JRE POINT Reboot

The JRE POINT website and apps (iOS•Android) received a makeover on August 29. The purpose of the reboot was to increase security with Face/Touch ID login, and add some long overdue features such as removing the single Mobile Suica registration limit. With the new service, account users can register up to 20 Suica cards of any type and also share JRE POINT with other JRE POINT ‘family’ member accounts.

As with all JR East online services that get a reboot, things did not go very well. The first 48 hours were full of glitches and the app basically did not work for many people. After a few update patches things are working for the most part, the JRE POINT iOS app is currently 3.0.4 but still needs some fixes as auto login only works half the time. By far the best new features are the ability to add more than one Mobile Suica card, handy for families, as well as point sharing although it’s rather cumbersome.

From a UI perspective, JRE POINT app is very similar to Eki-Net in that the UI jettisons native iOS and Android controls for a clumsy web UI. The only reason for using the app instead of the web site is to use the JRE POINT barcode at checkout and play the stupid little games for extra JRE POINT. The Face/Touch ID login support is less appealing than you might expect, it’s only used in lieu of the 6 PIN code to access point transaction history, or change login ID and password.

I’ve updated the JRE POINT guide for the new features and UI. Let me know if you find anything missing.

Phishing scams target JR East online services

The Council of Anti-Phishing Japan has issued a warning of email phishing scams targeting JR East Mobile Suica, Eki-Net and VIEW credit card services, following earlier warnings posted on the JR East site. The phishing scams send email or SMS messages that target user accounts, credit card and 3D Secure information.

Mobile Suica account and credit card information can only be entered and edited in iOS Suica App or Android Mobile Suica App. Eki-Net account information access in Eki-Net App or website requires a one-time password send to the account registered email.

The Council of Anti-Phishing recommends using the email spam filter to remove phishing emails before they land in your email inbox as there are numerous phishing scams targeting payment services. Users report that iCloud spam filter does a good job of filtering out phishing emails.

Here are some screenshots taken earlier but the scammers are are constantly tweaking their sites to mimic official JR East online service sites.

Mobile Suica is now the default Japanese corporate transit card

After posting about the surprise rise of Mobile Suica payment use it occurred to me that I failed to take the corporate transit angle into consideration. COVID has been hard on transit companies in many ways, especially now that there is much less need for commuter passes. But it has also been kind to Mobile Suica in unexpected ways, the appeal of Express Mode for transit and purchases that doesn’t care about face masks is undeniable, and Transit IC mutual compatibility lets Suica work as a national transit card. Japanese corporations are leveraging this last point as Mobile Suica takes care of nationwide corporate transit needs, and takes care of the travel expense accounting.

While there isn’t a need for dedicated commuter passes for people working remotely, companies still need to reimburse employees for travel they still need to do. Calculating and reimbursing plastic transit cards is a pain as it is for paper tickets. Mobile Suica as corporate transit card has several advantages here, it works nationwide for regular transit, for Shinkansen eTicketing (EX, Eki-Net eTickets, Touch and Go), for travel incidentals (taxi, meals, etc.), and it is much easier to pull itemized travel details online from Mobile Suica accounts.

The biggest advantage of Mobile Suica is SmartGo Staple and SAP Concur online integration with live JR East Suica transaction records for much easier corporate travel expense accounting. SmartGo is particularly compelling as it matches Mobile Suica account expense reporting with a corporate VISA prepaid card option, removing the need for monthly employee reimbursement. This matchup of SAP, SmartGO and Mobile Suica has made Suica the default transit tool for COVID era corporate Japan.

Real world Eki-Net impressions

I finally had the chance to use Eki-Net app, aka Eki-Net 2, eTickets (JR East Shinkansen) and Ticketless (JR East Express Trains) reservations on several trips recently, a real world workout. After a shaky launch in March 2020, followed by a major system upgrade in June of this year, the foundation is in place and JR East is going all out to promote Eki-Net for the year-end travel season that will see a considerable uptick compared to last year’s ‘stay home’ and stew regimen. I posted an Eki-Net 2 overview in June that covers the basics, this post is a short followup of impressions.

Using Eki-Net eTickets at the transit gate is clean and easy as the JR East promo videos. The messy part is creating an Eki-Net Japanese online account that is completely separate from your Mobile Suica account and your JRE POINT account. They all link together but are all separate with separate login names and passwords. This is the weak point of using JR East online services, there is no single master login system ID service like Apple ID or Google Account.

