Suica was the big thing that put Apple Pay front and center in Japan. It still does, everybody loves using Apple Pay Suica Express Transit for Face/Touch ID-free transit and store payment in our face mask era. The funny thing is that Apple is slowing removing Suica as the Apple Pay poster child. The process started with iOS 13.4 Apple Pay Wallet blurb text that removed the hot market brand ‘Suica’ name replacing it with the very pedestrian unmarketable ‘transit’.
Now we have another Suica removal from the iPhone SE spec page Apple Pay section. Other iPhone 11/Pro/XS model spec pages all have the Suica blurb. Why? I said it before and say it again: Suica has massive brand recognition in Japan and Apple Pay has leveraged the Suica brand at every opportunity. Apple would not swap Suica for generic wording lightly, not without a very good reason. That reason is more transit IC cards coming to Apple Pay. Mobile PASMO, please stand when your name is called.
A reader asked some very good questions regarding the Suica Transit Platform model and Open Loop:
1) Thinking about this recently – is there a non-techie argument for introducing Suica-type cards in the current day in places with preexisting open-loop infrastructure, wide debit card adoption (even kids), and little overcrowding at ticket gates due to lower volumes?
2) As a tech & transit nerd, I obviously love them, but what could be a convincing, economically sound pitch to a transit operator for creating/adopting an integrated transit&e-money system, given the significant expense and questionable added value?
3) Answers to possible q’s about EMV contactless: 1. 定期券 (commuter passes) & discounts can be tied to card no.; 2. solution for visitors: in-app/paper/multi-trip tickets (like in SG). Obv., Suica has superior privacy & speed, but where speed is not an issue, what’s the killer argument?
I tweeted a response but Twitter is a terrible vehicle for long form discussion. I have many posts on the subject scattered over 2 years, it might be convenient to summarize a few things here.
Any argument for building a Transit Platform or going all in with Open Loop transit comes down to transit company priorities for safe operation, better customer service and long term business goals. A few crucial points to consider.
Whose customer? A vital point that many people miss in the Open Loop debate is that transit users end up as the bank card customer, not the transit company customer. That might seem like an insignificant difference but ‘owning the customer’ is the whole game and key to growing any kind of business, in our era or any era. Which brings us to the next point because the best way to own the transit customer is…
Cards Cards are the delivery vehicle for all kinds of service goodies from transit, to points, rewards and all kinds of services. The beauty of a non-bank transit pre-paid card is its flexibility, it can be a simple ticket that customers buy with cash from a station kiosk, it can be linked to an online account with credit cards, extended transit services and beyond. Cards are convenient but not transformative however, until they land on a smartphone…
Digital Wallets The most powerful card incarnation is the digital wallet transit card with a flexible recharge backend, where any bank card can used, or even cash, and a flexible front-end that can be any flavor of NFC, UWB Touchless or even QR. I say it’s better for the transit operator to decide what payment technology works best for their needs and how to deliver better customer service with new payment technologies, not banks.
Value Capture Value Capture applies to rail and transit operators with the rights to develop the land around their stations, I include station retail development and operations. Owning a transit + payment card like Suica or Octopus combined with retail opens up a whole new levels of value creation and capture.
It’s also important to remember a few other dynamics, (1) Transit is the golden uptake path for contactless payments, (2) Contactless payments are most successful when a transit payment platform, like Suica, is matched with a mobile wallet platform, like Apple Pay. The key is building better services tied to transit cards that benefit customers and businesses of the entire transit region.
Other Details Regarding detail questions such as attaching commuter passes to EMV cards and special ticketing, I am no systems design expert but a few things come to mind. First of all we have not seen Open Loop commuter passes because the EMV spec doesn’t store anything locally and there are always security and performance issues to consider when everything is done in the cloud with soft-linked registration to system outside numbers.
