Changing the iPhone region to add Apple Pay Suica confuses a lot of users. Many are not familiar with region settings and what they do, and it’s far too easy to think that a Japan region setting is a requirement to use Apple Pay Suica, which is not the case. When it comes to iOS 13 Apple Pay and NFC switching, the region is a simple filter so that user only sees Apple Pay card options for a given region, not the whole Apple Pay world. In this situation region setting becomes a stumbling block, most inbound iPhone users are probably not even aware that they can add and use a deeply useful Japanese contactless digital transit card with a few finger flicks.
This is a problem because the current iOS Region preference setting mixes 2 different job functions. Twitter user Zetton neatly explained the issue: the iOS Region setting defines the cultural space the user lives in and how iPhone treats some data, but Apple Pay uses regions in a different way to show available location options. It is this user cultural space vs current location option dichotomy force fitted into a single region setting, that confuses users. This is why JR East created the one time use SuicaEng app that completely dispenses with region settings for adding Suica to Apple Pay. iOS 13 rolled direct Suica card creation into Wallet, look ma no apps, but the ‘change region setting to Japan’ to add Suica downside was still there. Until now.
There are signs that Apple is working around the region problem by presenting location aware ‘add Suica’ Wallet notifications. It’s not universal and impossible to test if you already have Suica, but it seems the separate ‘add Suica’ option also appears in Wallet based on user location in Japan, regardless of region setting.
I suspect the add Apple Pay Suica location prompt is a backend feature in testing phase. It’s a smart move because Apple Pay Suica on global NFC iPhone and Apple Watch is going to be the best way for inbound visitors to get around town during the Tokyo Olympic games this summer and Google Pay Suica is still not available for inbound Android users. Ditto the recently announced Android only Mobile PASMO. Apple has a golden marketing opportunity in Japan that won’t happen again, they should make the best of it.