Fixing the Apple Maps Point of Interest content problem with Apple Business Connect

One of the long term challenges with Apple Maps is improving the Point of Interest (POI) content. It’s a problem that remains even as Apple rolls out ‘New Maps’ based on their proprietary collected image data. Justin O’Beirne has covered it from the US angle, I have posted about the messy Japanese POI situation many times. Despite the Apple Maps image collection effort around the globe, the quality of POI content has not improved. It is all over the map compounded by the inability of the Apple Maps system to filter and intelligently juggle multiple POI sources. Apple is stuck with 3rd party POI content from Yelp, Foursquare, TripAdvisor, Tabelog and countless others that Apple doesn’t ‘own’: they don’t collect it, they don’t edit it. Until now.

Today Apple rolled out Apple Business Connect. Eddie Cue:“We created Business Connect to provide Apple users around the world with the most accurate information for places to eat, shop, travel, and more.” Whew, good thing because people who use Apple Maps always complain about Yelp: the content is out of date, ancient reviews don’t reflect reality, or worse, the reviews are gamed by bots, hacks or ‘kakikomi butai’ (post entry battalions) in China or North Korea.

Don’t laugh, a Japanese Korean friend once told me about the computer class curriculum at his Korean school in Japan. The teacher would announce the class assignment of the day: writing and posting glowing product reviews of Korean products on various review sites. The old Unification Church in Japan was notorious for employing a virtual ‘post to order’ kakikomi butai operation that paid by the character. This is why I never believe in crowdsourced anything. To me it’s mostly fake or manipulated, with little oversight by stupidity or design. Most Americans seem to believe in it still but crowdsourced content is risky and trouble prone: Yelp and even Tabelog have had to address periodic content scandals online and in court.

So Apple is taking charge of its own POI content. Over the past year Apple Maps has rolled out POI ratings and picture uploads linked the user Apple ID, wisely omitting reviews and limited to places to eat and drink, places to shop and places to stay. So Apple now controls both the POI upload content pipeline and the ratings pipeline. The biggest challenge will be how well Apple manages the POI content swap out process. Is 3rd party POI content automatically swapped out when Business Connect POI is uploaded and Apple verified? More importantly, how exactly does Apple verify Business Connect content? There certainly isn’t an Apple army of ground truth experts roaming around. The proof will be in the content verification and management, and will take time to find out the results. There is also the Eddie Cue mentioned ‘places to travel and more’ stuff that isn’t addressed by Apple Business Connect. We’ll find out about that in time as well I guess, but at least the Apple Maps team finally has a game plan to solve their POI content problems.

iOS 16 Apple Maps Quick Look

In 2018 Eddie Cue said, “We have been working on trying to create what we hope is going to be the best map app in the world, taking it to the next step. That is building all of our own map data from the ground up.” After 10 years of Apple Maps, 7 years of rebuilding it and 3 years after the all-new map launch…are we there yet?

As I said last year, reviewing Apple Maps is impossible because it’s a very different service in different regions, with Japan an outliner in many ways. All that follows is from a Japanese market perspective that does not apply to using Apple Maps in other places.

In the run up to WWDC22, the Apple Maps team rolled out new features:

If there is one Apple Maps take away from WWDC22 it was the focus on Apple Maps services and leveraging Apple created, Apple proprietary Look Around and detailed 3D city experience in developer apps. For developers using MapKit there is a lot of new stuff to access all new map details. They have access to the entire Apple Maps stack and can incorporate Look Around and the detailed 3D city experience in their apps.

Apple also has a new web service called Apple Maps Server that allows 3rd party app backends to do georelated searches directly with the Apple Maps Server which promises to increase performance instead of wasting mobile bandwidth and battery. It seems like a small step but I’m intrigued if Apple has bigger Apple Maps Server plans later on. Also this:

Old is New
What’s on the slate for the iOS 16 Maps app? With the focus on services i.e. features Apple can add without a new app, not much. We have a refreshed Maps UI that adds multi-stop routing with much better start point~destination point selectors, and condenses various route and guidance options into a single slide-able menu selection row.

