It’s helpful to compare Japan so-called real-time transit with other regions that have had it for some time: Boston, New York, Los Angles.
Scheduled vs On-time departure It’s very easy way to tell when real-time transit is real: upcoming departure time will display a colored network icon, green for on-time, red for delay. There are other real-time departure time notifications for updated departure-times and cancelled trains. This is the basic ‘real’ real-time transit benchmark.
More advanced Apple Maps real-time transit locations also incorporate train positions on the map and in the time schedule sheet but not all real-time listed regions have this (Boston does, NYC does not, etc.).
Apple Maps JP transit directions only show static scheduled departure times pulled from the transit supplier time table server, the same data since Japan transit launched in October 2016. Static ‘scheduled’ times do not update regardless of delay or stoppage warnings. The result is confusing, unreliable transit information that Apple calls ‘real-time transit’.
Google Maps JP, of course, does it real. Here’s a comparison of the different information presented by Apple and Google for the same delay on the JR Shonan-Shinjuku line. Google updates departure times, Apple does not.
Google incorporates live train positions and also include train car and station crowdedness information…all missing from Apple Maps.
As Apple and Google both use the same transit information supplier Jourdan you would expect them to deliver the same service quality, but this is not the case. Why? Google Maps also incorporate real-time transit information from JR Group companies and private transit operators. JR East for example supplies live train position and individual car information (crowdedness, temperature) that they use for their own app to the Public Transportation Open Data Center (PTODC). Japanese real-time transit information is readily available but Apple Maps does not go the extra step of incorporating this information and advertise static scheduled transit times as ‘real-time’.
We live in a strange time where cultural values have replaced morals. Perhaps people are more comfortable with ‘values’ because they seem removed from any religious context. Yet morals are the timeless innate recognition of good vs bad from within, while values are expedient and change with the times, influenced by internal desires and the perceptions and pressures of outsiders, which is why the concept of value is associated with money and barter.
Apple promotes privacy, security and equality as their cultural values but revelations regarding Tim Cook’s five year agreement with China authorities throws cold water on this warm fuzzy ‘we stand by our users’ fantasy. Some users, like markets, are more important than others. In Tim Cook’s Apple, users and markets are just interchangeable cogs. John Gruber quotes the eye opening piece from The INFORMATION:
Sometime in 2014 or early 2015, China’s State Bureau of Surveying and Mapping told members of the Apple Maps team to make the Diaoyu Islands, the objects of a long-running territorial dispute between China and Japan, appear large even when users zoomed out from them. Chinese regulators also threatened to withhold approval of the first Apple Watch, scheduled for release in 2015, if Apple didn’t comply with the unusual request, according to internal documents.
Some members of the team back at Apple’s headquarters in Cupertino, Calif., initially balked at the demand. But the Maps app had become a priority for Apple, so eventually the company complied. The Diaoyu Islands, when viewed in Apple Maps in mainland China, continue to appear on a larger scale than surrounding territories.
Note that The Information writer Wayne Ma never uses Senkaku Islands, the Japanese name for islands, only the Chinese Diaoyu name. I’ve already posted about Apple Maps removing the Sea of Japan name, both in English and Japanese. Let’s compare Apple Maps search results based on language names.
An Apple Maps search for ‘Sea of Japan’ in English and Japanese completely ignores geography, the result is business listings, but searching the Korean ‘East Sea’ shows the area and coordinates with no name. Searches for Senkaku and Diaoyu in respective languages both show area and coordinates with no name.
In an Apple world where some markets are more important than others, I guess the conclusion is that Korean trumps Japan because Apple needs Samsung more than they need Japanese suppliers. And of course China trumps everything else because Tim Cook’s Apple gambled everything on China, production-wise and market-wise. In this world Apple loves Taiwan for Taiwan Semiconductor, but not the Taiwanese flag Emoji which was silently dropped into the Apple memory hole, just like the Sea of Japan.
I don’t think many Japanese users care, simply because they use Google Maps or Yahoo Japan Maps that are much better products for Japan and show everything properly without fear or favor. Google doesn’t do business in China so they don’t have to cater to Chinese demands for doing business.