Once the Eki-Net online account is setup, with a VIEW credit card duly registered for maximum JRE POINT, using the bare-bone iOS Eki-Net app is a snap. Japanese user reviews of the Eki-Net app are overwhelming negative, but I found the app covers the basics well enough for what it is designed for: finding a discount reservation for your travel date, choosing a seat, purchasing the eTicket and assigning it to a designated Apple Pay Suica (or PASMO) card, or cards if your are purchasing for more than one. Group eTicket purchase and Transit IC card assignment are very convenient features.

My only real quibbles of using Eki-Net boil down to two feature requests.

  • Apple Pay Support: back in the Suica App Shinkansen eTicket days, you could purchase tickets using Apple Pay or the Suica App registered credit card. Both were convenient. Eki-Net does not support in-app Apple Pay. You make purchases with the app and have to confirm the purchase with the registered card CVV number for security purposes…a pain in the butt, pull out the physical card every time because I never can remember the code. Apple Pay in-app purchase would be great to have and it should be easy enough to arrange the backend so that Apple Pay VIEW purchases earn JRE POINT automatically.
  • Notifications: in the current version of Eki-Net (v2.1.5) train time notifications are basically email only, once when you make the reservation, another email before train departure and a final email notification when the assigned Apple Pay Suica card or equivilant goes through the Shinkansen gate. There is a link to add the ticket train boarding day/time as a calendar event that does in a pinch, but I would also like to have regular and robust native iOS notification support. For me there is nothing so handy as Apple Watch haptic notifications.

Eki-Net works well enough as is, but having Apple Pay in-app support and iOS notifications would significantly improve the app experience. There is a lot of room for other improvements: it would be great to have smooth integration with other eTicketing services for private rail and other JR Group companies (EX, etc.). Suica is celebrating it’s 20th anniversary this year, Eki-Net is at anniversary #21. The current state of Eki-Net App and eTicketing makes it clear the mobile ticketing journey is just beginning.

JR East Eki-Net overview: will mobile ticketing go mainstream with v2.0 JRE POINT integration?

Waku-waku for new Eki-Net? JR East wants to make travel ‘waku-waku’ fun and romantic again like the Showa ‘Full Moon’ campaign era when JR Group ticketing was unified.

One unfortunate legacy of the Japanese National Railways (JNR) breakup and privatization in the late 1980’s was a fragmented ticketing system. The JNR paper ticket system worked very well. I was always impressed how you could go to any JNR Green Window ticket office and the all knowing agent would give expect advice and deftly punch up tickets to anywhere, in any configuration, even covering private rail.

The JR Group model fell apart in the internet era with online ticketing services, Suica and compatible Transit IC cards limited to separate JR Group regions. JR Group ticketing for paper, but not for mobile. What got broken doesn’t get put back together easily though it desperately needs to.

Last weekend the 20 year old JR East Eki-Net online ticket reservation system, older than Suica, got the ‘renewal’ overhaul advertised back in March. The main aims are to reintegrate JR Group tickets into one slick consistent UI instead of a swamp of sub-menus, and integrate JRE POINT that replaces the old cumbersome Eki-Net point system. The overhaul also repositions Eki-Net from a limited ‘nice but I’ll stick with paper’ online purchase option to a standard way that JR East wants people to buy all train tickets, both paper and mobile.

While eTickets have been in place since March 2020, Eki-Net 2 is the first serious step towards eliminating legacy mag-strip paper tickets and drastically reduce the number station ticket offices in favor of online mobile ticketing. The first stop for all JR East ticketing is now Eki-Net instead of lining up at a station ticket window.

There are 2 Eki-Net flavors: (1) the full comprehensive Eki-Net Web version optimized for desktop and smartphones offering mobile tickets, paper tickets, car rentals and tour packages like the classic 2nd honeymoon ‘Full Moon’ campaign for retiree couples, (2) Eki-Net App that only offers JR East eTicket and Ticketless mobile options.

The Eki-Net web site covers every ticketing feature, the mobile app is limited to mobile tickets.

What exactly is mobile ticketing?
To understand the aim of Eki-Net it’s important to know the basic ticketing categories:

  • Suica (Transit IC cards) pays the distance based fare using the Stored Fare (SF),
  • eTickets are cloud account Shinkansen ticket bundles that include the end to end distance fare plus the express • seat reservation charge, they are attached to the Suica or Transit IC card via the card number but do not use SF
  • Ticketless is a mixed mode that combines a cloud account express • seat reservation purchase for regular express train seating used in combination with Suica or Transit IC cards for basic fare.
  • Touch and Go is a ticketless Shinkansen option that uses Suica and Transit IC cards for non-reserved seat Shinkansen travel in a pre-determined area, basically the whole JR East network

What’s new in Eki-Net 2?
Suica plays a central role in Eki-Net mobile ticketing. 2021 is also the 20th anniversary of Suica which has evolved beyond its commuter pass origins to encompass eMoney payments, mobile devices, Transit IC mutual compatibility and more.

