Every January, Japan’s Nikkei newspaper unloads a report suggesting that Apple is scrambling to slash production of its newest iPhone because of disappointing sales. Every year that report has been false, and every year the tech media falls for it.
Nikkei is notorious in the investing community, it’s about time they were called out on their iPhone reporting.
Another Nikkei iPhone related botch: independent (former Nikkei) reporter Tsutsumu Ishikawa broke the iPhone 7/Apple Pay Japan story in the JP press via Nikkei August 20, 2016. His story was later picked up in the English press by Bloomberg, without credit I might add.
What’s interesting is that Nikkei internal reporters then published their own story saying that Apple Pay Japan would not arrive until iPhone 8 due in ‘spring 2017’ which was blown out of the water at Apple’s iPhone 7 announcement. Of course that article no longer appears on any searchable Nikkei site but a post dated 9/7/2017 on LiveDoor News refers to it.
If you want to think the worst, you can see the Nikkei ‘fake news’ as pure market manipulation. More than one Nikkei reporter has been caught on insider trading so it’s not far-fetched.
This event by itself is odd and disturbing but there are several hush-hush low-level law suits going on between newspaper delivery subcontractors and large newspaper companies. The basic story on that is Nikkei and Asahi are accused of dumping newspapers on subcontractors to inflate delivery numbers (which are declining) to keep newspaper advertising rates from falling.
In that context the Nikkei building suicide sounds like something out of a Martin Scorsese directed Yakuza movie.
It’s not Apple Maps, it’s not Google Maps or even Yahoo Japan Maps. The #1 Japanese Transit iPhone app is Yahoo Japan’s stand-alone Transit app and Yahoo Japan is going to town with a big fun marketing blitz featuring Doraemon.
After one year of using Apple Maps Japan Transit since the September 2016 debut, I don’t find it very useful. None of the map apps are very useful for public transit. The problem is they all treat public transit like car navigation: here is point a, here is point b, here is a map route. Transit route map overlays might look cool but are not helpful and waste space that could be used for real information. Both Apple Maps and Google Maps force you to dig for more information instead of just showing it.
Route maps for public transit look cool but are not helpful and waste space that could be used for real information
Apple Maps thinks it know the best way and forces you to dig for more.
Google lets you sort results very inefficiently
Map apps basically assume I don’t know how to get to my destination. On the other hand stand-alone transit apps like Yahoo Japan Transit assume you that you know how to get to your destination and just want to find the best way of getting there. It simply offers the best transit options in a handy sortable list: transit time, price, number of transfers. You can save routes, put them in a calendar, set time alarms, GPS destination alarms and more.
And to top it off, if you really need to see how to get from the station to the destination, Yahoo Japan Transit offers you a quick pop up map which is all that you ever really need saving you a needless trip to the map app.
With iPhone 8 rumors peaking and the keynote date leaking soon set for September 12, it’s time to add my two cents. I predict Apple will announce FeliCa support for all iPhone 8 and Apple Watch 3 devices worldwide in the iPhone 8 keynote Apple Pay section with the other major transit cards joining Apple Pay. Phil Schiller will probably say something like this:
Last year we announced FeliCa and Apple Pay support for our customers in Japan and the response has been incredible. This year we’re happy to announce FeliCa support in every iPhone 8 worldwide and that Apple Pay in Japan is adding support for other major transportation cards like PASMO and ICOCA in addition to Suica. Now all our customers in Japan and visitors from around the world can use their iPhone 8 for riding public transit all across Japan.
The mention will be brief. There may not even be a slide, but a 15 second mention with a slide would pay huge marketing dividends in Japan and costs nothing.
I have really enjoyed my AirPods. Nothing beats the convenience of going wireless on a daily Tokyo train commute. No matter how careful you are, earphone wires inevitably catch on a handbag or backpack and your iPhone flies out the pocket onto the floor.
A while ago a very observant friend of mine told me about working out at a new gym, “There was this older guy wearing those new Apple earphone things, they look really convenient.” Then he said, “I don’t think young people listen to music like back in the iPod days, they’re too busy doing the social network thing. The only people buying AirPods are older guys.”
I didn’t pay much attention to his comment at the time. Then I noticed that all the AirPods I saw in the wild are on a gentleman over 50. Just like me. Six months after AirPods went on sale I have yet to see a single young person using them in Tokyo. Is this a Japan thing, a young person thing, or an old man thing?
Apple has always successfully marketed their products to young people. In Japan it looks like that message for AirPods, is falling on deaf ears.