The entire video is 45 minutes long but everything after the 17:46 mark later is him explaining the details on a white board in his patented spontaneous ‘one take, no overdub’ video style. And even then he still gets 100,000 views in less than 12 hours. Not even out of college he already has a career…and a gold VIEW card.
My JR-EAST, like a lot of JR East software services, is a nice idea, poorly implemented. It’s an attempt to unify scattered account login IDs for various JR East web services that evolved independently but need to work together as one in the mobile app era: Mobile Suica, JRE POINT, Eki-Net, View-Net.
The mess was brought home to me recently when I helped a co-worker register his Apple Pay Suica card for Eki-Net Shinkansen eTicket service because the eTicket discounts are attractive. He created a Eki-Net account, which you can only do via the webpage, not the app.
Him: Where do I get the Suica ID? You need Suica App for that. One download later it took him 2 tries to register the Suica ID because Suica App copies the entire ID string but Eki-Net cuts off the last 2 numbers as the first 2 sting letters have to be manually selected from a pull down menu. Dumb.
Him: I want to use Green Seat upgrades. You have to login to Suica App to do that. Can I use the Eki-Net ID to login? No, you have to sign up with Mobile Suica. Can I buy Tokkaido Shinkansen eTickets too? No, you have to sign up with the JR Central EX service.
And so it went and that’s the mess of JR East software services: each one has a separate registration process and login. On the MY JR-EAST webpage users can register a single ID and PW then login and link other services. One MY JR-EAST ID/PW for Mobile Suica, Eki-Net, JRE POINT, View-Net, except it doesn’t work. Oh wait, it does work for webpage login but not apps. Suica App supports MY JR-East login but JRE POINT and Eki-Net apps do not. View-Net doesn’t even have a mobile app. If JR East wants customers to use their services, why do they make it so hard? This doesn’t jive with the company’s stated intent of reducing in-station service staff and encourage customers to use online resources instead.
It should work like this: the JR Group companies accept online reservation accounts from each other, b better yet they mutually host each other’s online reservation system. I shouldn’t need a separate ID account and registered credit card just because I want to buy a Tokaido Shinkansen eTicket. Let me do that in Eki-Net. The same goes for EX (JR Central) and e5489 (JR West) which are already compatible with each other. Ditto JR Hokkaido and JR Kyushu. Use the sign in with Apple ID model to make all these services work seamlessly with each other and give your customers a break. They might actually start liking JR software services, a first.
All JR Group online services were created back in the era of ISDN internet and iMode handsets. If the JR Group companies want travelers to return after the COVID vaccination program winds down, they have to get their mobile act together and build for the future.
JR East has been planning this for years and report that in 2019 only 30% of JR East ticketing was purchased at a JR East Ticket Window (Midori-guchi). In 2020 that number declined to 20%. Could it be people were so tired of waiting in long slow ticket office lines they bought tickets elsewhere? Let’s be real though, the COVID pandemic has hit transit so hard all expenses that can be cut will be cut. You will going ticketless whether you like it or not.
So yes, we have Mobile Suica and Eki-Net Ticketless for regular express trains, Touch and Go Shinkansen, Mobile Suica and Shinkansen eTickets. By 2025 I suspect QR tickets will have replaced mag strip tickets. The Cloud Suica system coming in 2023 is said to power QR ticketing as well. All is good, I guess. Except for when you need help at the transit gate for some weird ticket problem, a smartphone that died before you got to the last station because you were too wrapped up playing games on it. What do you do? Press a button for an online station agent:
JR East says real station agents will be available to offer real assistance for disabled customers and such. We shall see. If JRE wants people to use Suica as much as possible they need to get Suica disability discount fares in order and working on mobile. Right now they are only working in the 2 in 1 totra Suica region. They need to work everywhere.
JRE POINT Integration There are so many goodies in the update it’s hard to find a starting place. For many people the integration of JRE POINT is big, it replaces the old separate Eki-Net point system and greatly expands the usefulness of JRE POINT with reward points with ticket purchases and point exchanges for eTickets, upgrades, etc.
Cloud attached ticketing JR East migrated Mobile Suica Shinkansen tickets to the new eTicket service in 2020 that uses the same Transit IC card number attachment scheme of smartEX. JR East also uses it to attach inbound discount ticketing and passes to Welcome Suica. Expect more Eki-Net domestic discount ticketing and pass options for purchase and attachment to any registered Transit IC card. Drawbacks that I see: (1) yet another account and credit card registration process in a long cluttered line of separate JR East account services (Suica App, JRE POINT, Eki-Net, etc.), (2) Outside of Suica App there is no Apple Pay in-app support for ticket purchases, (3) As always, if your Apple Pay Suica ID number changes you have to re-register it.
QR Code for group ticket pickup This is a handy feature for group or family travel. Mom can buy tickets online, mail the QR code to the kids, kids pickup the tickets at the station kiosk and travel home for college breaks, etc. At least that’s the idea when we all start traveling again, whenever that is. Seriously though I think this will be convenient and greatly appreciated.
Multilingual and JR East Train Reservation support English, Simplified Chinese, Traditional Chinese, Korean, French, German, Spanish, Thai, Indonesian are the supported languages. Inbound discount tickets and passes can already be purchased and attached to Welcome Suica and Suica and it appears that more options are on the way. The press release is short on details but it looks like most JR East Train Reservation functions will be migrating to Eki-Net (note the graphic shows making reservations via the desktop, not with an mobile app). And if Eki-Net is going multilingual, Suica App is close behind.
UI Improvements One of my biggest grips was the funhouse horror of using Eki-Net desktop. So many options, so poorly arranged and hidden. The current mobile browser Eki-Net is already better and it’s going to get better still with improved eTicket reservations, seat maps, ticket price comparisons, etc. The Eki-Net app is getting improvements too but I suspect the app functions will remain limited to Shinkansen eTickets and Express Train ticketless seat reservations.
There is lots more to dig into when time allows. I’ll be very interested to see the online reaction to Eki-Net discounts and reward point schedules posted at the end of the press release. Japanese customers are ruthlessly efficient at mining the good values and dumping on the junk. This is just the first pass and there will be much more as June approaches. Eki-Net will be down from June 26 20:00~ June 27 5:00 for the big refresh. Expect launch day snags and delays like the recent Mobile Suica refresh. The only thing I don’t look forward to: updating JR POINT Guide for the new point exchange functions.
The biggest change is that Ekinet points are morphing into JRE POINT…finally. Just like you use JRE POINT for a free Suica recharge, you can use JRE POINT for ticket purchases, updates to reserved seats, Green Car seats, etc. The expanded Ekinet will support more Shinkansen eTicket discount options and Business Ekinet will be gaining Shinkansen eTickets for the first time. The press release says that the inbound only JR-EAST Train Reservation system will be getting an overhaul at the same time.
Let’s hope the renewed Ekinet is easier to use than the current one.