My JR-EAST, like a lot of JR East software services, is a nice idea, poorly implemented. It’s an attempt to unify scattered account login IDs for various JR East web services that evolved independently but need to work together as one in the mobile app era: Mobile Suica, JRE POINT, Eki-Net, View-Net.
The mess was brought home to me recently when I helped a co-worker register his Apple Pay Suica card for Eki-Net Shinkansen eTicket service because the eTicket discounts are attractive. He created a Eki-Net account, which you can only do via the webpage, not the app.
Him: Where do I get the Suica ID? You need Suica App for that. One download later it took him 2 tries to register the Suica ID because Suica App copies the entire ID string but Eki-Net cuts off the last 2 numbers as the first 2 sting letters have to be manually selected from a pull down menu. Dumb.
Him: I want to use Green Seat upgrades. You have to login to Suica App to do that. Can I use the Eki-Net ID to login? No, you have to sign up with Mobile Suica. Can I buy Tokkaido Shinkansen eTickets too? No, you have to sign up with the JR Central EX service.
And so it went and that’s the mess of JR East software services: each one has a separate registration process and login. On the MY JR-EAST webpage users can register a single ID and PW then login and link other services. One MY JR-EAST ID/PW for Mobile Suica, Eki-Net, JRE POINT, View-Net, except it doesn’t work. Oh wait, it does work for webpage login but not apps. Suica App supports MY JR-East login but JRE POINT and Eki-Net apps do not. View-Net doesn’t even have a mobile app. If JR East wants customers to use their services, why do they make it so hard? This doesn’t jive with the company’s stated intent of reducing in-station service staff and encourage customers to use online resources instead.
It should work like this: the JR Group companies accept online reservation accounts from each other, b better yet they mutually host each other’s online reservation system. I shouldn’t need a separate ID account and registered credit card just because I want to buy a Tokaido Shinkansen eTicket. Let me do that in Eki-Net. The same goes for EX (JR Central) and e5489 (JR West) which are already compatible with each other. Ditto JR Hokkaido and JR Kyushu. Use the sign in with Apple ID model to make all these services work seamlessly with each other and give your customers a break. They might actually start liking JR software services, a first.
All JR Group online services were created back in the era of ISDN internet and iMode handsets. If the JR Group companies want travelers to return after the COVID vaccination program winds down, they have to get their mobile act together and build for the future.
I gave the Twitter survey function a workout and asked 2 questions:
Which Japanese mobile payment do you use most?
Which Japanese reward points do you use most?
The results are not surprising but come with many caveats: the survey sampling was puny, in English and pretty much limited to a small group of Twitter followers, which means they are pretty much already invested in Mobile Suica. Also it is important to remember that mobile payment use profiles in Japan are highly regional, what’s convenient in Tokyo isn’t necessarily convenient in other areas. That said, there are some interesting and fun takeaways.
Japanese mobile payment takeaways and feedback
The 55% Suica/PASMO figure expresses the power of Apple Pay Express Transit (and similar for Osaifu Keitai) for store purchases in the COVID induced face mask era without the hassle of Face ID. It’s important to remember that the ballyhooed Unlock with Apple Watch Face ID feature introduced with iOS 14.5 is useless for Apple Pay authorization. Remember too that Mobile Suica has good support on wearables: Apple Watch, Garmin, fitbit, etc., the widest mobile payment platform in Japan.
Despite the heavy marketing VISA Touch from VISA Japan, the majority of users have been using Apple Pay and Osaifu Keitai for iD and QUICPay, etc. I suspect EMV ‘Touch’ (Visa, MC, AMEX, JCB) probably appeals more to plastic card users as VISA is pushing EMV only plastic cards vs. digital wallet dual mode Apple Pay.
Changes quite a lot. Recently using EMV touch a lot because of SMCC 15% back campaign and Amex 20% at FamilyMart. Otherwise probably a little bit of everything just to get maximum reward. (Tokyo)
I don’t ride trains so I have no real use for Suica. Using it to pay in shops is too much of a PITA since you have to constantly recharge it. (Kagoshima, note that Suica Auto-charge only works in JR East transit region)
I do iD for the point rewards (none in JP CC recharge of Suica) otherwise Express Transit is perfect. (Tokyo)
Mostly Suica (via Garmin Pay), but I’ve been using au Pay (QR or barcode) a lot more recently. (Hiroshima)
Japanese reward point takeaway Results are complicated. Twitter surveys are limited to 4 choices, I lumped the Japanese carrier reward point systems for docomo, au and SoftBank (dPoint, au•PONTA, T-POINT) into one category, the top choice at 43%. However if we break down the carrier number by carrier marketshare ratio we get the following:
21% JRE POINT
28% Rakuten POINT
14% au•PONTA POINT
8% V POINT
The key takeaway for reward points is the power of the Rakuten ‘Economic Zone’, i.e. where all the Rakuten pieces including shopping, banking/credit card/payments, transit (Rakuten Suica), mobile, stock trading, travel, etc., are glued together by Rakuten POINT and feed off each other. The Rakuten Economic Zone is the model that others will have to successfully emulate if they are going to be serious long term competitors. NTT docomo announced a tie-up with MUFG this month, the digital banking wars are just getting started.