Nevertheless Apple doesn’t have a good image despite the popularity of iPhone in Japan. Among Japanese suppliers, working with Apple is known as the kiss of death because Apple has a nasty habit of switching suppliers, and taking the manufacturing expertise that they gained to Chinese suppliers. The Tim Cook supply chain model.
Apple likes to portray their cultural values as nurturing the next generation of software programers. Those purported values certainly don’t apply to nurturing the next generation of manufacturers. As Tim Cook’s China agreement shows, Apple cultural values are something to barter for something they value more.
The whole situation is a fascinating study in diplomacy. As Heer observes, it’s wrong to look at it as a one-sided relationship — that China makes demands, and Apple acquiesces. Apple certainly gets a lot from China — they assemble the vast majority of their products there, and it’s their second biggest consumer market for selling those products. But China gets a lot from Apple. Apple is arguably the most prestigious corporation in the world, and inarguably one of the most prestigious. China benefits from that relationship on the world stage. As Ben Thompson wrote yesterday in a subscribers-only Stratechery update:
Apple remains the most visible and most impressive example of China’s manufacturing prowess. That is extremely valuable both in terms of China’s image and also its capabilities: Apple doesn’t just benefit from China’s capabilities, it also enhances them, in a virtuous cycle.
This isn’t diplomacy, it’s slimy corrupt ‘realpolitik’ that would make Henry Kissinger proud, but with corporations acting like nations. On one level any win-win ‘virtuous cycle’ analysis is arrogant big-time tech blogger fools fooling themselves. On a deeper level it’s deceitful geopolitical discussion. They refuse to acknowledge the ugly reality for what it is.
In the latest Apple Maps Japan installment of how not to run a digital service, we can now add graveyards to the long list of things done poorly or incompetently. About a month ago I noticed new Point of Interest icons appearing on temple buildings close to traditional ‘manji’ Buddhist temple Point of Interest icon marks. The new POI is a western style gravestone with a flower, but the new icon names are in English, not Japanese. As they appeared to be duplicate Point of Interest information I reported them as duplicates which is not easy to do in the current Apple Map problem report mechanism.
Soon the new icons were everywhere and I realized that Apple Maps was attempting to mark cemeteries inside temple compounds but making a mess of it: randomly labeling temple halls as cemeteries instead of correctly identifying cemetery areas in temple compounds or nearby in separate plots of land. As you might expect there are also problems with the POI information, web links don’t always work, addresses are incorrect for contacting cemetery offices, etc. And then there are user ratings.
As a rule Apple Maps locks user ratings for public and religious institutions, limiting them to places of business (restaurants, etc.). This is the sensible and right thing to do. Unfortunately the new cemetery POI allows user ratings. I can only imagine this is a system error that needs to be fixed.
The whole affair is classic Apple Maps Japan: Apple signs up a new POI data provider but doesn’t vet any of the data quality, loads it into the system and boom. Duplicates and mistakes all over the place, literally, that can stick around for years. Currently Myohoji temple in Koenji has: 2 manji POI, one from Recruit Jalan that marks the temple office, one from another public based source that marks the cemetery, and 1 new English only cemetery POI icon that marks a nice little stone lantern in front of the main hall.
It’s a mess that could have been avoided with a minimal amount of data verification and vetting, not even checking to make sure the data is localized for Japanese. Wasn’t the new Apple Maps supposed to fix this? I guess Apple doesn’t consider it a problem. I say it again, the more I use iOS 15 Apple Maps, the less I like it.
Reviewing Apple Maps is impossible because it’s not the same product everywhere. The iOS 15 Apple Maps users get in California is completely different from the Apple Maps users get in Japan. The vast collection of services under the Maps umbrella is such that a comprehensive overview would require separate reviews of each category and country: (1) Basic Directions: driving, transit, bike, walking, (2) Search: pre-canned Nearby, Point of Interest, etc., (3) Two different versions of Look Around, (4) Guides, (5) Last but not least: cartography design and map data quality.
The reason for this of course is that much of Apple Maps is outsourced, very little is collected in-house and created by Apple. Apple uses many different local data suppliers of varying quality to deliver most map services for each country. Regions outside of major metropolitan areas only have a small sub-set of those services.
