What to say at checkout in Japan with Apple Pay

Japan has the longest history of mobile payments on a large scale thanks to the early cooperation of NTT Docomo and Sony to create Mobile FeliCa and the Osaifu Keitai standard, all in place long before the EMV contactless standard came together and landed in Apple Pay. The longer history means that the mobile payments landscape is richer and complicated than anywhere else and is growing even more complicated with QR Code payment app choices that have proliferated over the past 2 years.

The addition of Apple Pay and Google Pay confuses things even more. What exactly does one say to the checkout staff? Apple Pay, iD, QUICKPay, or Suica? It comes down to 2 basic factors: the POS checkout system and the skill of the store staff. Suica, iD and QUICPay are pretty much standard for contactless checkout but the ‘Apple Pay’ logo only indicates that contactless payment is available. What you say to the checkout staff or tap on the checkout touchscreen is another matter.

Don’t Say Apple Pay
Visitors to Japan, and even many Japanese expect Apple Pay should do what’s explained on Learn where to use Apple Pay and How to use Apple Pay support pages: (1) say ‘Apple Pay’, double-click the side button for Face ID authentication/rest finger on Touch ID and hold to reader to pay with your default Apple Pay card. The Apple Pay instructions for Japan are different: (2) let the cashier know if you’re paying with Suica, iD, or QUICPay. Why no “say Apple Pay?”

The reason for the difference boils down to Express Transit. Only Japan has Apple Pay Express Transit for store purchases in addition to transit use. No other Apple Pay region has it. So there are 2 ways: say Apple Pay at checkout that evokes Face/Touch ID authentication or say Suica that evokes Express Transit which bypasses Face/Touch ID.

Apple Pay makes everything work seamlessly on the iPhone side thanks to global NFC and NFC switching. However the store reader cannot choose automatically, that’s why you have to say Suica, iD, QUICPay, etc. That’s why Apple Pay uses option (2) for Japan. When Apple Pay Octopus finally launches in Hong Kong, it will be the same deal. Users will have to say Octopus at checkout for Express Transit or tap a separate Octopus only reader.

The Contactless Point Card Difference and Inbound Apple Pay
When checking out at a store with all the pieces in place: full spec POS system, trained staff, EMV, FeliCa, VAS and Apple Pay, it’s like option (1). This is how it works at Lawson convenience stores. The ‘say Apple Pay’ option here is for using PONTA or dPoint contactless reward cards with a convenient single tap operation. The Express Transit catch remains however; saying Apple Pay when Suica is your default Wallet card means you don’t get Express Transit checkout, you get Face/Touch ID authentication Apple Pay. For Express Transit checkout you have to say Suica every time.

There’s also the inbound angle to consider. More stores are adding EMV contactless support and this means visitors can use their Apple Pay cards from home directly. However Apple does not cover inbound use in their support page, only domestic JP options. The problem here is there’s no magic catch-all checkout word like Suica, iD or QUICPay. Do you say Apple Pay, NFC-Pay, credit, or something else?

If the staff hasn’t been properly trained (and be sure to check if they have a ‘trainee’ ID badge, usually a sign of trouble), they can’t understand what payment option you are asking for and match it with the right checkout button. Saying ‘credit’ seems to be the most common usage that works, sometimes ‘NFC Pay’, but Visa wants you to say ‘Visa Touch’, Mastercard wants you to say ‘mastercard contactless’, and so on.

I say blame the mess on selfish card companies that can’t get their act together and come up with a EMV checkout word for the common good. If you get in a jam, pointing at the payment acceptance mark you want to use at checkout is the best course of action. Last but not least, keep in mind that the EMV mark on the reader tap area has nothing to do with what works for POS checkout. Always check the payment acceptance marks.