JRE POINT Integration There are so many goodies in the update it’s hard to find a starting place. For many people the integration of JRE POINT is big, it replaces the old separate Eki-Net point system and greatly expands the usefulness of JRE POINT with reward points with ticket purchases and point exchanges for eTickets, upgrades, etc.
Cloud attached ticketing JR East migrated Mobile Suica Shinkansen tickets to the new eTicket service in 2020 that uses the same Transit IC card number attachment scheme of smartEX. JR East also uses it to attach inbound discount ticketing and passes to Welcome Suica. Expect more Eki-Net domestic discount ticketing and pass options for purchase and attachment to any registered Transit IC card. Drawbacks that I see: (1) yet another account and credit card registration process in a long cluttered line of separate JR East account services (Suica App, JRE POINT, Eki-Net, etc.), (2) Outside of Suica App there is no Apple Pay in-app support for ticket purchases, (3) As always, if your Apple Pay Suica ID number changes you have to re-register it.
QR Code for group ticket pickup This is a handy feature for group or family travel. Mom can buy tickets online, mail the QR code to the kids, kids pickup the tickets at the station kiosk and travel home for college breaks, etc. At least that’s the idea when we all start traveling again, whenever that is. Seriously though I think this will be convenient and greatly appreciated.
Multilingual and JR East Train Reservation support English, Simplified Chinese, Traditional Chinese, Korean, French, German, Spanish, Thai, Indonesian are the supported languages. Inbound discount tickets and passes can already be purchased and attached to Welcome Suica and Suica and it appears that more options are on the way. The press release is short on details but it looks like most JR East Train Reservation functions will be migrating to Eki-Net (note the graphic shows making reservations via the desktop, not with an mobile app). And if Eki-Net is going multilingual, Suica App is close behind.
UI Improvements One of my biggest grips was the funhouse horror of using Eki-Net desktop. So many options, so poorly arranged and hidden. The current mobile browser Eki-Net is already better and it’s going to get better still with improved eTicket reservations, seat maps, ticket price comparisons, etc. The Eki-Net app is getting improvements too but I suspect the app functions will remain limited to Shinkansen eTickets and Express Train ticketless seat reservations.
There is lots more to dig into when time allows. I’ll be very interested to see the online reaction to Eki-Net discounts and reward point schedules posted at the end of the press release. Japanese customers are ruthlessly efficient at mining the good values and dumping on the junk. This is just the first pass and there will be much more as June approaches. Eki-Net will be down from June 26 20:00~ June 27 5:00 for the big refresh. Expect launch day snags and delays like the recent Mobile Suica refresh. The only thing I don’t look forward to: updating JR POINT Guide for the new point exchange functions.
2 in 1 Commuter Passes: a JR East Suica commuter pass and a region affiliate commuter pass
2 in 1 Points: JRE POINT and region affiliate transit points
Other region affiliate services: a totra card for disabled users with special discount fares/subsidies, welfare points (starting April 2021) for elder and disabled transit users
…all in one Suica card. This is more important that it seems and solves some long standing problems. Let’s look at the situation with the wonderfully useful Transit IC card chart created by Wiki user ButuCC.
The core square contains the 10 mutual use ‘Transit IC’ cards with many IC arrows pointing to region transit cards outside of the square. This means the core Transit IC cards work on those local transit systems but only one way. There are no IC arrows pointing in towards the core region because there are no regional transit cards mutually compatible with all core Transit IC cards…until now: totra Suica is the first region transit card that works nationwide.
2 in 1 Suica combines the ‘outside the square’ region card with the core Suica card. totra is a Suica card, mutually compatible with all Transit IC, but also a local transit card with new services built on Suica infrastructure. One example: the first transit IC card for disabled users that automatically gives them the local region discount fare and subsidy, but only for the totra fare region, not outside it. Disabled fares are highly regional with local prefecture and city governments providing transit services and fare discounts. It’s a trade off but it does provide a transit IC card option for disabled users instead of paper tickets with a ID card for the first time.