For some bewildering reason Apple touts transit cards and fares in Maps as new. They are not. The features have been there since the October 2016 iOS 10.1 Apple Pay Suica launch update, they also come with the same old limitations in iOS 16, like ignoring your transit cards installed on Apple Watch. And it won’t work with transit cards that don’t support Wallet recharge, like Ventra and HOP. Apple is either hard up for showcasing new Maps features or it counts as new because it is new for America.

In field tests there are some nice new little touches. Walking directions now include elevation information, Point of Interest (POI) cards are better arranged, Siri suggestions seems a little more with it (the new high quality Japanese voices are nice too).

I was hoping for some tweaks to transit directions with better transfer and final destination notifications but there is no apparent change from iOS 15, and transit directions remain hopelessly lost on subway routes. No changes either for Japanese cartography and Japan focused Guides remain English language only.

In sum it will be a quiet Apple Maps year for Japanese users. The iOS 16 UI tweaks are nice to have, Look Around will get the new extensions currently being mapped (minus private roads), maybe Real-Time Transit will get real. Definitely no new maps for Japan and the big indoor station mapping effort remains a mystery. Perhaps we’ll find out what Apple is up on that front at WWDC23, but that’s another story for another time.


iOS 16 Apple Maps Gallery (b1)

The Point of Interest card UI is tweaked and more compact.
June 2022 feature availability for Japan

When will Japan get Apple’s new map? Part 2: the private road problem

In part 1 we examined Apple Map Japan Image Collection for 2022 and concluded that all of Tokyo, Chiba, Kanagawa, Kyoto and Osaka prefectures will have been ‘completely mapped’. But this isn’t really true: yes official public roads will have been mapped but not private roads…and there are lots of those.

If you examine the current coverage of Look Around in Tokyo carefully you notice that many side streets are not mapped. These are private roads. Private roads in Japan look just like regular roads, and are used like regular roads but they are owned and paid for by the residents who live there. It is a traditional cultural institution of local community building before there was a local government to take care of such things. It’s also one of the reasons why undergrounding is difficult to do even on public roads as utility poles are ‘owned’ by the residents.

Depending on the how they connect with official roads, residents who own the private roads get tax cuts or sometimes the local government pays them subsidies to cover part of private road maintenance. You can usually tell a private road from official ones as they have no pavement markings or signs. Everybody uses them and they are ubiquitous. In Tokyo/Suginami City where I live, the breakdown of Suginami roads is as follows:

Road typekm%
Total All (Public~Private)1,107.4100
Public (National, Tokyo Metro, local city)688.762.2%
Private418.737.8%
Suginami City

What Apple had done in Japan for their Image Collection is only map public roads, and not all of the those either as I spot a few missing ones in Suginami City. The general rule of thumb is that narrow side roads in older cities and neighborhoods are private roads. It’s safe to assume that Apple Image Collection vans have only mapped 60%~70% of the cities they have traveled. Google Maps Japan, has you would expect, have extensively mapped private roads.

What are the implications? Can Apple launch new maps or detailed city experiences for with only 60~70% of the total road area mapped? I doubt it. They’d have to get the missing data from somewhere and Apple’s go to map data supplier GeoTechnologies certainly isn’t up to the job. Believe me, they are not. Apple Maps Japan will gradually get more Look Around, but new maps and detailed city experience won’t be coming soon, if ever, not unless Apple tackles their Japanese private road mapping problem.


iOS 16: missing features in Japan (updated)

Any WWDC OS announcement is always a matchup contest of what’s coming for America and what’s missing in other regions like Japan. Let’s take a quick look at what’s coming, what’s not and other quirks on the iOS 16 feature page.