For this iOS 15 Apple Maps non-review, I’ll limit observations to a few features in Japan, or lack thereof. Before diving in it is important to be acquainted with the basic longstanding quality problems that Apple Maps Japan has suffered from:
Extremely uneven quality from various Point of Interest (POI) data suppliers
Poor vetting and coordination of 3rd party supplied data on the Apple Maps system side (duplicates, missing localization, etc.) with no viable way to report many kinds of errors.
Poor Japanese typography, specifically unfamiliarity with or unwillingness to accommodate and optimize non-roman character sets like Kanji that have special rules and needs for legible display.
No real-time transit schedule data integration, weak rural area transit direction support
I created a similar feature availability chart to O’Beirne’s one, focusing only on Japan and clearly separating out Apple in-house and 3rd party supplied data. Transit directions are the only nationwide available feature beyond fundamental drive and walking directions.
iOS 15 New Cartography All countries, more or less, get the Apple Maps ‘new look’ cartography (but not the ‘New Maps’ Apple collected data) which everybody seems to either love or hate neatly summed up in the above Twitter timeline screenshot. O’Beirne never delivered his long promised, repeatedly postponed iOS 15 cartography review opus. This limited overview will have to do.
Let’s start with the basic new UI elements. iOS 15 Apple Maps has 4 views compared with the 3 views of previous iOS versions: Explore, Driving, Transit, Satellite. Explore is new and serves as the default view for exploring details and Points of Interest (POI) in full glory, or drowning in gory details…depending on your point of view.
Explore attempts to limit POI clutter with a new map design element: the ‘micro POI’. Micro POI are textless small dots using the same POI color scheme that tells the users there is more information available by zooming in. It’s a nice idea that Google Maps cribbed and implemented in better (bigger, higher contrast, easy to see) fashion that Apple.
The micro POI failure in Apple Maps is due to another new map element: highlighted commercial areas. Google Maps has highlighted commercial areas with a slightly different background color for some time. Apple Maps now highlights these areas with a pale orange background color that separates it from the standard grey background of non-commercial areas. Unfortunately the commercial POI color is also orange…so you end up with orange text on orange background. Micro POI look better in Dark Mode because the different background color adds most contrast. Hopefully Apple will continue to improve their new design to match the clarity and high contrast readability of Google and Yahoo Japan.
Japanese typography problems remain The new cartography is a mixed bag on the colored Kanji typography front. Dark mode has improved dramatically but regular light mode still suffers from low contrast where the text color is almost the same as the background color. And Apple Maps still does ‘fukuro moji‘ wrong, there are too many times where there should be a black outline instead of white to make the text label readable. This issue is the perfect opportunity for AI that intelligently delivers the best display typography whatever the background is. Google Maps is remains miles ahead here and also respects user dynamic text size and bold text settings which Apple Maps completely ignores.
Transit Improvements En-route disembark notifications are finally here but in my extensive testing, I found the design strangely inconsistent and disembark notifications unreliable. First of all Transit directions take over the screen like driving directions but only when set in iPhone but not, Apple Watch. Transfer and destination notifications are non standard app only banners that are also work differently on Apple Watch: they only show when Apple Maps is in the background.
The notification mechanism itself is GPS based and doesn’t work well in subways or big stations like Shinjuku that have notoriously bad GPS reception. Most of the time I get ‘next station disembark’ alerts after the train pulls out of Shinjuku. It’s the same story for Ikebukuro, Tokyo, Shibuya, and other major stations.
Transit directions now includes train car exit information, but real time transit and train crowding information is still missing. All of these have been on Google Maps Japan and Yahoo Japan Maps for some time and the UI is much more useful for searching transit route options.
One last time I’ll close out this post and Apple Maps coverage with some final thoughts on the Japan product. Apple Maps reaches the 10 year mark in 2022, the ‘New Maps’ effort will be 4 years old. Things have improved for some regions but the overall level of fit and polish feels the same because the same old iOS 6 era problems lurk under the new candy coated surface. The more I use iOS 15 Apple Maps, the less I like it.
The basic malaise of Apple Maps in Japan is focus. The product team thinks that throwing questionable new features into the mix, the new cartography design, Look Around, etc., make a better product. They don’t. They don’t because each new feature is not best in class and/or doesn’t address the needs of the region. The result is a highly integrated collection of mediocre mini products and services. It doesn’t add up…the total is less than the sum of the parts.