In recent years Suica has gained another role as an all purpose mobile transit card hosting Shinkansen eTicket from JR East and SmartEX from JR Central. The challenge facing JR East is migrating the vast array of special ticketing and discount fares schemes from paper to mobile. Let’s take a look at the new banner features advertised for Eki-Net 2 and examine how JR East is doing this.

JRE POINT Integration
The integration of JRE POINT is the biggest new feature and illustrates JR East’s intention. The old Eki-Net point system was scrapped, good thing, there is finally point synergy and compatibility between Suica and Eki-Net. If you have any doubts that JR East is serious about mobile ticketing, take a look at the JRE POINT reward schedule:

Earning JRE POINT in Eki-Net, the VIEW PLUS Gold vs Regular 5% difference is obscene

Online paper ticket purchases give you basically zero points if you buy them with anything other than a JR East VIEW credit card, called ‘VIEW PLUS’ service which adds 3% or 8% more JRE POINT per ticket purchase amount depending on the VIEW card for a total of 5% (Regular VIEW) or 10% (Gold VIEW). JRE POINT can also be used for purchasing mobile only eTicket and Ticketless, and upgrading to Green Car and Gran Class seats. The upgrade exchange rate depends on distance and the train type, the new UI shows users all possible JRE POINT seat upgrades during seat selection.

Using JRE POINT in Eki-Net

Improved UI for web and app
Basically the new design dumps the old way of selecting the JR line or train and streamlines everything into a single station point and date entry screen. Seat selection is the advertised UI improvement and it shows: it is much improved on the web side, discount ticket comparisons are easy to see as are JRE POINT seat upgrades.

QR Codes support for group ticket pickup
A nice paper ticket option so that one person can purchase all tickets and send a QR Code for group members to pick up their tickets at the nearest station kiosk. It’s more convenient and replaces the old insert credit card and enter PIN code method for paper ticket pickup.

Eki-Net ticket discounts
Paper tickets have traditionally been the cheaper option. JR East must offer good discount incentives to drive mobile ticketing uptake. Fortunately the new Eki-Net ‘Tokuda-ne’ discounts offer anywhere from 5% off for same day tickets to 50% off for 20 day advance tickets. Discounts combined with JRE POINT are good but we’ll only find out if they drive mobile ticket uptake when regular train travel returns. While these options have closed the discount gap between mobile and paper somewhat, the majority of discount ticketing is still paper only.

JR-EAST Train Reservation
The international flavor of Eki-Net is called JR-EAST Train Reservation. It’s a completely separate web only multi-lingual service that offers regional passes for inbound tourists that can be purchased online before coming to Japan, or at a passport reading station kiosk. JR-EAST Train Reservation passes are different from the paper only Japan Rail Pass in that a growing number of them can be attached to Suica. New features here include: (1) Expanded multi-language support (2) pass purchases after coming to Japan (3) using Suica to attach eTickets. For the later there is a new user guide and How to register your IC card section. You can use Apple Pay Suica • PASMO by registering the card number, get the number using Suica App or PASMO App.

Weak points and summary
The Eki-Net renewal is big, complex and getting mixed reviews from Japanese users. Some love it, others hate it calling it, ‘an improvement for the worse’. The biggest gripe for many is that only up to 4 Express Train • Shinkansen sections are supported for one trip purchase. If you are traveling from Kagoshima to Aomori, forget Eki-Net and go straight to your local station ticket office for paper tickets.

The iOS Eki-Net App remains a nice idea that needs work. It feels like a thin re-skinned version of the mobile web one without offering any obvious benefit, the Face ID•Touch ID login option still useless as you have to manually login once every 24 hours and complete a picture puzzle. And there is no Apple Pay in-app support.

My biggest gripe is the failure of the JR Group to get their mobile ticketing act together. Sure, we have JR Central EX and JR East eTickets, but these are locked in their respective service regions. This is 2021, JR Group ticketing should be cross compatible, streamlined and mobile ready. It doesn’t matter how great JR East makes Eki-Net, users can travel with just Suica on the Tokaido and Tohoku Shinkansen, but they have to buy 2 tickets using 2 different accounts and billing with 2 different ticketing systems. We should be able to travel anywhere on JR Group lines using one account to buy mobile tickets. In todays scenario this isn’t possible. The unfortunate legacy of the JNR breakup lives on.

‘New Eki-Net’ poster at the local JR East station. The overall impression of Eki-Net 2 is that less about going mobile and more about getting customers out of the ticket office to a station kiosk machine instead.

Reference posts
JRE POINT Beginners Guide
Suica App • PASMO App Guide
Apple Pay Suica Shinkansen