NFC Pay in action on terminal, note the acceptance marks for Visa and Mastercard contactless, the NFC Pay/EMV logo on the reader tap area does not mean the store accepts NFC Pay

The Transit Platform Argument

A reader asked some very good questions regarding the Suica Transit Platform model and Open Loop:

1) Thinking about this recently – is there a non-techie argument for introducing Suica-type cards in the current day in places with preexisting open-loop infrastructure, wide debit card adoption (even kids), and little overcrowding at ticket gates due to lower volumes?

2) As a tech & transit nerd, I obviously love them, but what could be a convincing, economically sound pitch to a transit operator for creating/adopting an integrated transit&e-money system, given the significant expense and questionable added value?

3) Answers to possible q’s about EMV contactless: 1. 定期券 (commuter passes) & discounts can be tied to card no.; 2. solution for visitors: in-app/paper/multi-trip tickets (like in SG). Obv., Suica has superior privacy & speed, but where speed is not an issue, what’s the killer argument?

I tweeted a response but Twitter is a terrible vehicle for long form discussion. I have many posts on the subject scattered over 2 years, it might be convenient to summarize a few things here.

Any argument for building a Transit Platform or going all in with Open Loop transit comes down to transit company priorities for safe operation, better customer service and long term business goals. A few crucial points to consider.

Whose customer?
A vital point that many people miss in the Open Loop debate is that transit users end up as the bank card customer, not the transit company customer. That might seem like an insignificant difference but ‘owning the customer’ is the whole game and key to growing any kind of business, in our era or any era. Which brings us to the next point because the best way to own the transit customer is…

Cards
Cards are the delivery vehicle for all kinds of service goodies from transit, to points, rewards and all kinds of services. The beauty of a non-bank transit pre-paid card is its flexibility, it can be a simple ticket that customers buy with cash from a station kiosk, it can be linked to an online account with credit cards, extended transit services and beyond. Cards are convenient but not transformative however, until they land on a smartphone…

Digital Wallets
The most powerful card incarnation is the digital wallet transit card with a flexible recharge backend, where any bank card can used, or even cash, and a flexible front-end that can be any flavor of NFC, UWB Touchless or even QR. I say it’s better for the transit operator to decide what payment technology works best for their needs and how to deliver better customer service with new payment technologies, not banks.

Value Capture
Value Capture applies to rail and transit operators with the rights to develop the land around their stations, I include station retail development and operations. Owning a transit + payment card like Suica or Octopus combined with retail opens up a whole new levels of value creation and capture.

It’s also important to remember a few other dynamics, (1) Transit is the golden uptake path for contactless payments, (2) Contactless payments are most successful when a transit payment platform, like Suica, is matched with a mobile wallet platform, like Apple Pay. The key is building better services tied to transit cards that benefit customers and businesses of the entire transit region.

Other Details
Regarding detail questions such as attaching commuter passes to EMV cards and special ticketing, I am no systems design expert but a few things come to mind. First of all we have not seen Open Loop commuter passes because the EMV spec doesn’t store anything locally and there are always security and performance issues to consider when everything is done in the cloud with soft-linked registration to system outside numbers.

The classic catch 22 here is that when the soft-linked number changes on one system, everything attached to it on the other system stops working. This is a constant weakness of the SmartEx and new JR East Shinkansen eTicket service. And what happens if the bank pulls a card mid-transit? These things happen. They are endless headaches when linking to any outside system, for this reason Open Loop sticks with the simple stuff while transit operators keep the more complex stuff in-house. In general the more complicated the fare configuration, the less likely it can be synced with an outside system or be hosted on Open Loop.

For low volume specialty ticketing QR Codes are the easiest step up from paper but they can be printed on ordinary paper for transit users without smartphones and needs to be there. This is why JR East is deploying QR code readers in some gates as they prepare to end mag strip ticketing.

NFC Contactless Passes might sound like a good idea but Apple Pay VAS and Google Pay Smart Tap were designed more for retail in mind, and the transit gate reader system would have to juggle a different protocol that isn’t EMV, FeliCa or MIFARE. It could be done, but judging from my experience of using Apple Pay VAS PONTA and dPOINT cards, QR Codes are faster and likely easier to implement.