The classic catch 22 here is that when the soft-linked number changes on one system, everything attached to it on the other system stops working. This is a constant weakness of the SmartEx and new JR East Shinkansen eTicket service. And what happens if the bank pulls a card mid-transit? These things happen. They are endless headaches when linking to any outside system, for this reason Open Loop sticks with the simple stuff while transit operators keep the more complex stuff in-house. In general the more complicated the fare configuration, the less likely it can be synced with an outside system or be hosted on Open Loop.
For low volume specialty ticketing QR Codes are the easiest step up from paper but they can be printed on ordinary paper for transit users without smartphones and needs to be there. This is why JR East is deploying QR code readers in some gates as they prepare to end mag strip ticketing.
NFC Contactless Passes might sound like a good idea but Apple Pay VAS and Google Pay Smart Tap were designed more for retail in mind, and the transit gate reader system would have to juggle a different protocol that isn’t EMV, FeliCa or MIFARE. It could be done, but judging from my experience of using Apple Pay VAS PONTA and dPOINT cards, QR Codes are faster and likely easier to implement.
In the long run there are no easy solutions. The risk of Open Loop is that it is sold as a general easy ‘fix all’ and mobile solution, which it’s not. This lulls transit operators into complacency instead of improving Closed Loop ticketing systems and extending them to the mobile digital wallets. The bigger and more complex the transit system, the less Open Loop can accomplish.
Everything changed the moment the Japanese Government requested school closure to prevent the spread of COVID-19 on February 27, 2020. In Japan, as in the rest of the world, social distance, face masks and rigorous hand washing are now mandatory daily routine. Anything we touch is suspect. This includes money. This is why the COVID-19 crisis will rearrange the contactless payments landscape in Japan very quickly. Nobody wants to risk becoming sick from handling money or tapping public touch screens when they can pay without touching anything.
Fortunately for Apple they made a very smart move with the new iPhone SE that incorporates the A13 Bionic with Touch ID. For customers in Japan iPhone SE with Touch ID Apple Pay is the device that perfectly fits current conditions offering the best Apple Pay and Suica experience with Express Transit power reserve plus other good features, at a budget price. For many in Japan, and likely everywhere, Apple Pay use with face masks is a very important decision factor for purchasing a new device. It will likely be a factor in Apple’s bottom line the rest of the fiscal year.
Unfortunately most tech reviewers are still living in the past era of 3 months ago. This is understandable, but good reviewers should take everything into account. That’s why we read them. That’s why I was disappointed when John Gruber, who usually writes great stuff, completely blew it for me with his iPhone SE analysis/review/think piece that does not mention the face mask Face ID vs Touch ID issue at all. That’s the baseline purchasing decision point now. If Gruber needs to think about the issue, fine, but Face ID vs Touch ID in the face mask era is a huge factor buying any iPhone now and he didn’t cover it, any iPhone SE review that doesn’t cover that is worthless.
I must point out here that Touch ID works just fine while wearing a face mask, and Face ID doesn’t work at all. That’s been a consideration for medical professionals and citizens of countries with a culture of face-mask-wearing ever since Apple introduced Face ID with the iPhone X in 2017. Now it’s a consideration for literally billions of us around the world. That’s not enough to even vaguely make me, personally, consider switching to the SE as my personal phone. But your mileage may vary, especially if the nature of your work requires you to wear a face mask all day, not just while out of the house on brief excursions. (But such jobs might also require gloves.)
A culture of face mask wearing eh? While not a snub, it sure feels flippantly dismissive. The footnote escape is a classic way of avoiding serious discussion, or taking the time to investigate the issue deeply for the benefit of his readers, or how it plays out here on regarding iPhone design and technology. iPhone SE is the most important product Apple is releasing this year. The reasons behind it’s unfortunate success deserve proper review and analysis.
All the top US tech iPhone SE reviews are similar and don’t go deep on it, in other words have fun with Face ID Apple Pay with face masks folks. Meanwhile here in Tokyo, stores are refusing entry for customers without face masks.
