Ken Bolido recently bought a Washlet for his employer Austin Evans. The Twitter video of the unveiling unlidding is funny but got me thinking: what’s the toilet tech gap at other gadget sites? Inquiring minds want to know. It’s hilarious to think that all those high tech review sites with high tech equipped studios, have low tech toilets.
Alan Booth’s The Roads to Sata created a modern English language book genre, Disappearing Japan. It’s an endangered species that has been disappearing for decades, aka “the real Japan.” Whatever that is.
I read Roads to Sata long ago and liked it, but that was before I had experiences to compare, i.e. a frame of reference. Later on after many adventures working summer mountain lodges in the Southern Alps I read Booth’s companion book Looking for the Lost: Journeys Through a Vanishing Japan and liked it, much less. Travel books and writing are like travel companions, most of them drive you crazy, only a rare few make truly good life long companions. After 30 years in Japan I don’t care to travel with Alan Booth anymore or emulate his gimmicky patchwork style that mixed evocative narrative hooks with black comedy, embarrassingly wrong cultural “insights” and a decidedly narcissistic take of Japanese history that cleverly camouflages good old western style cultural snobbery as ‘outsider viewpoint’.
The Alan Booth Japan travel writing style is alive and well in Craig Mod’s I Walked 600 Miles Across Japan for Pizza Toast, it shares the same kitschy patchwork walkabout formula explaining Showa era Kissaten culture. It’s not my cup of coffee but it’s a fun informative read for people who don’t know Japan or haven’t lived here long. Brushing past a few embarrassingly bad ‘hooks’ like the Pachinco mamas leaving infants in the car parking lot reference, old timers probably see a different narrative lurking in discarded details like the abandoned but unexplained karaoke parlor coin laundry picture, a quirky Gifu sight familiar to anybody who knows that area and history.
Kissaten culture will not disappear. I like pizza toast, blend coffee, neapolitan ketchup spaghetti, green cream soda with a glow in the dark maraschino cherry, oshibori and nice clean glass ashtrays. Lots of people do and the growing number of older people in Japan with lots of time to kill need places to go. I remain hopeful that visitors to Japan will venture out of overpriced Starbucks and discover the joys of classic Japanese Kissaten.
Train station posters promoting safety and good manners are a stock item in Japan and are all about promoting safe transit. No drunk naked Halloween partying Aussies on the Yamanote line for me please. Boring, punctual, safe, fast transit is all I want.
Manner posters are usually humorous and light hearted. It’s easier to keep good manners when you can laugh at yourself. The latest JR East effort is along the lines of ‘don’t be a bird brain’ that plays on the different meanings of the Japanese word ‘toori’ which can mean bird, street, or on time. Japanese love word play and are well aware that, ‘Manner de Keep’ is not grammatically correct anything, it’s just fun and catchy.
And the message is a good one: don’t be a bird brain and walk around while looking at your smartphone. It’s dangerous. Put it away and pay full attention to your surroundings. That will help everybody be on time.
Summer is here and the increasing number of Apple Pay Suica inbound tweets are fun to read as always. I saw inbound in action recently at a local station NewDays, 2 Chinese women walked up to the checkout and asked in English “Can we pay here with this?” One was waving a Suica card, the other waving her iPhone. People really appreciate the ease and speed of Suica Express Transit.
However, there are still lots of times on the road when you come face to face with the so called ‘curse of Japanese cash addiction’, and the fact that, even though things have changed a great deal since Apple Pay arrived in Japan, there’s still a long way to go.
I had the that kind of experience recently coming back from Minobu on the Keio Highway Bus. That particular bus has a 10 minute rest break at Shakado Parking Area just outside of Kofu on the Chuo Expressway. There’s barely enough time to dash to the restroom and grab a drink for a long congested crawl to Shinjuku Bus Terminal.
