Are Google Pixel 5 and Fitbit up to the Global NFC Challenge?

It’s that time of year again to think about FeliCa support on the Google Pixel platform as Pixel 5 approaches. Ever since Pixel 3 things have been the stuck in a rut: the same global NFC (A-B-F) chip is used in all models but only FeliCa keys for card emulation are installed on Japanese models, i.e., no Suica for you if you don’t have one of those.

I used to think that Google was going cheap instead of deep. Google is cheap here actually, and lazy, but there are some other reasons. It goes back to the problem many people had with Google Pay Japan FeliCa support to begin with: it’s only a UI candy coating on top of the aging Osaifu Keitai stack and apps. Instead of doing a true top to bottom Google Pay global NFC solution like Apple did, Google Pay Japan FeliCa support is just surfing on the Osaifu Keitai board. And of course the Android Pay HCE-F thing is long since dead, it’s eSE or nothing now.

The real problem is this: Osaifu Keitai is a domestic platform, Osaifu Keitai apps (Suica, etc.) are domestic apps. The various Osaifu Keitai partners and developers don’t want to deal with the extra expense of multi-lingual localization and support. But neither does Google, hence the logjam.

Google’s recent purchase of Fitbit might be the agent of change that finally breaks the jam. The Osaifu Keitai model doesn’t extend to wearables. Google Pay has to come up with something new to replace Fitbit Pay, something that works across paired devices seamlessly if Google Pay Suica is to exist on a Fitbit smartwatch paired with Pixel.

There is something new this time around that didn’t exist, or at least didn’t exist as a developer product back in 2018: Mobile FeliCa Platform and Mobile FeliCa Cloud for supporting all kinds of Mobile FeliCa services worldwide. I’m sure this arrangement got Suica on Garmin Pay.

Taken together I think there is a better chance Google will go deep instead of cheap, hopefully sooner than later. Google Pay Suica and Google Pay PASMO on Pixel and Fitbit devices from anywhere would be a very welcome development.