In the long run there are no easy solutions. The risk of Open Loop is that it is sold as a general easy ‘fix all’ and mobile solution, which it’s not. This lulls transit operators into complacency instead of improving Closed Loop ticketing systems and extending them to the mobile digital wallets. The bigger and more complex the transit system, the less Open Loop can accomplish.

Relevant Core Posts
The Contactless Payment Turf Wars: Transit Platforms (an intro)
Transit Gate Evolution: Do QR Codes Really Suck for Transit? (a deeper dive into transit cards, gates and technology)
Value Capture and the Ecosystem of Transit Platforms (the bigger picture)
The Japanese Transit Platform Business Model (an outside perspective)

Open loop wishful thinking trashes Apple Pay Express Transit reputation

The latest OMNY bump in the road perfectly captures the downside of making contactless credit/debit cards a one size fits all solution. As the New York Post piece (via MacRumors) points out, some Apple Pay Express Transit users are being double charged for fares. Perhaps they didn’t know that Express Transit was enabled in the first place, perhaps the iPhone passed too close to the OMNY transit gate reader. It’s a classic “you’re holding it wrong” situation that has nothing to do with Apple Pay Express Transit and everything to do with the current EMV architecture and how banks implement it.

Part of the problem is that OMNY is new, it’s not working across the entire MTA system yet, and open loop EMV bank cards will never replace all classic MetroCard fare options. That job is for the MIFARE based OMNY transit card due in late 2021. Until the system is complete Metro users will have to juggle different cards and deal with a very long transition. Transport for London (TfL) users have had MIFARE based Oyster cards since 2003, contactless credit/debit cards have been ubiquitous since the 2012 London Olympics when open loop was added to the TfL Oyster fare system.

To Biometric or not Biometric?
Open Loop credit/debit cards on transit gates instead of native transit cards always come with banking and credit industry baggage. Even in the contactless card heaven that is said to be London, there are a surprisingly number of gotchas: minimum limits for using cards, max limits that require PIN codes. It’s an endless loop of banks pushing one way and merchants pushing back.

The golden uptake for Apple Pay in Japan was Suica and is the same story everywhere: it’s all about getting rid of coins for transit, coffee, sandwiches, etc. The small stuff. This is the 20,000 JPY prepaid heavenly region where Apple Pay Suica sings and banks so desperately want to shut out all other players and keep all the marbles. But bank cards have an authorization problem: banks set spending limits not the card architecture. The line is always changing, what works today might not work tomorrow. The prepaid Suica architecture itself is the firewall that does away with user authorization because local processing transaction at the transit gate or store reader is all the authorization necessary.

Express Transit was developed for Apple Pay Suica in 2016, it remains the best matchup because the feature is a basic part of the Suica card architecture that is not a bank card. Apple Pay Express Transit for EMV payment cards that appeared with iOS 12.3 is a retrofit job that I predicted would have problems because retrofits are about dealing with baggage, not creating a better long term solution. 7 months later we are already there. This problem isn’t going away, not as long as banks and EMV keep operating the way that they do.

2019 Tidbits

The end of the year season is down for the count. Barring any news items like Apple Pay Octopus really launching this year, this is probably my last news post for 2019. No news really, just tidbits.

Lingnan Pass and ShenZhen transit cards coming to Apple Pay in 2020
This piece of news came from Twitter users noting that the Lingnan Pass will come to Apple Pay in 2020. The Lingnan Pass and ShenZhen Transit pages show announcements released today (December 11), a machine translation roughly says Apple Pay support is coming soon. China has had the PBOC 2.0~3.0 contactless standard and T-Union transit card architecture in place for some time, with local transit cards being updated to the new format. Beijing and Shanghai transit cards arrived on Apple Pay with iOS 11.3. Additional China transit cards were tested in a early developer preview of iOS 11.4 but dropped before the beta. Beijing/Shanghai transit cards were labeled beta up until iOS 12.2. Apple Pay Lingnan Pass and ShenZhen Transit will likely follow the Beijing/Shanghai transit card model with bank card recharge limited to China Union Pay (Interesting side note: Octopus and Lingnan Pass have a dual mode transit card). If Tim Cook does visit Hong Kong and China on his trip, things might shape up to be an excellent Apple Pay transit card year end Asian adventure.