Like many Japanese highway rest areas, Shakado offers delicious looking local specialties. Kofu is a well known for it’s delicious fruits, the Shakado cafeteria softcream fruit parfait looked too good to pass up. With 6 minutes to spare I hunted for the softcream button on the meal ticket machine, which was Suica compatible, but couldn’t find it. I asked one of the staff and they pointed to a separate smaller ticket machine that was just for softcream, a separate stall vendor, and not only was it cash only, it was coin only.
Fortunately I had lots of coins that day, a rarity, but pitied another poor westerner wandering around obviously interested in that delicious looking softcream without a clue how to buy one, but I was out of time and dashed for the bus. With a softcream fruit parfait. It was delicious.
After 2 years of writing about cashless/contactless trends, I think I have finally hit on the perfect index for Japan: The Softcream Cashless Index (SCI). Nothing is more regional, seasonal, ubiquitous, cash only and delicious as the endlessly glorious variety of Japanese softcream. Sure, MiniStop has pretty good softcream and all the cashless options like Apple Pay Suica, but those parking area seasonal regionals like Yamagata Cherry softcream (to die for) are always cash cash.
On a scale of 1~10, I put the Japanese national SCI average at 2. Softcream stalls are the worst candidates for the usual cashless options: credit cards/FeliCa/QR etc., because they are mostly one person operations, or side stalls of larger retail operations. Nobody wants to invest in cashless terminals, or even cashless ticket machines, for such mundane, low priced, low margin softcream side business. If softcream can be made cashless, Japan will truly be a cashless nation.
The NFC Tag Apple Pay Option The ideal cashless payment infrastructure investment for softcream operations is no investment at all. This is why meal ticket machines are so popular in Japan for food serving businesses: they eliminate the cash register all together, the staff can focus on serving customers instead of wasting valuable time babysitting customer payments.
The process leverages “Core NFC,” enabling an iPhone to scan an NFC tag that launches an app or a website, so users can skip the step of downloading an app when accessing a new service, Bailey explained.
“There’s no app requirement and no requirement to pre-sign up,” Bailey said, describing how Bird is using the technology in a pilot, with Apple Pay’s “pay load” automatically working to establish the account information to set up a one-time purchase. “It’s so much easier for new users to get into these services very quickly,”
For NFC Tag Apple Pay to succeed in Japan, it has be offered through major payment providers like J-Mups or Recruit AirPay (who already provide regular terminal based Apple Pay), who can package it together with their cloud backend and an app. From the softcream vendor side, all they need to do is sign up for NFC tag payment service via the setup app and receive a free NFC tag and logo. And that’s it, they are in business.
The concept is similar to the SmartPlate demo only more streamlined. It has to remove all payment involvement from the softcream side, just like a meal ticket machine. The only thing they need to do is look at a screen to confirm payment.
In lieu of Google Pay offering a similar NFC tag payment scheme, the payment provider could conceivably offer an Android app to include that platform but this breaks the Jennifer Bailey rule: no app, no sign-up. This rule is what sets NFC Tag Apple Pay apart from QR Code pay services who want you to sign up in an app to get your personal data. This rule will be the reason for the success of NFC Tag Apple Pay.
Can it change the Softcream Cashless Index? If Apple and their Japanese payment partners can replicate the hands off, no cash register, no brainer experience of Japanese meal ticket machines with NFC Tag Apple Pay, definitely yes. There’s only a year to go until the hot summer Tokyo Olympics but if the SCI average can make it to a 5, or more, that would be a huge tasty success and invitation to eat your way across Japan without a wallet.
In case you missed the Showa era and ‘The Best Ten‘ tv parade of Japanese pop, you missed a lot of fun. And if you missed the Showa and Pink Lady era, you might be scratching your head while cultural references fly over it watching the latest TEPCO web commercial:
And now here is the real thing…right down to the side feather headband (apologies to viewers outside of Japan who might not be able to share in the fun…the mini skirts were very mini back then):
An interesting tidbit: the gimmicky Pink Lady choreographed moves were carefully aimed at school kids and a huge success. Pink Lady was far more popular with elementary school kids who were into the dance steps and hand moves than older age groups.