Super Suica or something else? So is this Super Suica or not? The totra Suica logo explains some of what is going on inside the card. There is a ‘+’ mark which indicates ‘Suica plus affiliate’ that combines Suica with an attached financial service like credit card recharge. This is the Suica plus mark you see on all Mobile Suica cards including Mizuho Suica (iOS) and Rakuten Suica (Android).
There is also a ‘••’ mark which indicates FeliCa Pocket services, FeliCa applets on a physical card or Osaifu Keitai card that provide different services in a single card (transit, points, ID, etc.). You can see the ‘••’ Suica logo on Rinkai Suica and Monorail Suica and the both marks on the Suica/credit card combos like VIEW. The Rinkai Suica design also looks like totra which uses a similar blue left instead of right trapezoid.
FeliCa Dude points out in an interesting Twitter thread with treastrain that 2 in 1 is a new kind of Suica plus affiliate card issued outside of JR East with no financial service attached to it. As treastrain notes, it’s weird that Suica plus is being used for a rechargeable ¥500 deposit Suica with no attached credit card, but we are in uncharted territory with new features to come.
Suica 2 in 1 is the first Suica based on the new FeliCa Standard SD2 card. We can’t see exactly how FeliCa SD2 is used to deliver 2 in 1 functionality but FeliCa Dude gives us an excellent rundown of 2 important additions: Extended Overlap Service (points and passes) and Value Limited Purse Service (purse). These are tools for JR East and the other Transit IC operators to integrate services in new ways, implement their own version of 2 in 1, raise the balance limit and more. The new FeliCa SD2 features have big implications. Like all things the Super part of Super Suica depends on what JR East and the other CJRC members (Congress of Japanese Railway Cybernetics) mutually accomplish using these new FeliCa and Suica parts. The more region transit cards that migrate and merge inside the Transit IC square while addressing regional needs, the better.
What about mobile? It’s important to remember that 2 in 1 Suica extends Transit IC coverage, including Mobile Suica and Mobile PASMO, into new transit areas. 2 in 1 Suica is limited to plastic issue at this point so those users do not have a mobile option. 2 in 1 Mobile Suica service depends on resolving 4 things:
Will Mobile FeliCa be upgraded with the new FeliCa SD2 functions?
Will Mobile FeliCa be updated on Osaifu Keitai and Apple devices?
Will JR East manage Mobile Suica card issue for outside transit companies
Is there an (local 2 in 1 Suica transit card) app for that?
Mobile Suica already hosts Suica ‘+’ cards (Mizuho Suica and Rakuten Suica) and FeliCa Pocket services are designed for physical cards and mobile. 2 in 1 is a new card so the first hurdle is upgrading Mobile FeliCa to support SD2 card features and pushing that update to devices.
FeliCa Dude posted some tweets that suggest Mobile FeliCa 4.x on Android devices can be updated but industry practice on the Android side so far has been doing a pre-install and leaving it at that. If users want newer Mobile FeliCa features, get a new device. Apple can certainly update Mobile FeliCa on their custom embedded secure element, but will they?If nothing else I think the recent addition of Garmin Pay Suica and Fitbit Pay Suica indicates that FeliCa Networks is getting better at pushing new services from Mobile FeliCa Cloud.
The app question is another hurdle and a bit complicated. The whole 2 in 1 concept means 2 different managed services are bundled in a single card. Who manages what? While it makes sense to add 2 in 1 Suica non-JR East local commuter routes for purchase and renewal in Mobile Suica and Suica App, local area transit point account management needs to be handled in a separate app. Does each 2 in 1 Suica locale handle that? That approach makes sense but JR East could certainly help with coordinating support and leveraging common resources and infrastructure to eliminate redundancy.
Summary 2021 is only the start line for 2 in 1 Suica with totra and Iwate Green Card. 2022 will see 6 more 2 in1 Suica cards, probably more, it will be the real coming out year. By then Mobile ICOCA will be on the horizon, I think we’ll know if 2 in 1 is the start of Super Suica…or not. If the other Transit IC partners simply copy what JR East is doing with 2 in 1 region cards, that will be super enough for the people who live, work and go to school in those regions.
As companies transition away from daily work commutes in the COVID era in favor of teleworking from home with occasional trips to the office, transit companies are forced to come up with incentives that encourage people to use public transit while keeping it safe. To that end JR East has a Suica off peak and repeat commute point service campaign. Transit users earn JRE POINT on their weekday work commute when they ride at designated off peak station times, or earn a free trip in JRE POINT with riding the same fare 10 times in the same month. JR East is promoting safe transit with less congestion and mobile ticketing as Mobile Suica earns more JRE POINT than plastic Suica.
