make all these services work seamlessly with each other and give your customers a break. They might actually start liking JR software services, a first.

All JR Group online services were created back in the era of ISDN internet and iMode handsets. If the JR Group companies want travelers to return after the COVID vaccination program winds down, they have to get their mobile act together and build for the future.

Transit IC only JR East Shinkansen eTicket reservations start today

The new JR East Shinkansen eTicket service debuts March 14, but 30 day advance ticket reservations mean it kinda starts today. The best explanation, Japanese only at this point, is the Eki-net online guide that outlines the new reservation, purchase and seat assignment process for PC and smartphone web pages. I find the smartphone online version more streamlined than the PC one but they are straight forward if you are familiar with Eki-net. The basic Eki-net process is the same until step 7, the section where you assign the eTicket (s) to your registered transit IC card (s). The differences from smartEX are interesting:

  • You can register up to 6 different transit IC cards to a single Eki-net account: Suica, Mobile Suica, PASMO, Kitaca, ICOCA, TOICA, manaca, PiTaPa, nimoca, SUGOCA, Hayaken
  • A single Eki-net account can reserve/purchase up to 6 Shinkansen eTickets then assign tickets and seats to registered transit IC cards

JR East Shinkansen eTickets are geared for family travel in a way that smartEX, EX-Press and the old Mobile Suica Shinkansen eTickets ending March 13 are not. Other systems can only attach a single IC transit card per account. The flexibility opens up some interesting possibilities, since Apple Pay Suica is just another transit IC card, one person can buy and assign eTickets up to 6 difference Apple Pay Suica devices. The downside is that transit card linking is completely manual and up to the user to update information when a new card is issued or the Apple Pay Suica ID number changes (less common than before but still happens). There are bound to be some very short trips that end with a transit gate error. Some other observations:

  • eTickets require a Transit IC card (paper tickets can be issued in the event of a lost transit card)
  • eTicket reservations are currently limited to Eki-net online but Eki-net app will gain eTicket support when the service launches March 14
  • As Suica App is tied to Apple ID and the Mobile Suica cards registered to it, I don’t see Shinkansen eTickets being integrated back into Suica App anytime soon
  • I don’t see QR Code ticketing support coming until after the transit IC eTicket system is complete and necessary gate infrastructure in place, a few years down the road at best

Eki-net eTickets are limited to JR East operated Tohoku, Yamagata, Akita, Hokkaido, Joetsu, Hokuriku Shinkansen lines. The next obvious question is when will other ticketing be migrated to Transit IC, and what kind of discounts will be offered?

Discounts, incentives and ticket system silos
Most Japanese don’t buy express train or Shinkansen tickets at regular prices. The whole point of Eki-net, smartEx, and all the other account based ticketing systems are the discounts and incentives to get people out of the ticket office line and online. Each operator has their own complex set of discount schedules which they guard and control carefully because it is their business engine.

For this reason I am not optimistic we will see an all-in-one train ticket app. Sure, there is some integration of JR East eTicket and JR West e5489 because they share Hokuriku Shinkansen operations, and there might even be an app than integrates many different ticket systems, but I don’t see it offering all the discounts of stand alone apps like Eki-net, EX, Odekake-net, etc. I also don’t see multi-lingual support in the mix, at least not in time for Tokyo Olympics. The fun starts March 14 with many things still coming down the pipe, from next generation Suica to new transit gates. It will be an interesting time.

New JR East eTicket service launches March 14

JR East is launching their new eTicket service starting March 14 via the eki-net app for iOS and Android, a refresh for the venerable online eki-net service will be coming as well. The new service is more of a start line than a new start. The eki-net app and website are what we have not changed much these past few months, the change will a gradual ramp up to replace both the old-style online eki-net Shinkansen ticket service and the current Mobile Suica Shinkansen eTicket service, and migrate to ticketless transit on JR East lines with the major JP transit cards. As anticipated the basic concept is similar to the JR Central SmartEX service and app that registers any major transit IC card for Shinkansen eTicketing. JR East is taking it a few steps further with regular express train eTickets but it’s not clear yet how or if this works outside of Suica.

The proof will be in the pudding when new eki-net Shinkansen reservations start on February 14. We should also expect a new Suica App updated for the new eTicket system that includes both Shinkansen and hopefully, regular express trains. Let’s hope it’s the nice valentine present JR East wants it to be.

The Good

  • new eki-net membership is free
  • All major transit IC cards (ICOCA, Toica, PASMO, etc.) can be registered and used for eki-net Shinkansen eTicketing
  • All JR East Shinkansen ticketing and regular express trains ticketing are covered but it’s not clear yet how regular express eTickets work with Mobile Suica
  • Narita Express eTickets are finally easy to reserve and use with Mobile Suica
  • Multi-person eTickets purchases
  • Major credit cards/debit cards accepted (confirming, if non-JP issue cards are a problem this will go in the Bad/Ugly slot)
  • The iOS eki-net app supports Face ID/Touch ID login
  • It appears that JR East will not be following the JR Central approach of different services with different discount

The Bad

  • The new eTicket service is still called eki-net
  • Account creation and updating can only be done online, not in the eki-net app

The Ugly

  • Since the new service has not started yet eki-net app is the same old eki-net online service in a smartphone app with a better UI. The app is not multilingual which does not bode well for a multilingual Suica App in time for the Tokyo Olympics, but we’ll see how things pan out when the new backend system goes online

JR Central Online EX Ticketing Extends to Kyushu Shinkansen in 2022

JR Central/JR West/JR Kyushu issued a joint PR release that JR Central’s EX Shinkansen eTicket system, encompassing both EXPress Reservation and smartEX services, will be adding JR Kyushu Hakata~Kagomashima Shinkansen ticketing in spring 2022.

2022? If it’s going to take that long why bother announcing it now? I am sure that part of the reason for the long lead time is the next generation Suica card architecture (Super Suica) and FeliCa OS update coming in spring of 2021. All nine of the Suica sister transit IC cards under the Transit IC interoperability umbrella will need to switch over to the new transit card format to maintain compatibility: Suica, Toica, ICOCA, SUGOCA, Kitaca, PASMO, namaca, Hayaken, nimoca.

Right now Mobile Suica is the only transit card on mobile, and mobile offers service extras like downloadable Shinkansen eTickets. The next generation Super Suica format will likely extend mobile capability and mobile service extras to all nine cards. At the very least JR Central will have to retool the EX system for the new card architecture while maintaining compatibility with the current card architecture. It makes sense to upgrade the current EX system areas first and add Kyushu Shinkansen ticketing last.

Meanwhile, JR East is due to rollout a new eTicketing system in spring 2020.

File:ICCard Connection en.svg
Japan Transit IC Map, outside white area cards are due to join Super Suica in 2021