Yes, iPhone Carrier Subsidies in Japan are Officially Dead: New Docomo Data Plans

The writing has been on the wall for over a year now, and sluggish iPhone XR sales only confirmed the fact, that iPhone carrier subsidies in Japan which have defined the industry since 2008, were dying. Today’s Docomo announcement unveiled new plans that discard all the complexity of previous plans like ‘FOMA’, ‘Xi’ and ‘docomo with’ all of which disappear on May 31, with 2 simple choices:

  • Giga-Ho: ¥4,980 a month for 30GB
  • Giga-Lite: ¥1,980 a month for 1GB with other date tiers available, 3GB@3,980, 5GB@4,980, 7GB@5,980

Docomo customers can apply for the plans from the Docomo web site or a Docomo shop starting May 22, service starts June 1. There are many configurations and new options available, from home internet bundle discounts to new family data sharing. And it looks like tethering fees are gone. Depending on the configuration savings can be as large as 40% compared to previous plans.

At first glance customers will still need to do some homework via the online cost simulator (something that Japanese love to do), or visit the nearest Docomo shop to find the configuration that fits your needs while giving the best discount. This is just part 1 of the continuing saga of data plans without subsidies. At the end of the announcement Docomo said stay tuned for more. KDDI au and SoftBank should be announcing new plans soon, and we’ll get Docomo part 2 when the new iPhones come out this fall.

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First eSIM Service for iPhone XS/XR Launches in Japan

iPhone XS/XR users in Japan have been wondering how long it would be before they had the opportunity to finally use the eSIM feature from a Japanese carrier. KDDI announced an eSIM service for iPhone XS/XR today for travelers going overseas. The service provider is GigSKY, one of the Apple SIM service providers in Japan, and while it is cheaper than what I used for my Docomo iPhone roaming recently, it’s still not that cheap: 30 day/5GB/5,800 JPY and 30 day/8GB/8,900 JPY. The service area covers America, Canada, Hawaii, Alaska, Puerto Rico and the Virgin Islands, and launches April 17. Details are on the KDDI au site.

Hopefully this is just the start of more eSIM service plans from other Japanese carriers with better pricing.