I have been in Japan for so long that I assumed the cute, cleverly effective transit card mascot characters like Suica penguin, PASMO robot, ICOCA duck (er platypus?), etc., are employed by transit companies around the world. They are not. Let’s compare…
TfL Oyster? Not cute.
San Fransisco Clipper? So unoriginal.
Sydney Opal? Ditto.
Hong Kong Octopus? Borrowed mascot better than none?
For goodness sake, if transit companies around the world can’t implement the great technology that makes Suica great, they could at least create cute fun mascot characters that brighten the commuting day and help people feel good about riding transit again. And you do want people to ride transit again after the COVID nightmare right? Cleverly designed mascots with a touch of anime kawai’ are a great marketing tool for that.