When iPhone X came out in November 2017, IT journalist Tsutsumu Ishikawa named Suica the Apple Pay winner. What he really meant to say was that Suica Express Transit was the only easy way to use Face ID Apple Pay. It took me a long time to get used to Face ID Apple Pay but now with the COVDID-19 crisis and regulation face masks, the choices are back at square one: (1) yank down the face mask to Face ID anything, (2) use a passcode instead, (3) use Apple Pay Suica set with Express Transit. Yeah, the last one. More people have Express Transit now in China, TfL-land and little bits of the MTA OMNY system but nobody has it for purchases. Except Apple Pay Suica, still the only Express Transit card for contactless payments at stores.
In the sudden era of face masks and plastic curtained checkout areas, dealing with Face ID as little as possible, and using Apple Pay Suica as much as possible, makes life easier and safer: experts in Japan instruct people not to touch face mask surfaces and you don’t want to be yanking down a face mask to use Face ID Apple Pay at close proximity checkout. The interim solution is Apple Pay on Apple Watch which does not use Face/Touch ID at all. But there is that social distance problem: your arm has to reach the reader. That’s the thing about NFC, it’s close proximity technology. So are QR Codes.
The Touchless Distance When I first saw the NTT Docomo Ultra Wideband Touchless Mobile FeliCa demo I though why would anybody want to pay a few feet away from the reader? Outside of paying while sitting in the drive thru I could not think of a reason. After living with Face ID, face masks and COVID-19 social distancing, I see the reason now at every checkout at every store. I want it. You will too (the 1:20 mark):
And for cars too, CarKey will work like this at some point (0:13 mark):
Touchless Transit Gate vs Facial Recognition The COVID-19 crisis upends another Face ID related technology fantasy: facial recognition transit gates. NEC is working on face recognition that works with face masks. If anybody can deliver viable face recognition with face masks NEC will certainly be one of the first, but there are cost, performance and privacy issues to consider for transit gates: how fast is the transaction speed, how well does it scale for commuter rush, how do you register faces? Who controls all that transit gate face data and is it stored domestically or data farmed out internationally?
Mobile FeliCa and MIFARE Touchless is the same device level security model we have now with Apple Pay Suica and Student ID, and what we will have with CarKey and shared ‘keys’. UWB is a new hardware layer on top of what already exists, it bridges the NFC infrastructure and contactless payment methods we have now and extends it to the future instead of junking it.
Osaka Metro plans to have face recognition transit gates deployed in time for Osaka Expo 2025. It’s a risky transition plan. Touchless transit gates are the safer bet. Sony, Docomo, NXP, JR East, JREM are doing the necessary hardware and software development with the same embedded secure element security and local processing architecture we have now. Osaka Metro can buy the finished goods from them instead of reinventing the wheel.
Fixing Face ID Shortcomings On the smartphone side Apple already has the Ultra Wideband U1 chip in iPhone 11. The next step is Apple Pay support as outlined in the iOS 14 Apple Pay post. I hope Apple uses the opportunity of adding UWB Touchless Apple Pay to enhance Face ID with improved technology and controls. Express Card/Express Transit is the Apple Pay method to bypass Face/Touch ID for transit, purchases (Suica) and ID door access (Student ID and CarKey). Extending the Express Card/Express Transit model as much as possible, while keeping the high level of security, is one practical way Apple Pay can address some of the Face ID in face mask era pain points.
Last but not least I don’t see Open Loop transit ever working with Touchless technology. Open Loop will likely remain a NFC only service because EMVCo partners are invested in lower common hardware standards like ISO14443 and plastic cards and probably loath to update them. Certainly they don’t want to lose the plastic card issue business because it’s more profitable than issuing digital ones. EMVCo certainly didn’t see the current situation coming, nor did Apple of course. But then again who did?
iOS 13.5 beta 3 has a Face ID tweak: when it detects a face mask it no longer delays the swipe up Passcode pop up with a 2nd read attempt, it goes straight to Passcode pop up. This small tweak remove a tiny bit of Face ID with face mask stress, but tiny things add up when unlocking iPhone many times a day. But for me Passcode pop up was only one stumbling block, a second bigger stumbling block is Passcode entry via the numeric keyboard.