It’s a good idea, unfortunately there are limitations: (1) only end to end transit on JR East lines qualifies for point service, (2) everything is tied into the not so user friendly JRE POINT system. The campaign comes in 2 flavors:
CommuterSuica Off Peak Point Service: start the work commute at your station during designated ‘Early’ or ‘Late’ time slots. Off Peak Point Service runs from March 15, 2021 ~ March 31, 2022
Regular Suica Repeat Point Service: 10 same fare Suica transits on JR East lines earns a free trip in JRE POINT, additional same fare transits in the same month earn additional points. Repeat Point Service started March 1, 2021 and is open ended. Repeat Point Service is basically the Suica equivalent of paper ticket ‘buy ten trips and get one free’, a transit institution that has been around forever but is quickly disappearing.
1. Off Peak Point Service The service campaign for Commuter Suica users. There are a number of limitations:
Only end to end transit on JR East lines qualifies for service points. If any part of your commute route uses non-JR East transit gates you won’t get service points. JR East lists all invalid patterns in their PDF, there are lots of them.
Suica off peak does not cover all JR East stations. The Off Peak Point Service area is limited to a core JR East Tokyo metropolitan area that includes Tokyo, Kanagawa, Chiba and Saitama. See the off peak map below or download the PDF file.
Weekday transit only. Transit on weekends and national holidays does not quality for Off Peak and Repeat Point Service.
Off Peak Point Service is limited to valid Apple Pay Suica cards with valid commute plans, Mobile Suica (Osaifu Keitai) commuter and plastic Commuter Suica cards. Off Peak is not valid for FLEX, Student, Green, Monorail and Rinkai Suica commuter passes.
There is only one work around for commute routes that start at a JR East gate, transfer to another line and end at a non-JR East gate: exit the JR East section of the transfer station via a JR East gate, then enter via a non-JR East transit gate. The diagram below gives you an idea. At some transfer stations this is easy to do, like JR East Gotanda > Tokyu Gotanda. I am working on a video guide and will post it here.
Off Peak Service Commute Times You must start your commute and enter the gate during designated off peak ‘Early’ or ‘Late’ time slots that are unique for each station. An ‘Early’ time block commute earns 15 JRE POINT, a ‘Late’ time block commute earns 20 JRE POINT.
An example: Chou line Hachioji station off peak time blocks are ‘early’ 5:35~6:35 and ‘late’ 8:05~9:05. Chuo line Asagaya stataion off peak time blocks are ‘early’ 6:20~7:20 and ‘late’ 8:50~9:50. Off Peak times are posted at each station, JR East also a PDF that lists all off peak station times.
Off Peak Service Point Reward Schedule Off Peak Service Points are calculated every 2 months and rewarded to your JRE POINT account the following month. JRE POINT numbers ending in a even digit are rewarded on even months, JRE POINT numbers ending in an odd digit are rewarded on odd months. See the chart below
2. Repeat Point Service The campaign for regular Suica users who go to the office occasionally but not enough to invest in a commuter pass. Ride JR East lines 10 times a month at the same fare and earn a free ride in JRE POINT. Same fare transits over 10 times in the same month earn an additional 10% of each transit fare in JRE POINT.
The repeat transit region is much larger than the off peak campaign one and covers all Suica fare JR East lines, all stations with Suica gates in greater Kanto, Niigata and Sendai.
There is nothing extra transit users need to do other than have their Suica card registered for JRE POINT. If you have already done that it’s all automatic.
The same end to end transit on JR East lines limitation of the off peak service point also applies to the repeat point service.
The Repeat Point Service is valid for non-commuter Apple Pay Suica, Mobile Suica and regular JR East issue plastic Suica.
Summary The JR East campaign Suica off peak commute and repeat point service campaign doesn’t quite hit the sweet spot. It’s full of promise but limitations and conditions make it difficult for many commuters who would enjoy the point rewards. It is better than nothing, but probably won’t get JR East commuters very excited.
JR East and other transit companies need to cooperate for reward campaigns, discounts, day passes and more that work across entire regions and reward point systems. There are many innovative things JR East should also be doing: leverage Suica smarts for a accumulated mileage calculated reward point campaign tailored for each user, offer a yearly commuter pass at a half year price that corporate customers would eagerly snap up, repurpose empty JR East hotels at Shinkansen friendly regional stations for telework satellite offices that help build regional business.
Instead of innovation however, we get complex and unfriendly ‘Tonosama’ style campaigns from stodgy transit companies used to having their way with customers. The big COVID era transit crisis demands big bold ideas. Japanese transit companies must truly innovate to make transit essential and safe again. Anything less is a waste of time and infrastructure, use it or lose it.