If you watch Japanese YouTubers like Heraiza you soon hear the buzzword ‘Owakon’. Owakon is one of those clever Japanese creations that combines ‘owari’ (over) + ‘content’ to create a handy new expression for ‘oh so over’ dead content. And it doesn’t only apply to things, it applies to people too, like ‘oh so over’ dead-tired, overexposed TV ‘talent’ living off the management company connections instead of real talent.
One of the many interesting realizations brought home by the COVID crisis: being stuck at home has only proved how dead Japanese TV is. Young people have turned it off and are streaming or watching YouTube. Proof? Look no further than the overflow of YouTube ‘Kaidan’ content. Kaidan (ghost stories), are a traditional folk performance so well loved in Edo era, also firmly engrained in the Rakugo cannon.
Kaidan YouTuber channels like Shinpei Shimada, Nana-fushigi, Toshi Boys (City Boys) Yachin no Yasui Heya (Cheap rent room) and countless others are fascinating…not so much for the content but the fact that these channels are pulling in viewers and ads. Money and eyeballs are going here instead of ‘Owakon’ TV. Nanafushiki is a duo who were working regional events and radio but never made it big on TV doing better than ever on YouTube.
Heraiza, as usual, deftly points out why Owakon TV talent does so badly when going YouTube. Her latest goes to the heart, er jugular, in her take down of TV comedian Hiroyuki Miyasako’s just announced ‘revolutionary’ new YouTube show: Farthest end of the world Restaurant. The problem? Nothing new and not enough sex, just tired old TV comedians and their management companies trying to escape Owakon TV.
Good luck with that.