Apple Pay nanaco – AtaDistance

I always like Sachiko Watatani’s articles, she always has practical insights other journalists seem to miss. Her quick review of Apple Pay WAON and Apple Pay nanaco is no exception. As a long time user of WAON and nanaco on Osaifu Keitai, both feature phone and Android, the additions of WAON and nanaco to the Apple Pay Japan e-Money lineup completes it enough for her to migrate to iPhone for daily use. On the face of it both cards are almost exactly alike, they work the same and have the same ¥50,000 balance limit. Wanatani san explains the differences.

Transferring a standard rainbow nanaco card and creating a new WAON in Wallet is a breeze. Creating WAON requires adding a minimum balance of ¥1,000, however one of the nice things about doing it with WAON app is you can create a ¥0 balance card, same for nanaco app.

	nanaco transfer	nanaco creation	WAON transfer	WAON creation
Wallet App	Yes (standard rainbow cards)	No	Yes (Blue, GG, YuYu cards)	Yes (Blue only)
iOS Apps	No	Yes (standard rainbow card)	No	Yes (Blue and custom region cards)

WAON has the most options and no sign-up Wallet creation. A unique WAON app feature is custom region WAON cards, AEON donates part of the transaction purchase to the selected region of the card. There are 159 varieties of custom region WAON. The unique feature of nanaco app is card migration from Android to iPhone. It’s a oneway migration. Watatani san makes the same observation I did yesterday that a nice feature of nanaco card in Wallet is that is displays both balance and points saving users a trip to an outside app.

The big feature for both cards is the Apple Pay recharge backend. VISA brand is the odd man out, again, but mastercard, JCB and American Express credit/debit cards are all good. Users can also set auto-charge options using Seven Card in nanaco app and AEON cards in WAON app. Watatani san is the only review to mention the very unique feature of Apple Pay WAON: parents can setup a WAON card using the Apple Watch family setup option and recharge a child’s WAON card remotely via Messages.

First announced as ‘coming later this year’ in August, Apple Pay WAON and Apple Pay nanaco launched today October 21 JST. The popular prepaid e-Money cards are two of the last big three holdouts that have been on Osaifu Keitai mobile phones for some time: 2005 for Edy (now Rakuten Edy), 2007 for WAON, 2011 for nanaco. Google Pay support for all three was added in 2018.

Basic features
Apple Pay WAON and nanaco require iPhone 8 or later running iOS 15, Apple Watch 3 or later running watchOS 8 and Apple ID set up for two-factor authentication. The cards are similar to rechargeable Suica and PASMO however there is one important difference: they do not support Express Mode and require Face • Touch ID when making payments. This is because the maximum stored value limits for WAON and nanaco cards is ¥50,000, much higher than the ¥20,000 limit for Suica and PASMO.

WAON and nanaco support direct Wallet adding and plastic card transfers without an app. Users outside of Japan can add WAON and nanaco directly in iOS 15 Wallet with foreign issue credit/debit cards.

This is big and also an Apple Pay exclusive as plastic transfers are not supported on Osaifu Keitai • Google Pay. Once a physical card has been transferred it cannot be used, just like Suica and PASMO. Mobile card migration from Android devices is also possible via the apps. Card creation is ‘free’ compared to the ¥300 deposit for plastic cards bought at stores but plastic card transfers to Wallet do not refund the deposit, unlike Suica and PASMO that refund the plastic card deposit automatically to the balance.

Remote WAON recharge with Apple Watch Family Sharing
Even so, plastic card transfer is a very important point for younger users (Apple Pay in Japan can be used ages 13 and above) to load cards into iPhone and recharge with cash instead of credit cards. There is a unique feature of Apple Pay WAON when used with Apple Watch Family Sharing: remote recharge. This was demonstrated at the Apple Pay WAON launch media event and appears to be very similar to Apple Pay Family Sharing via Apple Cash using Messages. This is a first and unique to Apple Pay WAON. I’ve pointed out that Suica would greatly benefit from just such a feature.

Apple Pay WAON features Family Sharing remote recharge via Messages

What took so long?
One reason it has taken so long for WAON and nanaco to join Apple Pay despite the ability to do so since the introduction of FeliCa capable iPhone 7 in 2016, is the account creation process for digital wallet cards. Mobile WAON and Mobile nanaco on Android require a cumbersome registration process when adding these cards in Google Pay Wallet.

Registration is something Apple doesn’t allow for direct Wallet card adding. Apple certainly had to do a lot of negotiating with AEON and Seven & i Holdings to get them on board with the plan but the benefits are obvious: user privacy when adding WAON and nanaco, and the huge number of plastic WAON and nanaco cards out there that can be transferred. Those cards finally have an easy migration path to mobile on iPhone.

But why now? The Japanese mobile payments market has been on a migratory path since the release of Apple Pay in 2016 which pulled all the various FeliCa payment threads into one slick and convenient service. This development, plus the VISA JP/SMBC feud with NTT Docomo, created an opening for code payment platforms wannabes with every tom, dick, yoko and harry creating their own ‘〇〇 Pay’ service and app.

Seven & i Holdings crashed and burned with their 7Pay disaster, meanwhile AEON launched AEON Pay code payments in August with the iAEON app that follows the Toyota Wallet model. That model is what every Japanese payment player is aiming for: a virtual financial service account with multiple payment options: NFC payment cards, code payments, reward points and so on, that lock users to their economic zone of choice (Rakuten Point, NTT docomo dPoint, SoftBank PayPay, WAON Point, etc.)

So the old reliable plastic e-Money cards are being repositioned as one payment option of many in sleek modern digital swiss army payment apps. To make this strategy work, the cards needed to be on Apple Pay. Unfortunately the very long delay getting WAON and nanaco on Apple Pay means they are less important now than if they had launched back in 2016 along with Suica. People always lay any delay blame on Apple and transaction fees, but my take is the account sign-up for mobile part and user privacy was the major sticking point. On the nanaco side, the 7pay code payment fiasco was also a major distraction as they planned to ditch the JCB managed nanaco card for their in-house QR.

The new iOS 15 Wallet e-Money category will have uses in other Apple Pay markets

As always it will be interesting to see how the situation evolves. One thing for sure, it’s only a question of time before the last holdout Rakuten Edy comes to Apple Pay…’if’ is no longer an option.

Apple Pay WAON / nanaco gallery