There is a curious lag between what your fingers are tapping, the feedback click sound and what tap the iPhone actually registers. If you closely inspect the visual tap feedback, it flashes white then fades slowly, while the click just clicks.Taken all together, my brain wants to type fast and tells me the my 2 thumb input is going fast, but the iPhone Passcode numeric keyboard wants me to type slow with 1 thumb. Perhaps it’s just me but I only get correct passcode entry 50% of the time unless I slow way down and type with 1 thumb.
Overall the Face ID with face mask tweak seems more for iPhone unlock, it’s much less useful for Apple Pay. I hope Apple continues to tweak Face ID before iOS 13.5 ships but the reality is Apple can’t do very much in a short time.
John Gruber had an interesting observation regarding another iOS 13.5 beta 3 tweak, this one for Group FaceTime:
methinks a lot of folks at Apple (executives included) are using group FaceTime chats more than ever before lately, and have realized that in practice, especially in larger groups, it’s not a good experience.
Unfortunately it’s the same for Face ID: Apple is only addressing it because Apple execs are wearing face masks. It’s very frustrating that Apple is only dealing with the Face ID with face mask issue now that it’s on their face. Customers in Asia have been wrestling with it since iPhone X day one November 2017. At any rate I hope Apple puts the experience to good use for a better future version of Face ID.
The comments are golden however and way more interesting than the story post. They illustrate not only frustration with the Apple Pay Octopus delay waiting game, but also note the seismic shift of Hong Kong in 2019:
Still no news for (Apple Pay Octopus) support in Hong Kong
>At least we know they are testing it. It has more to do with delays on stupid Map Transit
>Really can’t wait to use Octopus for Apple Pay Transit in Hong Kong! Its seriously taking them way too long to implement. This feature was rumored for so long and was already leaked before iOS 13 was released last year, yet we still do not have it.
>>They (Apple) are basically neglecting the HK market. Unacceptable to take so long
>>Hong Kong is so behind on this. Octopus Card company is flexing its monopoly power to the fullest extent. They work with Samsung in exclusive deals so Samsung users can use their phone to pay.
>>>Exactly. Totally unacceptable. At one point, I considered switching to Samsung just for this feature. (of course its impossible to climb over the high walls of the apple ecosystem garden, especially iCloud)
Hong Kong has delusions of grandeur because of its status as a place to buy Apple products for mainlanders when they weren’t so readily available on the mainland… as a market nowadays, it isn’t large at all. The focus is rightly on bigger markets.
>Bruh Hong Kong is jewel of the East, so it certainly deserves Apple’s focus on the market. And mainlanders can buy Apple products on the mainland, they are not welcomed in HK.
>>Perhaps in the past… If the various signs of HK fast losing its foothold isn’t obvious, I dunno what else is. Signs of big brands leaving HK, newer brands going direct to China and bypass HK, and months of protests+riots+bombing driving foreigners to rethink or left amidst COVID-19, etc…..
>>Shall see if HK is still relevant after the global COVID-19 is more or less over and as we march straight into a global recession.
Is there any good new out there? The latest rumors now say Apple Pay Octopus will launch in May on iOS 13.4.5 iOS 13.5 that may, or may not be, the iOS release for the rumored iPhone SE (edit: iPhone SE went on sale with iOS 13.4).
The waiting game continues.
Apple Pay Octopus Waiting Game Timeline
September 2017: Apple releases global NFC iPhone 8/X and Apple Watch Series 3 setting the stage for Octopus support
December 2017: OCL launches Smart Octopus on Samsung Pay