What’s missing

Live Text that actually works for Japanese

Japan finally got Live Text and Visual Lookup. While it’s great that Live Text supports Japanese language, it doesn’t support vertical Japanese text which means there are lots of times when it won’t work. Basically Live Text Japanese is pretty useless without robust vertical text support. And yes it’s depressing to think that iOS and macOS in 2022 still cannot do precise multilingual vertical text selection that QuickDraw GX could do back in 1993.

Maps

It’s weird that Apple is advertising transit cards and low fare balance warnings as a new Maps feature. I guess it’s new when it’s new for America. Apple Maps has had low fare warnings for Suica since the October 2016 iOS 10.1 update. The add new card part is new either but low fare warnings aren’t working in beta 1. Bottom line: there is no new transit functionality such as granular route selection, sorting etc., thought the UI is improved and more compact. Walking directions have also added elevation information. As Japan is missing from the WWDC22 announced list of countries getting New Maps this year (countries like Saudi Arabia that have yet to see an Apple Maps Image Collection van), Japan will continue to be the Apple Maps challenged country. I’m pretty sure Taiwan will get New Maps long before Japan does, if ever.

Apple Pay and Wallet

Apple Pay Later is only for America at this point, ditto for ID in Wallet, both missing and no surprise. Order tracking in Wallet is listed for Japan and also key sharing, though BMW is currently the only company offering a digital key for Wallet. Wallet compatible Home-Office-Hotel digital keys have yet to be announced though there are many digital keys on the market for Android.

Other things

Live Captions, Control Apple Watch with iPhone, Apple News, Weather app minute by minute precipitation are missing. Siri Japanese voice 1, the guy voice, and voice 2 are new and higher quality. Voice 1 sounds more soft and fey to my ear. That’s okay but the previous guy voice was a bit easier to hear outside with ambient noise.


iOS 16 Gallery

Live Text now supports Japanese but vertical text scanning doesn’t work
Live Text Japanese scan in Translation app doesn’t work for vertical text

The Reddit run-down

I joined Reddit for a few months in 2018, mainly to get in contact with FeliCa Dude, but soon left as I found subreddit comment threads a swampy, treacherous place. There was great content in the discussions to be sure but too much of it was people talking past each other than real discourse of thoughtful listening and posting.

Sometimes one of my posts gets linked in a Reddit comment or post. This happened recently when Apple listed Japan for Real-Time transit. I wrote a post outlining why Apple Maps Japan Real-Time Transit is fake and compared it to Google Maps Japan which has had real-time for a while now. Not long after posting that, Apple removed Japan from their Real-Time transit region listing.

That post also experienced a Reddit traffic surge, but until the recent addition of Reddit comment searches it was impossible to find the subreddit generating hits. WordPress stats are worthless and only show generic site addresses, not the individual pages generating incoming traffic.

Recently my AR walking guidance in Japan post got some Reddit hits and, thanks to the much improved Reddit search functions, quickly found the Apple Maps subreddit that linked the post. I also found the earlier post that linked my Apple Maps Real-Time Transit is fake. There was a snarky upvoted comment: “The author constantly shits on everything Apple does and seems to have some sort of axe to grind. I’d take anything he says with a huge grain of salt.”

Fair enough, but the writer of that post created a fake account in my name just to make that one shit post. That kind of unmoderated irresponsible behavior is exactly the reason my stay on Reddit was very short. It illustrates the insular closed-minded side of Reddit brats who, when they don’t like the served food, throw it on the wall instead of trying to understand it, explain what they don’t like about it or how it could be improved. Which is a shame because it mars some very good discussion.

For the record I want Apple Maps to succeed in Japan but I don’t believe that sugar coating problems solves anything. Apple Maps is 10 years old this year but there are deep, long standing issues in Japan which have yet to be fixed. Even in Canada, which has all the latest Apple Maps features from new map to detailed city experience, there are long standing problems.

I’ll continue to occasionally dump on Apple Maps, on the things it gets wrong in Japan, but I do get that people are enthusiastic for Apple Maps in full glory…an Apple Maps for the rest of us, not just America and a few select western countries. I hope it happens.