SMBC pulls a Toyota Wallet move with V POINT app and Apple Pay prepaid card

With more and more payment players and their dogs doing the wallet app + instant issue prepaid card thing, it was only a matter of time before banks got into the act. SMBC announced and released the V POINT app today. Think of it as a re-branded Toyota Wallet app without the QR Code bit and multi payment network strategy: you download the app, create an account and a prepaid Apple Pay (iD) or Google Pay (VISA) card that can be recharged from a bank account or a credit card or with points. And because VISA Japan has yet to sign a deal with Apple, Apple Pay users get a FeliCa iD prepaid card while Google Pay users get a EMV contactless VISA prepaid card, no dual protocol for anyone.

The big sales point is…yes another reward point system, V POINT, and it comes with a dumb looking mascot too, a SMBC corporate green ‘beaver’ which rhymes with ‘VISA’ in Japanese…sorta. Every ¥200 card purchase earns one V POINT. Points can be used for a card recharge, just like Suica, or for purchases at participating V POINT stores and online shopping. How well this goes down with card issuers under the SMBC umbrella like Docomo d Card and their expanding D Point empire, is anybody’s guess. I suspect this move will rock that relationship (to the breaking point?) and some others as well.

During the V POINT online press event SMBC also announced that new SMBC issue plastic cards will no longer display a card number for VISA and Mastercard.

VISA Japan finally signs on with Apple Pay (Updated)

UPDATE 5/11/21
Visa JP finally officially joined Apple Pay


Japanese credit card otaku tweeted late last night that the Apple Pay Wallet animation started displaying VISA, which it never did until now. Sure enough, VISA displays in the add card animation for the Apple Pay Japan region on iPhone, Apple Watch and iPad. Wallet only displays supported card brands for the selected Apple Pay region so the change indicates VISA JP is officially on board.

The trouble is we don’t know what that means without a press release from VISA Japan, Apple, or Japanese card issuers. So far we don’t have one. All we have are 2 questions that will hopefully be answered later today or the next few days.

Does it mean current iD/QUICPay VISA cards in Wallet fully support Apple Pay features?
A quick check adding a digital Kyash VISA prepaid card to my Wallet did not show anything new, just the same limitations: no VISA logo, no In App (Suica recharge) or web purchase support, no EMV/FeliCa dual mode. That doesn’t mean anything by itself: virtual Kyash VISA still has the limitations but it may be different for major VISA issuers like SMBC and MUFJ.

Does it mean that Apple Pay is simply matching the EMV only VISA Touch cards already on Google Pay from Sony Bank and others?
This seems more likely but also flies in the face of Apple Pay Japan encouraging ‘it just works anywhere’ dual mode EMV/FeliCa support for Wallet issue. If we don’t get announcements from VISA Japan or Apple, it could be a slow dribble of VISA Touch announcements from VISA JP card issuers, not much fun.

What I really want to know is: did VISA Japan blink, or Apple?

VISA Touch issuers currently on Google Pay

UPDATE 11/24
Somebody in Cupertino uploaded a new JSON payload to Apple Pay servers too soon. After showing in Wallet for almost 24 hours, VISA disappeared from the add card animation lineup around 6 pm JST. With a gaff this long at least we know VISA support is coming to Apple Pay Japan soon and likely with the Line Pay Apple Pay card announced in September for launch ‘later this year’.

The Ides of October

Yesterday, October 1, was the 15th day of the month by the lunar calendar. October is always a rush season of product announcements but the news cycle this year has been…well crazy doesn’t even begin to describe it. Part of the problem is COVID driven online announcement events. These were new and sorta cool 3 months ago but have degraded into slapdash scheduled info dumps.

It’s been especially brutal in Japan this week with the Docomo Account/Yucho Bank security crisis and NTT Docomo buyout stories soaking up all the media attention. On the ides of October we had Pixel 5, Wena 3 smartwatch, Apple Pay PASMO announcements, and the Tokyo Stock Exchange outage. Japanese IT journalists holed up at home or tiny APA HOTEL rooms are overwhelmed trying to keep up.

The Wena 3 announcement got a little lost in the shuffle but had some interesting e-payment developments: Suica, iD and QUICPay joined Rakuten Edy which has been on Wena for some time. It’s weird that Sony has taken this long to add, more or less, full FeliCa support in their home market.

Most of the online buzz was centered on Wena 3 Suica support which follows the Garmin Pay Suica launch in May. Wena 3 Suica shares the same Google Pay recharge backend that Garmin does, I suspect Wena 3 and Garmin both use Mobile FeliCa Cloud. The same Garmin restrictions also apply: no plastic card transfers, no Suica commuter passes, no auto-charge, no Green Seat upgrades.

That said I think many users will enjoy using Suica, iD and QUICPay wrapped in the strikingly designed Wena 3 lineup. My only regret is I don’t have one to tryout.