Japanese eSIM for iPhone XS/XR from IIJmio

Japanese carrier eSIM support for iPhone XS/XR has been completely absent compared to other country carriers. This is about to change finally, on July 18 IIJmio released their beta eSIM product announced earlier this month that offers 6GB of Docomo LTE/3G network data starting at ¥1,520 a month. Voice calls and SMS are not supported, only SIM free or SIM unlocked carrier devices can use the service.

The service is aimed at customers who want to use Docomo, KDDI, SoftBank carrier plans for voice and SNS, and use the IIJ eSIM for cheaper monthly data. The produce is listed as ‘beta’ but IIJ is offering kickoff campaign incentives for signing up through August 28. Hopefully this is the start of more domestic eSIM offerings from Japanese MVNO operators and carriers.

In separate but related news, KDDI announced more overseas roaming coverage for their GigSky eSIM offering.

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NTT Docomo Celebrates Osaifu Keitai 15th Anniversary

It all started today, July 1, 2004, when NTT Docomo launched the iMode FeliCa mobile wallet, called Osaifu Keitai in Japanese. It was the world’s first mobile payment platform, a tremendous achievement and forerunner to the Apple Pay and Google Pay services we have today. To celebrate the anniversary Docomo has lined up a bunch of point campaigns for all the Osaifu Keitai payment networks: Mobile Suica, iD, QUICPay, WAON, nanaco, Edy. Unfortunately Apple Pay users are only eligible for iD and QUICPay (details will be available later).

Docomo also has a nifty anniversary page highlighting all the Osaifu Keitai payment networks, when you tap or click the payment icon it plays the feedback sound you hear at the register. The Suica sound is the original one we heard way back in 2006, which you don’t hear anymore. It’s a fun way to celebrate the trailblazing mobile payment platform that Docomo and Sony invented.

Dear Jennifer Bailey

Dear Jennifer,

Congratulations on the success of Apple Pay in Japan! The success is all Suica of course, but it was a very smart move and Apple Pay has transformed the Japanese payments market like the arrival of Commodore Perry’s Black Ships. The market is a hot fun mess with plenty of opportunities. Here is another one.

I love coffee. So do Japanese. In Suginami City Tokyo, coffee shops, cafes and kissaten are always packed with people spending money who don’t like Starbucks. No doubt you know that Starbucks continues to stonewall Apple Pay here, but there is a nice end-around play to win that game. Did you see today’s news announcements from Docomo and Doutor that starting June 3 Docomo d POINT rewards will be given and accepted at all Doutor Coffee shops? That looks boring but believe me, it’s huge.

It’s very simple: cut a deal with Docomo and put a contactless version of the d POINT rewards card on Apple Wallet, just like PONTA. Don’t stop there. Put the Doutor prepaid card on Wallet too. After all it’s just MIFARE like the Student ID cards, and since Doutor is putting out a Dotour App for card online recharging on April 22, the backend system is in place for a Wallet version.

With those cards in Wallet, lots people who have not used Apple Pay in Japan would start using Apple Pay. Kind of like Apple Pay Suica for coffee lovers who don’t use Suica. It would be cool and cutting edge for customers to earn d POINT rewards at Dotour Coffee Shops just by paying with Apple Pay, again just like earning PONTA rewards at Lawson. But reward points for drinking coffee is the real incentive, and the payoff. I guarantee it would strengthen your hand with Starbucks in a big way, and help Docomo sell more iPhones. That would make both Docomo and Tim very happy.

Think about it. Seriously.

Love and Kisses,
Ata Distance

Yes, iPhone Carrier Subsidies in Japan are Officially Dead: New Docomo Data Plans

The writing has been on the wall for over a year now, and sluggish iPhone XR sales only confirmed the fact, that iPhone carrier subsidies in Japan which have defined the industry since 2008, were dying. Today’s Docomo announcement unveiled new plans that discard all the complexity of previous plans like ‘FOMA’, ‘Xi’ and ‘docomo with’ all of which disappear on May 31, with 2 simple choices:

  • Giga-Ho: ¥4,980 a month for 30GB
  • Giga-Lite: ¥1,980 a month for 1GB with other date tiers available, 3GB@3,980, 5GB@4,980, 7GB@5,980

Docomo customers can apply for the plans from the Docomo web site or a Docomo shop starting May 22, service starts June 1. There are many configurations and new options available, from home internet bundle discounts to new family data sharing. And it looks like tethering fees are gone. Depending on the configuration savings can be as large as 40% compared to previous plans.

At first glance customers will still need to do some homework via the online cost simulator (something that Japanese love to do), or visit the nearest Docomo shop to find the configuration that fits your needs while giving the best discount. This is just part 1 of the continuing saga of data plans without subsidies. At the end of the announcement Docomo said stay tuned for more. KDDI au and SoftBank should be announcing new plans soon, and we’ll get Docomo part 2 when the new iPhones come out this fall.

Unlocking JP Carrier iPhone SIM Lock

All Japanese carriers offer free SIM Lock unlocking service 100 days after purchase or 100 days after a previous SIM Lock unlock of the same contract mobile number, which ever comes first. Day 1 iPhone XS users are just past the 100 day mark, I successfully unlocked my Docomo iPhone XS SIM today. You can do this at your local carrier store for ¥3,000 but it’s free when you do it online via My docomo, My SoftBank, My au. Have your iPhone IMEI number ready: go to Settings > General > About and scroll down to the IMEI number to copy it. Be sure to remove any spaces between number groups so it is one unbroken number string.

I don’t know about SoftBank or au. Docomo is a little sneaky because they hide the SIM Lock removal option in the iOS My docomo app. You can only access it from My docomo web site. The page and procedure is Japanese only but there is an outline of the procedure and conditions in English. Here are screenshots of the process in case you get stuck.

Copy the IMEI number (no spaces) here
Confirm the SIM Lock unlock item is checked> in the lower box click the blue URL for Terms and Conditions then check the blue box item directly below.
Confirm your email to receive confirmation
Confirm the iPhone and IMEI information and email address them click/tap the final button to process the SIM Lock unlock procedure.