Look Around for example: Tokyo data is from 2019 and has not been updated since then (as of this writing in October 2021) and it’s a confusing mix where some Tokyo Look Up areas incorporate POI information and some don’t. Tokyo and other major cities change quickly but the image collection effort remains very limited compared to America, Europe and Australia, Look Around isn’t keeping up, expansion is extremely slow. Guides remain an English only option, Indoor maps don’t include stations…and so it goes.
Compare that to the success of the highly focused Apple Pay Japan, a product that changed the Japanese payments landscape. Jennifer Bailey’s team built a very strong foundation and improved it from there. Instead of spreading themselves thin, Apple would do better to put new features on hold and focus on the basic foundation. Because until that happens, Apple Maps Japan, a product that refuses to name the Sea of Japan, is going nowhere.
With so little real news to write about these days, I’m trying out a weekly digest format instead of individual itty bitty posts. Sticking with a mundane regular schedule is also good practice, we’ll see how it goes.
Tokyo 2020 TP Transit Card Foreign media (already in Japan as opposed to those coming for the event who are limited by protocols for the first 14 days) covering the Tokyo Olympics were issued a special ‘TP Card’ limited transit pass covering Tokyo region transit July 10~ August 11. Dan Orlowitz who covers sports for the Japan Times tweeted some pictures of the pass. Look carefully at the transit gate display screen, there are some very interesting things going on: (1) The display language is English (nice touch), (2) The card balance is 0. The card itself is issued by JR East and is a Suica commuter card with a 1 month pass and the balance turned ‘off’, that is to say that TP Card numbers are ‘block listed’ for any recharge function.
The TP Card shows a way forward for Transit IC (Suica, PASMO, etc.) that started with Welcome Suica: more flexible options, discount and special passes for all kinds of users and uses. The next important step will be getting these, along with 2 in 1 Region cards, on mobile.
Is Apple Pay Overrated? What technology works and doesn’t work for people in everyday life is always a fascinating subject. Mike at Tech702 asks a good question: is Apple Pay overrated? For Mike in daily Las Vegas life, yes Apple Pay is completely overrated. I saw much of the same during my Salt Lake City summer stay in 2018, although Smiths grocery had just started taking Apple Pay at the time. Did they pull the plug? It’s a good reminder that retail chains and banks in America switch loyalties without notice and the payments infrastructure is all over the place, witness Targets changing their accepted credit card lineup when I was in Salt Lake.
Some snobby Europeans like to look down on America and other places they perceive as not being up to speed with contactless payments. The truth is when Japanese journalists like Junya Suzuki take a good look at state of European contactless payments, it’s not so great either. The state of contactless payments around the world is still very much a touch and go thing.
iOS 15 Beta 3 Score Card iOS 15 reached beta 3 last week. Here’s how it’s panning out:
Apple Maps new cartography continues to evolve. Japanese roads were decolorized, railway lines are different and drawn in harder to see light blue. Overall I think dark mode is works better than light mode (better contrast, easier to pick out details, etc.). See Justin O’Beirne‘s page for details. Transit Notifications are also improved slightly but still only work for surface transit. Forget about using it on the subway. Despite the fancy redecoration Apple still refuses to label the Sea of Japan (since 2020). Unnecessary, dumb and insulting.
Weather App: still only shows temperature maps which I think are useless. Forget about precipitation which is the killer feature for any weather app worth using. Air Quality doesn’t apply to Japan as there is no national standard.
Last but not least, Apple Music and Apple TV are basically useless in iOS 15 b3, more 3rd party app are crashing too. Hopefully b4 will be stable.
Ossan’s Love in Hong Kong? Just when I thought the Ossan’s Love franchise had run out of gas, it seems the Hong Kong version of the Japanese series is also a hit and making waves instead of giggles, although calling it “sugar-coated marijuana” is pretty funny. If the Hong Kong version is anything like the Japanese one, it is sugar-coated silliness. For my money the other Japanese hit gay themed series ‘What did you eat yesterday?‘ was not only a lot more engaging, funny, serious and thought provoking, it was also useful as a cooking show. Kinda like Shinya Shokudo (Midnight Diner) with better interior decorating and worth the time investment.