Tim Cook’s Excellent Asian Transit Adventure?
The Tim arrived unannounced in Tokyo a few days ago, his first public appearance here since September 2016 and the first public demo of Apple Pay Suica just before the service launch. With Tim’s arrival in Tokyo I noticed an odd uptick in views from Hong Kong. When Tim landed in Singapore, Hong Kong views ticked up again. Obviously Hong Kong iPhone users are hoping that Tim will visit Hong Kong and launch the long delayed Apple Pay Octopus. I hope so too. Update: Apple Maps Hong Kong Transit information is available to China mainland users after a long absence.

12/19 UPDATE: Apple Pay Octopus has been delayed to later in 2020.

1/8 UPDATE: Apple announces new transit cards for China but not Octopus

Apple Pay Ventra
This was promised as ‘coming later this year’ back in May. As of December 10 Ventra Twitter support is still promising users to “stay tuned.” Let’s hope Cubic is working overtime to make it happen. Update: Ventra has changed the Apple Pay Ventra blurb from ‘coming later this year’ to ‘coming soon,’ we’ll see Apple Pay Ventra in 2020.

JP POST going Cashless
This was announced some time ago but is worth repeating: Japan Post is going cashless starting February 2020 in select central post offices, rolling out to all branches by May 2020. Your favorite plastic credit cards, eMoney cards (iD, QUICPay, Suica, etc.) and QR Codes (The PayPayPay crowd) can be used to pay for postage, sending packages, stamps, postcards, catalog items, etc. It would be nice if cashless payments improve post office lines and wait times, but I guarantee that’s not going to happen.

The Suica Part

The arrival of Apple Pay Express Transit on Transport for London this month is getting a lot more press than the debut of Apple Pay Express Transit and Suica in October 2016. Local coverage at the time was focused on the arrival of Apple Pay in Japan, Express Transit was barely mentioned. TfL is also getting more press than the debut of Express Transit on the New York MTA OMNY system earlier this year. Apple even created a special page highlighting its arrival.

I suspect there are a few reasons for the brouhaha. The Oyster IC transit card has been around since 2003, open loop EMV contactless cards service started in 2012, Apple Pay support arrived in 2015. MTA on the other hand only started OMNY with very limited open loop transit service in late May. The majority of MTA users still do the MetroCard manual swipe thing. In short TfL users are very familiar with Oyster transit IC cards, contactless bank cards and Apple Pay. They are well aware of the Express Transit difference. The same is true for Apple Pay users in areas like Sydney with a similar transit card system.

MacRumors did a good job of reporting the initial Express Transit on TfL test ramp up before the official debut. Joe Rossignol’s explanation of Express Transit mode support in “parts of Japan” is rather odd though. Which parts does he think don’t work?

The Suica part covers JR East, but since Suica is part of the Japan Transit IC Mutual Use Association this means that Apple Pay Suica works with the PASMO, ICOCA, manaca, nimoca, Pitapa, Toica, Sugoca, Kitaca and Hayaken parts. The Okinawa part will be joining in April 2020. Maybe Rossignol means the parts outside of the blue/pink square mutual transit use area? Most of these are already transit compatible with Apple Pay Suica (the ones with IC arrows pointing at them). This leaves the ones without IC arrows, which will be joining with Super Suica in 2021.

With the exclusion of the soon to join Okinawa OKICA, Apple Pay Suica already covers all the major transit parts in Japan. I have no idea which Apple Pay Suica incompatible parts Rossignol is referring to. The Minobu line? The Oigawa Railway? It is a mystery.

File:ICCard Connection en.svg
Japan Transit IC Map, outside white area cards are due to join Super Suica in 2021